Haven’t Aveda always been vegan?
Aveda has always been a socially and ethically conscious brand, committing to being cruelty-free from its foundation in 1975. They also use fully recycled and recyclable packaging and manufacture their products with 100% wind power and renewable energy.
All Aveda products were already completely cruelty-free. No animal testing is conducted on any of the finished products, or on any of the ingredients found within those products. This means that Aveda does not conduct testing themselves, ask anyone else to do it for them, use any suppliers who test on animals, or sell in any countries where animal testing is a requirement.
However, cruelty-free is not synonymous with being vegan; a few of their products have used non-vegan ingredients until recently.
What’s different now that they’re 100% vegan?
Up until recently, some Aveda products contained non-vegan ingredients such as beeswax and honey. As well as being products sourced from a living creature, using bee-derived ingredients also supports environmentally detrimental bee-farming practices, which is why many vegans choose to avoid such ingredients.
In 2019, Aveda announced that they had reformulated all the products concerned using vegan alternatives, and they committed to having solely vegan products on the shelves by January 2021 - which they have now achieved. So you can safely pick up any Aveda product in your local store and know you’re making a fully vegan, cruelty-free choice.
Their Parent Company Is Not Cruelty-Free
We should note though that the parent company of Aveda is Estée Lauder, who do test in animals when required by law (such as when selling products in China). However, this doesn’t mean the brand itself isn’t cruelty-free.
Where To Shop
You can now shop Aveda's cruelty-free and vegan range of products directly from their official website or though salons across the world.
For more cruelty-free hair care products, visit our shop.