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New Cruelty-Free Brands Added: Merit, Tower 28, Vesca, and 11 more

by Suzana Rose

Apr 5, 2021

At Cruelty-Free Kitty, we reach out to new brands weekly in order to find out their animal testing policy. Based on their response, we classify them are either "cruelty-free", "not cruelty-free", or "grey area". Only brands that are able to answer all our questions and fulfill our cruelty-free criteria are considered cruelty-free. Below are the brands we've added to the database this month.

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The Cruelty-Free 5: Our Crtieria

All brands that we classify as cruelty-free have confirmed the following. Find out more about the Cruelty-Free 5.

  • Their company doesn't test finished products or ingredients on animals
  • Their suppliers don't test finished products or ingredients on animals
  • No third parties test their finished products or ingredients on their behalf
  • They do not test on animals where required by law
  • Their products are not sold in stores in mainland China

New Brands Added: Cruelty-Free

The brands below have confirmed that they're truly cruelty-free, meaning that no animal testing is performed on their products at any level during production and beyond.

New Brands Added: Not Cruelty-Free

These brands are not cruelty-free, meaning that their finished products or ingredients are tested on animals by either themselves, their suppliers, or third parties. Often, this means that the companies sell products in mainland China where they had to fund mandatory animal testing.

  • Cetaphil sold in China
  • Necessaire one of their products is tested on animals

New Brands Added: Grey Area

These brands either did not respond to our multiple attempts to contact them, or they didn't prove enough information by addressing all our questions. To encourage them to be transparent about their cruelty-free status, you can try reaching out to them on social media and via email.

  • P.Louise no response after several attempts
  • Roen Beauty no response after several attempts
  • Mane n' Tail no response after several attempts
  • Cosrx no response after several attempts

Can't find a brand in our database?

If you're searched our database and can't find a brand, use this form to request it. Once there's enough interest, we'll look into it and classify it under the appropriate list.

Suzana Rose

Suzana Rose

I created Cruelty-Free Kitty because animal testing has no place in the 21st century. My mission is to tackle ethical issues in the beauty industry one by one and find solutions for a better future.

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