The Amplified™ formula is not meant for those with commitment issues, as it will last through a few washes. This stronger and longer-lasting formula is available in many of our best selling shades. The name and color is the same, but with intensity added, the Amplified™ version of our vegan hair color will stay brighter longer.
Long-lasting does not mean added chemicals, and you can rest assured that both the Amplified™ and High Voltage® formulas are PPD and ammonia-free. As with all of the hair coloring products, Amplified™ is tested on celebrities, not animals™ and is always vegan and cruelty-free.