Home Blog News You're here

Nicole Kidman Is Vegan Hair Wellness Brand VEGAMOUR’s Newest Investor

by Charlotte Pointing

Jun 16, 2022

Nicole Kidman is synonymous with many things. Great acting tops the list, of course. But great hair is up there too.  To keep her signature strawberry-blonde locks glossy and nourished, Kidman is choosy with her products, and VEGAMOUR’s vegan hair wellness range is a firm favorite. That’s why the Academy Award-winning actor was recently announced as the brand’s advocate and investor.

Spread the word.

Kidman says she was drawn to VEGAMOUR because of the efficacy of its products, but also because of its ethos: it relies on plant-based, organically-grown, fairtrade ingredients that don’t harm the earth.

“Once I learned about where they source ingredients and how they are supporting those communities through ethical harvesting, I knew that I wanted to support that mission,” Kidman said in a statement. 

As well as being vegan and environmentally aware, VEGAMOUR is also certified cruelty-free by Cruelty Free Kitty. This means we have confirmed that the brand passes our strict criteria: it doesn’t test any products or ingredients on animals, and neither do any of its suppliers and third parties.

Plus, as an independent brand, it doesn’t have a parent company that tests on animals either.

The actor’s investment will help the vegan hair brand to expand its line of products around the world. It has already launched in 400 Sephora stores, and plans to enter the UK, European, Chinese, and Australian markets this year too.

According to VEGAMOUR’s CEO Dan Hodgdon, he knew as soon as he met Kidman that she was the right person to partner with and represent the brand. 

“We're aligned across the board,” he said. “From the importance of a natural, holistic approach to optimal hair wellness, to our focus on sustainability, biodiversity, social impact, and product efficacy."

You can learn more about VEGAMOUR’s mission and where to buy its products here.

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

+ Show Comments (1) - Hide Comments (1)
  • Michael says:

    If Vegamour is entering the DTC Chinese market, won’t they be required to do animal testing as is the standard in that country?

Leave a Reply

Your email address will not be published. Required fields are marked *