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Is Make Up For Ever Cruelty-Free? • 2018 Animal Testing Policy

Make Up For Ever is a popular French brand owned by LVMH (Louis Vuitton / Moët Hennessy) which is sold at Sephora and used by many theatre and makeup artists alike. Sadly, they test on animals. They sell their products in China, where animal testing is mandatory for foreign cosmetics. Because of this, Make Up For Ever isn’t considered to be a cruelty-free brand.

At A Glance

  • Finished products tested on animals: No
  • Ingredients tested on animals: No
  • Third party animal testing: No
  • Tested on animals where required by law: Yes
  • Sold in mainland China: Yes
  • Certifications: None (On PETA’s “do test” list)
  • Parent company: LVMH
  • Parent company status: Cruelty-free, but they own brands who are not

Official Policy

Here’s Make Up For Ever’s policy as stated in their email correspondence:

Hello Suzi,

We do not test our products on animals.

Since 1989 we have been deeply committed to the elimination of animal testing, long before the 2013 European Union ban. We are actively working to promote the development, validation, and recognition of alternative methods, notably through the European trade association for the cosmetics industry (Cosmetics Europe) and our support for the “European Partnership for Alternative Approaches to Animal Testing”.

MAKE UP FOR EVER exports its products worldwide, including to China, where the authorities require us to make our products available to be tested in state-certified laboratories for registration purposes, and before any marketing. We would like to stress that these tests are not carried out by us, the brand, but by Chinese authorities. Recently, this major constraint has evolved favorably since some in vitro tests validated by the European Union are now recognized by the Chinese authorities for the evaluation of ingredients. These encouraging positive signs seem to reflect a willingness from local authorities to harmonize their practices with international scientific approaches to risk assessment of cosmetic products.

Have a wonderful day!

MAKE UP FOR EVER | Customer Service

Make Up For Ever In China

Make Up For Ever (circled below) is currently sold in Chinese Sephora stores. They’re listed on Sephora China (most brands listed on Sephora China are NOT cruelty-free, unless they only sell beauty tools):

See Also

They’re also listed on PETA’s list of companies who test on animals:

Bottom Line

Because they finance animal testing in mainland China, Make Up For Ever can’t be considered a cruelty-free company. If you are looking for cruelty-free alternatives to Make Up For Ever, I recommend checking out our list of 50+ Cruelty-Free Brands Sold at Sephora!

View Comments (9)
  • Thank you! Always appreciate the time and effort you put into researching these companies and asking the right questions.

  • Thank you very much for your detailed info – I asked in local store and they said that they have certificate that they don’t test on animals, and have no info about China laws or anything. So this info solves everything.

    • I have the same policy, Juliet!
      So Makeup Forever is Ignored Forever, unless something drastically good happens, such as China entering the 21st century, or MUFE pulling out of China.
      I find it perversely amusing that companies like MUFE and MAC wax eloquent about how they loathe, hate, and despise the practice of animal-testing on cosmetics, and they’re working their little hearts out to end this travesty, but CHOOSE to enter a market where such testing is mandatory.
      The words and actions just don’t jibe!

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