I’ve been blogging here since 2014 and it’s brought me so much. Even though the last half of 2016 has been difficult for me on a personal level, I focused my energy on Cruelty-Free Kitty and it’s been a positive outlet.

Thank you to everyone for reading and supporting my work here, even with the recent bumps on the road and infrequent posting.

The truth is that I haven’t been as happy as I could be with my blog lately.

In the beginning, I felt totally free to express myself. But as my audience grew, I felt like I needed to be more careful. For instance, a few companies emailed me with threats (yes, legit threats!). There’s also the negative review I left a brand that prompted the owner to email me and call me names.

I’m opinionated and I think it shows in some of my posts, but all those little things made me question whether or not I should truly speak my mind on this blog. On MY blog.

I want my blog to be a source of positivity and kindness. On the other hand, I’m here to spread the truth about companies and their policies.

It’s been hard to find a balance and I clearly can’t make everyone happy, so I have to listen to my own voice. There are things I’ve been scared of posting because I didn’t want to spread more negativity.

I want to go back to posting what makes ME happy first and foremost. I want more brutal honesty even that means being critical and “negative”. I want to post more product reviews like I used to, and get back into blog photography.

Most importantly, I want Cruelty-Free Kitty to be a a happy place, but also an honest one.

I want to help you discover companies that have a positive impact, and have light-hearted talks about the latest beauty products. I also want to be able to speak my mind and call out companies that test on animals here.

These are the main changes I’m striving for in 2017 when it comes to my blog:

I want my blog to be more personal.

I don’t like the disconnect between me and my blog, and I know that it’s ultimately hurting my blog growth.

As my audience grew, I started sharing less and less about myself.

I figured that people who read my blog are here for all the information and couldn’t care less about me, which isn’t completely true. I myself care to know who’s behind the blogs I read, and I’m assuming you do too!

I would love to be able to share more about myself and I’m so sick of hiding. I’ve never been someone who enjoys the spotlight and I’m a private person by nature, but I want to push myself out of my comfort zone and out of the shadows.

More posts on other topics I’m interested in (ethical fashion, green beauty).

Having a more personal blog means including posts about other topics I’m passionate about, beyond cruelty-free beauty.

I was going to start a second blog in 2017 about ethical and sustainable fashion, fair trade products, and green beauty. At this point, I think I’m going to post about all these topics I’m excited about right here on Cruelty-Free Kitty.

I know some of you are interested in these things too!

Posting and updating more.

In the spirit of being more open on this blog, there’s a reason why I haven’t posted as frequently for these past months. Simply put, I’ve been going through a hard time and dealing with a lot of stress and anxiety for the second half of 2016.

I’m incredibly grateful to be able to work as a blogger because it makes taking time off easy, and it’s honestly my dream job.

Unfortunately though, all these problems had an impact on my blog too as severe anxiety got in the way. 2016 just wasn’t a good year, but I’m looking ahead and staying positive for 2017.

From the feedback I’ve gotten, you want to see more posts and especially more reviews. I’ll make this a priority starting in January.

2017 will be a new beginning

I’m truly excited for the things to come.

I want the upcoming year to be full of growth and strength, and I wish you all the same. Life has been throwing some obstacles my way but I’m trying my best to overcome them and move forward.

I hope I can turn this blog into a source of positivity both for you and for myself.

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Suzana Rose
By Suzana Rose|
Suzana is the founder of Cruelty-Free Kitty. She believes in ethical businesses and wants to see a global ban on animal testing. She loves cats, debunking myths, and shoegaze music.