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Hero Cosmetics Has A New Parent Company That Tests On Animals

by Charlotte Pointing

Sep 11, 2022

Skincare brand Hero Cosmetics, known for its acne-fighting toolkits, was just acquired by Church & Dwight, a non-cruelty-free company. What does this mean for the brand going forward?

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Church & Dwight has acquired Hero Cosmetics for $630 million. The manufacturing company already owns several home and personal care brands, including Nair, Batiste, and Arm & Hammer.

Renowned for its acne care, Hero Cosmetics is known, in particular, for its award-winning Mighty Patch. A 2020 Allure Best of Beauty Winner, the nighttime patches are made with hydrocolloid (a type of moisture-retentive dressing). They help to flatten and reduce blemishes while you sleep.

According to founder Ju Rhyu, the new acquisition will help Hero Cosmetics take its Mighty Patches, as well as the rest of its zit-zapping skincare line, worldwide.

She told Allure: "I can't wait for Hero to tap into Church & Dwight's resources and expertise. But I'm also eager to show them what Hero can do with our digital prowess, Amazon capabilities, and much, much more. The learning will go both ways." 

"I love being able to see our products in retail. Now we will do that at a faster pace and all over the world," she added.

Is Hero Cosmetics still cruelty-free?

While Hero Cosmetics is cruelty-free, its new parent company is not.

Church & Dwight's official animal testing policy reads:  "It is our policy not to test on animals, and we also request that suppliers not test any materials or products on animals unless required by law or regulation."

Because the company is willing to allow its products to be tested when required by law, it cannot be deemed cruelty-free.

But having a non-cruelty-free parent company doesn't automatically mean a brand isn't cruelty-free. Hero Cosmetics has a Leaping Bunny certification. It has proved that it doesn't test finished products or ingredients on animals. Neither do its suppliers or third parties. It also doesn't sell in countries where animal testing is required by law.

As long as this policy remains, it will stay cruelty-free.

However, if you prefer to buy from brands without non-cruelty-free parent companies, you can search our database using the filter "parent company doesn't test on animals."

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