It feels surreal to finally make this post, but here’s my big announcement:

I’m coming out with my own beauty brand!!!

As you know, I’ve been working with beauty brands on Cruelty-Free Kitty for years. It’s been an amazing opportunity to share my love of skincare and makeup, and I’m extremely passionate about what I’ve built.

I learned so much about the beauty industry, and about products and ingredients. I deepened my knowledge throughout the years and that’s a great perk of running this blog.

It’s been important for me to bring as much value as I can, be it by letting you know the truth about a brand’s animal testing policy, or how good a product really is.

I want to continue bringing value by building a beauty brand that’s based on love, compassion, and ethics.

Today, I’m introducing Glow Hero, my new cruelty-free beauty brand!

Glow Hero will also be 100% vegan, and we won’t use harsh chemicals or ingredients that can be toxic. I also want to offer eco-friendly alternatives whenever possible, because too many companies are destroying our planet and there needs to be a change made.

Glow Hero is all about being kind to others, to animals, and to our planet, but also to ourselves.

In a world where we’re being shamed for every flaw and where brands market to our insecurities, I want to focus on self-love.

just started social media channels for my brand, so it would really help me out if you follow me there!

If my brand and message resonate with you, I ask you to please follow me on:


Thank you for following! Your support means the world to me!

I’m really excited about this next chapter. It feels scary to take a risk, but it’s a vision I believe in and I’m happy to finally share it with you.

I’ll be launching my first product (pictured here) very shortly! It’s going to be available on Amazon in 2 days. It’s crazy!

Thank you for reading, and don’t forget to follow @glowherobeauty on Facebook and Instagram!