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Updates to My List of Cruelty-Free Brands

by Suzana Rose

May 22, 2018

This post is going to be lengthy due to the included e-mail responses from companies, so let's dive right into it! I've been checking in with many of the brands sold at Sephora for the past 2 months, and I also e-mailed some new ones. Below are the new additions to my cruelty-free list, as well as to my cruelty-free Sephora list. Follow the links to learn more about the brands and look at the products they're offering at Sephora!

Spread the word.

In related news, we learned yesterday that REN will soon be acquired by Unilever. This is what Anthony Buck, REN CEO, had to say: "It’s been an amazing experience creating and building REN over the last 15 years but it’s time for the brand to go to the next level. Unilever is a great company with great principles; it has a profound understanding of brands and global reach; it makes the perfect partner to help REN fulfil its future potential worldwide. We can’t wait to get started!"

Unilever has great principles?! I hope REN is at least going to remain REN as we know it: a non-toxic, high-quality, and cruelty-free company. I'll be sure to follow up with REN after their acquisition, which is scheduled for May 2015.

In more positive news, I also added two drugstore brands to my list! Essence is available in so many drugstores all over the world and is an accessible and inexpensive brand, so I'm very happy to be able to add it. Catrice is owned by the same company as Essence, and I've heard great things about their makeup. Double stoked!

Thanks to everyone who supports my efforts to make this blog a reliable resource! I really appreciate it and I'm happy to maintain it.

Below are all the e-mail replies from the companies I've mentioned above.

Eyeko's statement:



We do not test on animals, not even our raw ingredients. Nor do we support any companies who test on animals. They are also vegan friendly. We do not sell in China and our suppliers do not test. I hope this helps!

Kind Regards,

First Aid Beauty's statement:


Hi Suzi,

First Aid Beauty does not test our ingredients or finished products on animals. We do not test our ingredients or products through a 3rd party. We know this because we pay for the testing and they do everything we ask them to do and don't do. Our manufacturers/suppliers do not test their ingredients or products on animals. We are not owned or affiliated with any other company. We do not have a parent company and as of today, no one has told me that we are or will be selling in the Chinese market.

If you have any further questions, please let me know.

Thank you,

Sunday Riley's statement:


Hi Suzi,

Please find the answers to your questions below:

1) Does your company test their finished products or ingredients on animals at any point during the production? No

2) Are your ingredients tested on animals, either by your suppliers or third parties? No

3) Does your company test on animals when required by law? Are your products sold in mainland China? No

We love our furry friends! I hope I've answered your inquiry sufficiently. Please let me know if you have any additional questions. I'm happy to help :)

Addison Cain
Marketing Assistant
Sunday Riley Makeup + Skincare

Perfekt Beauty's statement:


Hello Suzie,
See below!
Richard Anderson : President - Founder : Per-fékt Beauty Inc.

1) Does your company test their finished products or ingredients on animals at any point during the production? NO

2) Are your ingredients tested on animals, either by your suppliers or third parties? NO

3) Does your company test on animals when required by law? Are your products sold in mainland China? NO

NUDE Skincare's statement:


Hi Suzi,

Thank you for your message and interest in NUDE Skincare. We do not conduct or commission animal testing on raw materials or finished products in any phase of product development, by our laboratories or our suppliers. We do not test any of our products on animals nor does any third party test them on our behalf. We are deeply committed to respecting animal life. NUDE requires raw material suppliers to provide safety information based on scientifically accepted alternative testing methods that meet international safety standards and regulations. Our products are not sold in China.

Please let me know if I can answer any other questions for you.

AMOREPACIFIC's statement:


Hi Suzi,

AMOREPACIFIC has voluntarily discontinued animal testing on cosmetic ingredients and finished goods since 2008. And as of May 1, 2013, we expanded the non-animal testing policy to our suppliers. AMOREPACIFIC brand is sold in Hong Kong, not in mainland China.


Omorovicza's statement:


Dear Suzi,

Thank you for your email and interest in Omorovicza products!

I can confirm that the Omorovicza products are free from parabens, PEGs and any synthetic colours and fragrances, 99% natural and also we do not use animal testing at any stage of the manufacturing process.

Following your question about China, I would like to confirm you that due to the delays and problems we recently experienced with delivery / customs procedures in China we are at the moment not shipping online orders to China and working on some suitable solution for the future.

As an alternative solution what other Chinese customers actually suggested is that they place an order on our website, but have a delivery address to Hong Kong (friend or family member maybe?) where everything works smoothly and there are no extra charges as we understand.

There are a few places in Hong Kong where the Omorovicza products are available – please follow the below link for more details:

Thank you for your understanding and please do let me know if you need any further assistance, I would be happy to help!
Have a great day and kind regards,

Omorovicza Customer Services Team

Nudestix's statement:


Hi Suzi!

Thank you so much for loving Nudestix. Please see our answers below.


1) Does your company test their finished products or ingredients on animals at any point during the production? No we do not test on animals ;)
2) Are your ingredients tested on animals, either by your suppliers or third parties? No they are not.
3) Does your company test on animals when required by law? Are your products sold in mainland China? No they are not.
4) Are you an independent company? If not, what's your parent company? We are an independent company.

Kate Somerville's statement:


Hello Suzi,

Thank you for contacting us.

None of our products are tested on animals, however, it is an industry standard to conduct safety testing (HRIPT) on humans.

There are strict Clinical Testing guidelines on conducting tests on humans (under close supervision of a certified Medical Professional), so we use certified clinical labs for HRIPT (human repeat insult patch test) and Ophthalmology test (on human subjects).

Being that our company philosophy is not to test on animals, we require all of our partners to follow this as well. We check our supply chain and documentation trails to verify.

We also state in the “Quality Policy” section of our website that we do not test on animals.


Our products are sold in the US, Canada, Korea, Hong Kong, Singapore and Malaysia.

The only country in Asia that requires animal testing is China. Kate Somerville does not have a licensed distributor in China.

There are no animal derived ingredients in any of our products except for Goat Milk Cream.

Kind Regards,
Customer Care

DERMADoctor's statement:


Dear Suzi,

Thank you for contacting us with your questions regarding animal testing. I am glad you enjoy our products. Please know that DERMAdoctor products and ingredients are not tested on animals. To answer your questions:

1) Does your company test their finished products or ingredients on animals at any point during the production? No.
2) Are your ingredients tested on animals, either by your suppliers or third parties? No.
3) Does your company test on animals when required by law? No. We don’t sell DERMAdoctor in countries that require animal testing. Are your products sold in mainland China? No.

I hope this answers your questions. Have a very good day.

DERMAdoctor Customer Service

Statement from Essence and Catrice:


Dear Suzi,

We can assure you that Cosnova is strictly against testing on animals. Our company neither conducts tests on animals, nor commissions it to any third parties and never will. Our suppliers are also selected based on this criterion and we make sure that they never test their products on animals.

In accordance with the new EU Cosmetics Directive, it is generally forbidden to test cosmetics products on animals in Europe. Testing the ingredients for cosmetics on animals is also forbidden in the EU (since 2009).

All cosmetics ingredients are subject to this European legislation and are continuously assessed by independent, scientific advisory boards to ensure the highest level of health protection for the consumer.

Alternatives to animal testing are constantly increasing around the world. For example, tests can be conducted on artificial tissue, skin models or the cultivation of cells in petri dishes.

You will find further answers to questions regarding comsetics and animal testing on the IKW website under the following link: http://www.ikw.org/schoenheitspflege/themen/fragen-antworten/tierversuche-und-alternativmethoden/

Once again, we would like to stress that our cosmetics products are never tested on animals and that we have always been strictly opposed to animal testing. We hope that we were able to answer your question.

Should you have any further questions or concerns, please do not hesitate to contact us again.

your essence team

Dear Suzi,

thank you for your reply. We are aware of the fact that in China testing ingredients on animal is required by law. Even though a small amount of our products is produced in Asia we do not sell our products in China so testing ingredients on animals is not required by law in this case.

95% of our essence and Catrice products are produced in Europe so the products produced in Asia are outnumbered and only a small number in our assortment. Our few Asian suppliers have to accomplish severe restrictions and are audited before they are permitted to manufacture products for essence and Catrice. Therefore cruelty-free is one of the main aspects that we require for any cooperation. To assure Asian raw materials are conform with the European quality-standards and are of no risk for the consumer we perform quality checks and chemical analysis on a regular basis.

We can assure you that cosnova neither conducts tests on animals, nor commissions it to any third parties and never will.

If you have further questions do not hesitate to contact us again.

Kind regards from Germany,

Verena Gay
Customer Care Support Manager

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+ Show Comments (44) - Hide Comments (44)
  • kor says:

    and Amore is not a Subsidiary company it is the Mother company. most of the products of thier subsidiary companies are not cruelty free . what they say is like, Pringles is not animal tested so that P&G is cruelty free.?

  • kor says:

    check another article

    i think they answered you that the brand amore pacific is not sold to china but ignored their “Subsidiary company” but amore is very big company so they have so many skincare and cosmetic lines. selling all of their products to china except only one or few lines that cant call “cruelty free”

  • kor says:

    http://m.econovill.com/news/articleView.html?idxno=308164#_enliple check this article with google translation. most of korean cosmetic pruducts are sold is mainland china. only few and small companies dont sell it for example, Aromatica. they comfirmed they are not gonna sell their products to china because of animal test

  • kor says:

    omg AMORE PACIFIC is NOT cruelty free!!! you need to fix it they sell their pruduct to troughtout mainland china.

  • Silvia Basik says:


  • I wish all the marks were cruelty free

  • Tuli says:

    Hi, Essence has been one of my favourite brands since i started to use any make up. They have awesome mascaras and eyeliner pencils i like their white matte powder. What makes me even happier is that they are agains animal testing. Thank you for info about all of them.

  • Maria says:

    Hi Suzi!
    I don’t understand why Nudestix is removed from your list based on their statement?
    They managed to enter the Chinese market avoiding the animal testing regulations. It’s very interesting, they explain in here: https://www.facebook.com/nstix/videos/505003876290236/

  • Ekaterina says:

    On their website, essence mentions that according to EU laws, suppliers can still test ingredients on animals as long as it’s for pharmaceutical use. Do you have any clarification on whether they do business with such suppliers? They seem to avoid mentioning it in their extensive FAQ section and don’t reply to my emails when I answer this specific question.

  • Antonia says:

    Oh okay, I just read that some brands manufacture in China, but don’t sell their products there so that make then cruetly free as well. Well that’s a relief, but how can I be sure which brands are manufacturing and selling in China and which are only producing there?

  • Antonia says:

    I believe that Catrice is not cruetly free anymore. I have just seen their product where it states ‘Made in PRC’ which is obiously China.

  • Shadi says:

    Hi Suzi, I just came across your posts and take a look at the valuable list you’ve made. well I noticed you haven’t mentioned Artdeco in your list. they’re totally cruelty free and producing such high quality products.

  • Sheila Landa says:

    essence has wonderful mascara, almost comparable to maybelline. ive been struggling to find a mascara that keeps my eyelashes curled for hours and essence is the one so far to do that job.

  • Hmm says:

    I just read a news that Amore has a lot of stores in the mainland China. Bejing, Shanhai and so on… I think Amore is a lier.

  • Mars007 says:

    I’m going to avoid them too. I wonder if CFI can answer this question.

  • Mars007 says:

    I realize this is an older post, but did you ever sort out the whole Essense claims they test on animals for toxicity thing?
    And also, when did you receive the reply from AmorePacific? Because they DO sell in mainland China. They sell all of their brands in mainland China, and this was confirmed by a Chinese make up fan and by their own website. I’d like to know if they lied, or at the time it may have been true. It’s all over the Internet that AmorePacific is dominating the Chinese market.

  • Yharine Aquino says:

    Thank you so much for creating this blog! I’m so glad Essence and Catrice are Cruelty Free brands. Thank you so so much for taking the time to email these brands and the effort you put into it. And again, thank you. Have a great day!

  • Leahcim says:

    Kate Somerville is my go-to for every skin care need. I noticed that an asterisk followed it. What was that for? I read the rest of the article and didn’t see a thing!

  • Corny says:

    Hi! Thanks for your list. 🙂
    I was wondering why I can’t find “Catrice” on your list anymore.

  • Asfa Aman says:

    Thank you so much for this post 😀 i like some of essence and a lot of catrice products, i think theyre low priced and great! and being cruelty free is SUCH a bonus point for Cosnova company! i am so gonna promote them hard to everyone. <3

  • Michifer says:

    I’m so glad Essence and Catrice are okay, they’re pretty much 75% of my makeup set. Do you know if Alverde (dm’s own brand) is useable?

  • Beth Brootality says:

    Unilever bought REN, Kate Somerville & Murad in one fell swoop. *sigh*

  • Suzi says:

    Thanks for your kind words! I’m afraid not though, as they do sell in mainland China. 🙁

  • Jolene says:

    Yay for more cruelty-free brands!! 😀 i use catrice so i’m really glad they make the list!

  • Can’t believe that REN stated Unilever has great principles! So sad to see cruelty-free companies selling out their morals 🙁 Hopefully they will stay independent and not start testing.

  • Hi Suzy! I wonder, does AmorePacific’s cruelty-free status extend to their other Asian brands? They own a number of Korean skincare brands. If this extends to all the brands under AmorePacific’s umbrella, then this is definitely good news. 🙂

  • Lidi says:

    You’re the best!

  • Elizabete says:

    I was recently looking for a perfume that is cruelty free, with a little higher quality, so I came across company called – Atelier Cologne. (They sell on Sephora)

    I could’t find any information online about them, so I sent an e-mail, this was the response I got. I think it sounds pretty positive!

    “Thank you for your interest in our brand.

    Our Cologne Absolues are as natural as possible. If an ingredient can be found in nature we use it at its natural state. This is very important for us and it is why we work with the most famous French Perfume Houses in Grasse which are experts in natural ingredients.

    We give much attention to choose the most precious ingredients all over the world. For example, for Grand Neroli Cologne Absolue we use Morrocan Neroli or for Vetiver Fatal we use heart of vetiver from Haiti.

    And only if a note doesn’t exist or can not be provided by nature, we recreate it.

    We don’t use animal derived ingredients and neither our products or raw ingredients are tested on animals.

    I hope this answer to your question.

    Best regards,


    Victoria Bergé”

  • Oly Shamrik says:

    Suzi, thank you so so much for this extra-informative post! I’ve read every single word of it and to be honest I have learned quite a lot from your blog in general! Cruelty Free Kitty is probably one of my favorite green beauty blogs, revealing the truth and spotlighting really great brands!

    Lots of love,
    Oly | TLV Birdie Blog

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