Did you ever buy a mascara after hearing a fellow makeup-lover rave about it, only to be disappointed once you try it on yourself?
Just like one man’s trash is another man’s treasure, one girl’s holy grail mascara is another girl’s let-down. Mascara is subjective: those of us with shorter lashes seek a boost in length, some of us seek dramatic voluminous lashes, and some of us are looking for a natural look. This is why there is no single best mascara for everyone. We all have different lashes, preferences, and needs. I’m a volume girl myself, but I still like my lashes to be neat and separated.
Without further ado, here are the best cruelty-free mascaras I’ve found for length, volume, and of course — for both of these combined, if you’re going for the falsies look.
