TheBalm does not test on animals. All that can be found on their website is a small “cruelty-free” claim (see screenshot) at the bottom of the page, but my exchange with them indicates that they really are cruelty-free.
Thank you for your email! We do not test our products on animals, suppliers of raw materials used in our products certified that they have not been tested on animals since December 31, 1990 and our products have not been tested on animals. Our line of cosmetics is not considered a vegan line as some of our ingredients may have animal byproducts (such as bees wax or carmine) but do not contain any ruminant extracts or derivatives.
Distributors of theBalm Cosmetics from all over the world do not test our products on animals. Let me know if you have any further questions!
From: theBalm Cosmetics [firstname.lastname@example.org]
Sent: Saturday, July 05, 2014 2:28 PM
Subject: Contact Form
In 2016, The Balm is still cruelty-free and they haven’t started selling their products in mainland China.