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On november 7th, Estee Lauder acquired 3 independent companies: Frederic Malle, Le Labo, and Rodin Olio Lusso. All these brands have a reputation for having a cult following specifically based on their high-quality and artisan production. Frederic Malle is a one of the big niche perfume houses, creator of the legendary Musc Ravageur. Le Labo is currently on PETA's list of cruelty-free brands; I've praised the brand in my recent review. Rodin Olio Lusso is a cult skincare brand offering luxury products that are meticuously crafted and contain natural ingredients. What does the future hold for these niche perfume brands now that they've joined the ranks of quality-compromising and profit-driven mainstream fragrances? Is this the beginning of the end of niche perfume?
All these brands have a cult following because of the craft and art involved in their production. With Estee Lauder acquiring them, we can expect a decrease in both quality and ethics. In short: This is why we can't have nice things.
I urge every animal lover to send an e-mail to the Estee Lauder company. Let them know your thoughts and let them know that entering the Chinese market and testing on animals is tainting the company's reputation as well as all of the brands they now own. Let them know that animal testing won't be tolerated under any circumstances.
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