Home Blog News You're here

When the Leaping Bunny Logo is a Lie

by Suzana Rose

May 22, 2018

butter london

Butter London nail polish bottles proudly sport a Leaping Bunny logo, but the information I came across shows that it might be a sham:

Spread the word.

  • There is no mention or official claim on the brand's website. Why would Butter London keep so quiet about being cruelty-free?
  • In May 2012, the company claimed to be "in the process" of getting their Leaping Bunny certification.
  • After checking with the Leaping Bunny, no record of Butter London being "in the process" of getting certified was found.
  • Even if they were in the process of getting certified, they would not be able to display the logo until after they officially became certified, since companies have to pay for the right to display the logo, and they can only do so after they join the program. Displaying a logo while being in the process of acquiring certification simply makes no sense!
  • The company has had the same Leaping Bunny logo on its nail polish at least since 2010. This makes their claim even more ridiculous.

Of course, I have e-mailed Butter London about this matter. Their reply was vague and elusive, to say the least.

I love Butter London nail polish and I have heard that the brand is "cruelty-free", and seen the leaping bunny logo. However, I could not find any official claim on your website, and I could not find your company on Peta's cruelty-free list or on the leaping bunny's website. I would like to know if the cruelty-free claim is official, and if so, why there is no mention of it on your website. Why is Butter London not on Peta's list? Are you certified by the Leaping Bunny?

Thanks in advance,

Hi Kitty,

Thanks for reaching out!  We do not test nor harm animals in the making of our products.


How wonderful. They didn't address a single question! I followed up.


Thank you for your reply. However, could you answer my specific questions? Do your suppliers test raw ingredients on animals? Are you certified by the Leaping Bunny?
Thanks in advance.

I never heard back from them.

Is their leaping bunny logo merely a knockoff? Most likely yes, according to the leaping bunny, who claim that they have no control over this issue. But does this mean that Butter London isn't cruelty-free? Not necessarily, no. The only thing that we can be sure of, based on the evidence alone and disregarding the hearsay, is that Butter London purposely deceives customers by displaying the meaningful logo of a reputable organization they have NOT been approved by. The logo has been on the bottles for years, while the company has never been listed on the leaping bunny's website and has never been certified by it. For this reason alone, I will not purchase Butter London products from now on nor advertise them. As for the cruelty-free status of their products, that's also been compromised, since they failed to provide meaningful information.

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

+ Show Comments (15) - Hide Comments (15)
  • jonathan says:

    Leaping Bunny is a joke!

    They only care about certifying the end product.

    They list many companies that are cruel and torture animals along the process chain before arriving at the end product.

    For example friendsheepeool.com that gets its wool from cruel shearing ranches in New Zealand to make their ” ethical wool products”

    The sheep tell a different story

    It makes me sick that animals ate tortured unnecessarily and without conscience just to make a buck.

    Even worse, is organizations set up to protect, or claim to advocate for animals such ad LB , do nothing of the sort.


    I look forward to your reply


    J Stokes

  • linette says:

    Thanks for reaching out to them. I won’t buy their products now. Yikes. What a bummer. I am gonna stick to e.l.f., which is also women-owned. GO GIRLS!
    You still have Butter London listed here: https://www.crueltyfreekitty.com/nails/cruelty-free-nail-polish/

  • Harley says:

    I was literally JUST reading through your list of cruelty free nail polishes and saw butter london on it and since I was pretty sure they weren’t I was so surprised and looked it up and found this. Now I’m very confused…

    • Eden says:

      I’m in the same boat. Wanting to buy them but very confused as to why they are in your cruelty free list but in this article you claim their vague answers to your enquiries suggest they aren’t cruelty free. Can you update please and thank you? ?

    • Eden says:

      Just found on the PETA cruelty free database that Butter London is cruelty and use the PETA logo.
      Is that why they are on your cruelty free list too despite this article?

  • Becca says:

    For those whosay smashbox doesnt test, that may be true. Since they used to test, and their parent company tests, many choose not to support the brand. Although I buy
    Y their products, because they themselves stopped selling in china, and Most likely stopped testing (i called the company and their products and ingredients dont test). Peta says they are cruelty free. I wish PETA did what you did though. You provide an explanation, and it is then the persons choice if they believe in buying it or not. Thanks!!

  • Juju says:

    It is so bad that Butter use the logo when they have no proof of it! I doubt they are fully cruelty free otherwise you would think that they would be certified by now. I was looking for an alternative to OPI but Butter is not going to be it!

  • I don’t and I’m not planning on it, but that’s super kind of you, Alice! Thanks for the support.

  • Hotashi says:

    I had found this out a while ago myself and had blogged about it too. I felt so deceived by Butter London. It’s fine if they claim to be cruelty-free if they really are, but to exploit a charitable organization that is trying to put an end to animal testing and to deceive consumers is just despicable.

    • Suzi says:

      Yes, exactly. What bothers me the most about this is the lack of apology from Butter London or even acknowledgement that they messed up. They won’t even address the issue, making it appear like it’s not just an innocent mistake. And correct me if I’m wrong, but I doubt the company stopped printing the logo on their most recent products either.

  • Aniqa says:

    Thank you for this article! I will definitely keep my eye on these products now. I guess the best thing to do is to look for vegan (or vegetarian) certificates…

  • Louise says:

    That’s crazy! What about asking Leaping Bunny? I wonder what they would say about it… xx

    • Suzi says:

      Hi Louise! The Leaping Bunny actually said that they have no control over this issue, which I find kind of surprising. I just hope that Butter London turn out to actually be cruelty-free if they’re going to use the logo.

Leave a Reply

Your email address will not be published. Required fields are marked *