Wet N Wild is cruelty-free! They do not test on animals, can be found on PETA’s list, and do not sell their products in China. They answered my questions about their animal testing policy very clearly in this email:

Mon, Jul 14, 2014 at 2:53 PM

Hello Kitty,

Thank you for contacting wet n wild!

We are happy to inform you that we do not test on animals at any point of our production nor do we purchase any materials from vendors who test on animals. Our products are made in China but not sold in China so we do not have to abide by their laws of animal testing. We love our fury, hairy, scaled and winged friends and we do not plan to animal test in the future.

We hope this helps and please feel free to contact us again!

Thank you so much,

wet n wild Beauty

Even better, Wet N Wild joined Leaping Bunny’s list of cruelty-free brands in 2015 and can be still be found on it.

Here they are on PETA in 2016:


And here they are on Leaping Bunny’s list in 2016, listed as Markwins (Wet N Wild’s parent company):


Woo! One of the few drugstore brands to remain cruelty-free!