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75-Year-Old Soap Brand Dial Receives Cruelty-Free Leaping Bunny Certification

by Charlotte Pointing

Jul 1, 2022

Popular American soap brand Dial is officially cruelty-free.

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For nearly 75 years, Dial has supplied the US with soaps and body washes. Now, it can finally say that all of those products are cruelty-free.

Dial worked with Cruelty Free International (CFI) to receive its renowned stamp of approval: the Leaping Bunny certification.

Martina Spinatsch is the vice president of research and development at Dial's parent company Henkel. She said that the brand is "thrilled to be recognized" by CFI. She noted: "We know that choosing beauty and personal care products with high cruelty-free standards has become increasingly important to consumers."

To achieve a Leaping Bunny certification, brands must prove that all of their individual finished products have not been tested on animals at any point.

They must also provide evidence that their supply chains are 100 percent free of animal testing. This goes all the way down to ingredient manufacturers. Brands must also be accepting of ongoing audits to check their cruelty-free status is still intact. (You can find out more about the Leaping Bunny certification and why we trust it here.)

CFI's CEO Michelle Thew said the organization was "delighted" to certify Dial, which is a "much-loved household name," as cruelty-free.

Popular beauty brands go cruelty-free

Dial follows in the footsteps of several big-name brands that have recently achieved cruelty-free status. In March 2021, for example, CFI awarded Garnier its own Leaping Bunny certification. And, in July of the same year, popular cosmetics brand Stila followed suit.

In June 2021, popular suncare brand Hawaiian Tropic also received a cruelty-free certification from PETA.

Some PETA-approved brands are not always transparent. But Cruelty-Free Kitty verified with Hawaiian Tropic that it is truly cruelty-free.

Which Brands Are Cruelty-Free?

Download our list of 600+ verified cruelty-free brands straight to your device. Bring it with you everywhere you go, and never worry about supporting animal testing again. Click here to download

About The Author

Charlotte Pointing

Charlotte is passionate about sustainable, cruelty-free beauty. She has spent more than 4 and a half years writing and editing in leading sustainable media, and has a degree in history and a postgraduate in cultural heritage.

+ Show Comments (2) - Hide Comments (2)
  • Jessie says:

    WAT. I…WAT. This is mind-blowing! Yay!

  • Steph says:

    This is so great! Dial is affordable and widely available, so now more people will have access to CF products. I also forgot Hawaiian Tropic is CF — I keep assuming the giant brands aren’t, but it’s awesome that so many are taking this significant step forward.

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