This month, I have some good news and some bad news. Let’s dive right in, shall we?

First of all, I’ve added 7 companies to my cruelty-free list, all of which have provided e-mail replies. This includes the luxury brand Koh Gen Do, available at Sephora, the popular hair care brand Moroccanoil, the natural company Dr. Alkaitis, the makeup brands Lorac and Charlotte Tilbury, the british skincare line Nip+Fab, and the currently trending ColourPop. I’ve also contacted ColourPop’s supplier, Spatz Labs, which claims to be “a cruelty-free company”.

EDIT: Moroccanoil started selling to mainland China since this article was published and is NOT cruelty-free.

In other good news, Jordana has followed its parent company Milani and has recently been certified by the Leaping Bunny! Milani and Jordana are currently both Leaping Bunny-certified and 100% cruelty-free.

Sadly, Crabtree & Evelyn have confirmed that they DO test on animals when required by law, without confirming nor denying if their products are sold in mainland China. Note that this company is still listed as part of PETA’s caring consumer cruelty-free list, meaning that PETA’s information is outdated. Crabtree & Evelyn has explicitely stated in my correspondence with them that they “do not submit [their] products for animal testing by third parties anywhere in the world except where required by local law.”

I’ve been trying to get a hold of the Kat Von D brand, now owned by Kendo (which is a part of Sephora/LVMH) for a while, and Kendo finally got back to me. Unfortunately, the final reply I got is the following: “Our products are not tested on animals at any point in the process. By us or by third parties.” I can’t confirm that Kat Von D is a cruelty-free company based on this exchange, because they only addressed finished products. When asked if their ingredients are tested on animals and if their suppliers test on animals, they didn’t provide any information. I’m going to keep you posted if I hear back from Kendo again, but for the time being the Kat Von D brand remains a grey area to me.

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Suzana Rose
By Suzana Rose|
Suzana is the founder of Cruelty-Free Kitty. She believes in ethical businesses and wants to see a global ban on animal testing. She loves cats, debunking myths, and shoegaze music.