Updated: Feb 17, 2017

Spread the word.

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Hi there! I’m really glad you found my site, and I hope Cruelty-Free Kitty will become your go-to for all things cruelty-free.

I created this site in 2014 and it’s now grown beyond my wildest expectations to become the biggest online cruelty-free resource. I work on this blog full-time to help you find amazing cruelty-free brands and products, from budget to high-end.

Lists Of Cruelty-Free Brands

I maintain lists of cruelty-free brands that are updated regularly. This makes it super easy for you to shop cruelty-free, without having to do any time-consuming research.

Start by taking a look at these lists of cruelty-free brands:

Why Cruelty-Free?

If you believe that animal testing for cosmetics is cruel and unnecessary, going cruelty-free is a great way to voice your opinion against animal cruelty in the beauty industry.

You can vote with your money. Show beauty brands that you won’t be lining their pockets if they maintain their animal testing practices. Cruelty-free shoppers are already sparking changes in the beauty industry, so join us and make a difference!

Please check out the post Everything You Need To Know About Animal Testing to learn more about this and how you can help.

What Makes A Brand Cruelty-Free?

Determining whether or not a brand is cruelty-free isn’t as simple as it sounds. Brand work in collaboration with suppliers which provide their raw materials. They also sometimes allow third parties to test on animals on their behalf, or sell in countries that require animal testing by law.

This is what cruelty-free brands must stand by:

  • No animal testing conducted by their company on any finished product or ingredient.
  • No animal testing conducted by their suppliers.
  • No animal testing conducted by third parties on behalf of the company.
  • No animal testing where required by law.

Brands To Avoid

A lot of companies claim not to test on animals when that isn’t the whole truth. I get questions about brands like Benefit, Rimmel, L’Oreal, and Avon (among others). All these brands claim not to test on animals, but if you read their full disclaimer, they state that they DO test on animals where required by law and finance animal testing in China.

Unfortunately, you can’t always trust what brands tell you and you have to dig deeper. Take a look at my List Of Companies That Test On Animals to make sure you’re not supporting animal cruelty.

Social Media

If you enjoy my guides here, please follow me on Facebook, Twitter, and Pinterest.

I mostly post about cruelty-free beauty with the occasional cute animal. I’ll also update you when there’s big news in the beauty industry (a new cruelty-free brand, or a brand losing its cruelty-free status).

Sharing Is Caring

Don’t forget to share my guides with your friends and family to spread the word. If they’re not open to making the switch to cruelty-free products, I especially recommend sharing these posts with them:

To share them on Facebook or other social media, simply click on the post and use the light link social sharing icons at the top of the post.

You can also share this post using the buttons below. Thank you in advance for taking the time to share it! 🙂

Please share this post!

Thank you for shopping cruelty-free and using the Cruelty-Free Kitty list! If you have a few seconds, please share this list to spread the info. I appreciate all the support!

+ Show Comments (86) - Hide Comments (86)
  • Avatar cynthia says:

    Hello, love your site. Very helpful with picking new things. Curious though, could you add a list of household products as well? You know like dish soap, laundry detergent, dryer sheets, cleaning products, that sort of thing? I believe “Method” or “Mrs. Meyer’s” are cruelty free brands and they have most of those things but it’s always nice to double check and have options!

  • Avatar Jodie says:

    Hey! Nicole Renee did a youtube video on how she went cruelty free, and that inspired me to clear out my makeup collection; and become CF. I will not be purchasing any more products that have been tested on animals, and this website has been amazing, thank you so so much xxx one question, is Forever Living cruelty free? Because all over the internet it says it is and I think somewhere peta says it is – https://aloe-vera-store.xn--mxamlq.gr/pdf/peta-guide-for-companies-and-cruelty-free-list.pdf << but then when I actually search the name on peta's website I can't find anything on it.

    Thank you! And I hope I didn't miss anything on your webpage about it because I'd hate to waste your time x

  • Avatar Koureteney says:

    I was wondering if you could look into or know of cruelty free essential oils and household products!

  • Avatar Heather says:

    I love this site, and I’m so grateful for the resource that it is! I’m in the process of converting our home to cruelty free, and as natural as possible products! Do you have specific recommendations for Men Anywhere? I’m having a hard time trying to find similar products to what my human mate is currently using and it’s a struggle getting him to change.

  • Avatar IscahSN says:

    ThankYouSoMuch!! for your article…It’s really helpful because I just joined the #NoToAnimalTestingCampaign

  • Avatar Clarissa says:

    Hi Suzi! Love your blog! Super helpful tips and the theme is gorgeous. I’m just starting my own blog and found your tips really helpful. Can’t wait to read more!

  • Avatar Jennifer Y. says:

    I check your site regularly for updates; as I am always on the hunt for CF brands. Thank you for taking the time, and putting in what I can only assume is a lot of effort into keeping this thing rolling.

  • Avatar LittleMissSweetTea says:

    I stumbled across your blog and I am SO THANKFUL!! I have been buying a few cruelty-free and vegan brands, but feel sick to my stomach when I instinctively reach for some other products at the store because I haven’t found a comparable alternative. I am going to memorize these posts so I can shop confidently and guilt-free!!! I do have a question about how I can overhaul the remainder of my beauty regime without spending thousands of dollars at once. Do you have a few MUST HAVES that can help me transition – like basic skin care and foundation? Thank you endlessly!

  • Avatar Claire says:

    ELF is my favorite! They’re cheap, quality, and cruelty-free! Thanks for making this blog, it’s really helpful.

  • Avatar Bee says:

    Companies that only do not participate in animal testing, but DO sell products with animal-derived ingredients should NOT be labeled as *cruelty-free*; and, it’s misleading to do so. Although it would require a lot of work, please consider changing how you label companies that only do not participate in testing, because the ingredients in their products may involve a degree of animal cruelty. ONLY VEGAN companies that do not participate in animal testing on any level, do not sell in in countries that require it, and DO NOT CONTAIN ANY ANIMAL-DERIVED INGREDIENTS are actually CRUELTY-FREE! Thanks!

  • Avatar louise says:

    hi all, does anyone no if avon is tested on animals,

  • Jessie’s girl is a cruelty free makeup brand that isn’t listed here

  • Avatar Amanda Kay says:

    I love your site and blog; the email updates are so helpful. Thank you for all the work you put in to making this world an easy place for us cruelty-free consumers. 🙂
    I was wondering if you have any suggestions for brands in Canada. We don’t always have big names here. E.L.F has just hit out grocery stores and I was so excited.
    Anything will help.
    Love and light,

    • Aly Laughlin Aly Laughlin says:

      Hi Amanda!

      When I was shopping at a few different drugstores in Canada I also noticed Marcelle, Annabelle, Essence and GOSH. All of those are cruelty-free! 🙂

  • Just wanted to say thanks for all the hard work and effort you put into enlightening others on the cruelty free statuses of ALLLL of these brands! I honestly check back on this post monthly to see what’s changed and I just think it’s so great what you’re doing! If you fancy taking a look I blog about cruelty free and vegan beauty too! Have a great day!
    A x

  • Avatar Jen says:

    I just want to say THANK YOU for putting in the COUNTLESS hours to research products, email companies, and share your knowledge. Going cruelty free is SO MUCH EASIER with this kind of resource readily available to me. YOU ARE AMAZING

  • Avatar Julia says:

    Can anyone recommend a lip balm similar to Maybelline Baby Lips in Cherry Me? It is the only product I need to replace to be 100% cruelty free. I have been searching for 3 years but have not found a proper CF replacement yet. Thank you!

    • Aly Laughlin Aly Laughlin says:

      Hi Julia! I recently tried out the Wet n Wild Perfect Pout Gel Lip Balm and it seems to be very similar to the Maybelline Baby Lips.

  • Avatar Nabila Syifa says:

    Hi, i’ve been reading your website for like 1 year and this is my holy guide everytime i want to buy any makeup. I’m really thankful, for i didn’t know much about companies that do animal testing. And once i do, i’m totally against it. Thank you so much?

  • Avatar Amanda says:

    Hi! Loving both your blog and Logical Harmony. You both have similar standards for determining cruelty free status. But I have noticed some differences in your lists of ok products at Ulta, Target, & Sephora.

    Having a hard time finding cruelty free options for cleansing conditioner. Noticed you have my fav Carol’s Daughter listed as well as Shea moisture. But Tashina does not. Is that because those products are not vegan and she only uses vegan cruelty free? Thanks!

    You both really helped me out during Sephora’s 3X fragrance event. Very excited for my Pinrose scents!

  • Avatar LUSHkitty says:

    a really great place to shop is LUSH because they have 100% vegetarian products and are against animal testing. I also believe they are sold in the UK

  • Avatar Pat H says:

    Good Blog! What about the environmental harm caused to animals by fracking, dumping of pesticides, etc? Lots of corporations are complicit in harming animals in this way.

  • Avatar Andrea VanEpps says:

    I’m looking for a cruelty free alternative to the MAC “select cover up”, specifically nw25 (should I get lucky 🙂 )
    And before you say Mac is cruelty free, their move to sell to China (whom requires animal testing) turned me right off of them.

  • Avatar Christina says:

    Hi there! Thank you for all the wonderful job you’re doing which you’re sharing with all of us. I was just wondering if you knew anything about ‘lierac paris’ ? I looked them up online but I’m not 100% sure they are cruelty free ( https://www.lierac.com/faq/ ). Many thanks ! xx

  • Avatar Finn says:


  • Avatar Emily Hancock says:

    Hi! I love your site so much and have found it so immensely helpful when shopping for myself. I was wondering if you’d by any chance looked into any Korean skincare and makeup brands that claim to be cruelty free? Different sources seem to say opposing things and I’m finding it hard to determine which ones definitely are..

  • Avatar Claudia Braendli Ortiz says:


    What about kevyn aucoin? I couldn’t find anything about them. Maybe you know more 😀


  • Avatar Yvonne says:

    Hi I’m new to the site and love the information. Thank you. I need to know does “CREED” animal test? I read in an interview with the Master that they do not but since there is nothing on their website and they are not listed on any of the cruelty free lists.

    thank you

  • Avatar Nikol Hess says:

    So happy I found your blog! Thank you..big change is coming in my vanity !!

  • Avatar Anna Clarke says:

    does anyone know if Bed head by Tigi is cruelty free? i keep digging and find conflicting information. Thanks in advance

  • Avatar Sonali says:

    I am planning to start an online home services salon for vegans . And looking for the wholesalers for the required beauty products . Here in Mumbai . I will appreciate if I will get any lead from your side .
    Thanks in advance .

  • Avatar Laura says:

    Hello! I am so happy to find your website and love it! I was wondering about the company Boots (Boots No. 7 and Boots Botanics). I don’t see them on any of the lists and it seems there is mixed information online. Thanks!

  • Hi! I would assume it’s synthetic materials, but you should always contact the company and ask them to make sure.

  • Avatar Anne Molina says:

    Do you have a list that is for brands BOTh vegan and cruelty-free? I was moving between two different lists to figure things out.

  • Avatar Tegan says:

    I am so grateful that I found your site, thank you for all your help Suzi 🙂

  • Avatar Andy says:

    I’ve recently gone cruelty free and I’m cleaning my make up animal-torturer haul. Somebody knows if Astor, Jafra and Rimmel is cruelty-free? also I’ve read a lot about Revlon, on their website and other statements they cley to be no-testing-on-animals UNLESS THE COUNTRY LAWS REQUIRE IT (they sell on China) but does that means all of their products are animal tested? or just the ones that are to be distributed in china?

  • Avatar Ness says:

    Hello! I must say I loooove your site! I was just curious at to whether Jafra is cruelty free or not? Considering being a rep, but not if they are testing?? Looking forward to your response thank you so much!! 🙂

  • Ty Samanta! Good luck with the transition! 🙂

  • Avatar Suzanne Reilly says:

    Has anyone notified you of the Crunchi Collection? Cruelty-free cosmetics made with a combination of vegan, organic, gluten-free, SAFE & toxin-free ingredients…Made in USA! It was just launched by 2 Moms in Stuart, Florida who were frustrated with the cosmetic industry! PLEASE check us out! crunchi.com/suzireilly

  • Avatar Daisy Bvrodlygranski says:

    Hi is japonesque a cruelty free brand? Also I believe dr. Denis gross skincare isn’t cruelty free. Most Asian countries are not cruelty free or carry much cruelty free brands. I know innisfree is. How I know, its natural brand but not handmade. You should check them out. So we all can know more about cruelty free Korean skincare brands.

    • Avatar kiullerwhale says:

      Innisfree is not cruelty-free as they sell in China.

      • Avatar Stephy Loves says:

        Actually, many Korean brands, including Innisfree, are able to sell in mainland China by basing their formulas on China’s “white list” of ingredients that do not require further testing. All of AmorePacific’s brands fall under that category, as will all Korea’s brands by next year, as the total ban on animal testing goes into effect.

        • Avatar Nicky says:

          Wow this is very interesting. I know that Korean is having a ban on animal testing that takes into effect in 2018, but I didn’t know anything about this white list. I would like to learn more about this. Is there an article that you can link that I can read more about this?

  • Avatar Emily says:

    Any update regarding if they are cruelty free brand or not? Thanks

  • Avatar Rosa Orrala says:

    I love this website !! so much has been put into this and hopeully people start opening their eyes like i did about animals being tested in many popular products. I have showed my friends this website and we see how changing to cruety-free make up will make a big change .

  • Avatar Elie Campos says:

    Korean skincare is all the rave right now. Which ones if any are cruelty free?

  • Avatar Jarrod Williamson says:

    Hello!! So I just have a question regarding a certain product that I love a lot but I can’t seem to have any success at finding out whether or not they are actually cruelty free. I have tried looking them up on many apps and websites but nothing comes up… However I went to the company’s FAQs and they claim to be cruelty free so what should I do? Should I believe them? I would really love the help!

  • Avatar Michelle says:

    I have just made a very late new years resolution and the biggest thing I wanted to change was to stop using all cosmetics that had any link to animal cruelty and I have been busy trying to search through all the corporate websites and I have to say, getting a definitive answer is a lot harder than I though it would be! I am so glad that I have stumbled across this website but slightly saddened that it is US as it means that it isn’t that relevant to me over here in England. Does anyone happen to know of a similar resource over here? Thank you so much!

  • Avatar Sélène says:

    Hello I an totally new to this and I was wondering if all this cruelty free products are The same in All the countrys (I am for Switzerland so Sorry for my bad english). I think that the laws in my country aren’t the same for the US so I just wanted to ask if You know something 😉 thanks

    • Hello Selene! Je suppose que tu parles francais? 🙂 Pour repondre a ta question, si une compagnie est cruelty-free, alors elle est cruelty-free partout dans le monde. J’espere que ca repond a ta question, sinon dis-le moi!

  • Thank you Megan! SO glad it’s helping you!

  • Avatar Georgia says:

    Thank you for this site. I’m soooo happy that found you.

  • Avatar Carla G says:

    So happy i found you
    I love ALL animals
    From the smallest ant to a mice
    i have recently gone cruelty free!
    Im starting all over
    It can be hard good trusted cruelty freee companies, i have to google every single company before i buy
    Is hard lol
    But am committed! Thank you for your blogs suzi, you are very great!

  • Avatar Malissa Quintero says:

    Thank you so much for the site I only just recently found out my makeup brand wasn’t cruelty free and I threw it all out and I was looking for makeup brands that were in fact cruelty free you have made it so easy for thank you

  • Avatar Lisa says:

    I just messaged my daughter in law telling her I now want to go over to Astonish for household products, this was her response “I just think it’s a con, the ingredients will have been animal tested, bleach is animal tested and some say they contain bleach?”
    what can I say to that?

    • Suzi Suzi says:

      Hi Lisa! The fact is that most of chemicals have been tested on animals at some point in time. But it doesn’t justify MORE animal testing! There are thousands of safe ingredients that companies can choose from for their products, and they don’t require any more animal testing. On the other hand, some companies keep testing on animals even though there’s no need for even more testing.

  • Avatar Nikki Tartaglia- Kaldawy says:

    I love Arbonne’s cosmetics, any thoughts on them?

    • Avatar Arianna McNally says:

      Arbonne always has and always will be cruelty free and vegan. If you have any questions, I’m an Arbonne consultant and I’d be more than happy to answer them.

  • Avatar Gopika says:

    This is amazing, I love it ❤️?❤️?❤️?

  • Suzi Suzi says:

    Correct, I believe Too Faced’s founders are still looking to sell their company but nothing was finalized.

  • Avatar Natasha Gusmão says:

    Oh goodness, you can’t imagine how much your site is helping me! Thank you so much, your action is beautiful and you have a gifted heart <3

  • Avatar Lissette Gonzalez says:

    I love your website, and I recently made the decision to stop buying products that test on animals. However, I’m still looking for a facewash that I like, I currently have a Burt’s Bees one but I’m not a fan. Do you have any recommendations for any face washes that also exfoliate?

    • Suzi Suzi says:

      Hi Lissette! Definitely look into Paula’s Choice! They have a very wide selection of products and great exfoliators.

  • Avatar Courtney says:

    Hey there! Have you looked at Arbonne yet? I just looked briefly at your list & didn’t see them. But they’ve been around for 35 years & have been Vegan for all 35!

    • Avatar Arianna McNally says:

      I’m an arbonne rep and I have to tell you I will never go back to any of the other brands I was using before. After learning what goes into many of the products available at stores like ulta or target, I’m glad I have a pure, safe and beneficial brand I trust.

  • Avatar Ana-Sophia says:

    IM SO HAPPY I FOUND YOU YOURE A LIFE SAVER! I needed help clearing up some questions and you’re post cleared everything up! Being cruelty free is so easy now. All you gotta do is know what brands to buy! Much love, thanks again.xo

  • Avatar JEKataoka says:

    I have used Bare Minerals for years, but now that I have a beagle who was used in a lab for all of his 5 years, I want to go cruelty free. Do you know of any product similar to Bare Minerals that doesn’t test? I’m not into creams and liquids. Thanks.

  • I just found your website and I love it! I’m totally adding you to my list of cruelty free resources on my blog, you have such an informative website!

  • Suzi Suzi says:

    Awww, thanks so much Alison! I’m happy you enjoy it!

  • Avatar Apryl Kelly says:

    I’m so glad I found your blog! I’m always looking to buy cruelty-free over any other choices if i can help it 🙂


  • Suzi Suzi says:

    Thank you. 🙂

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