Revlon is NOT a cruelty-free company. Revlon’s animal testing policy is not to test on animals unless required by law. This means that Revlon is engaging in animal testing in mainland China, where the practice is mandatory for foreign cosmetics.

No mention of animal testing can be found on Revlon’s official site.

It’s not until 2012 that it was discovered that Revlon started selling its products in mainland China. The company had been on PETA’s list of cruelty-free brands for over two decades until then. Revlon’s decision to start selling in China had not been revealed to PETA; when it was found out that Revlon tests on animals in China, PETA removed the company from it’s cruelty-free list. If Revlon will pull out of China like other cruelty-free companies have done, PETA will move it back to its list of companies that do not test on animals. To this day, Revlon has refused to end its sales in mainland China and doesn’t plan on it.

For more than two decades, Revlon portrayed itself to PETA and to millions of consumers as a company whose products were not tested on animals. During all this time, Revlon enjoyed and benefited from PETA’s support and our promotion of Revlon products to women around the world. Revlon betrayed that trust. In 2012, PETA found out that Revlon has been selling its products in China.

Read the full article here.

But now we have learned that all four companies [Revlon, Avon, Mary Kay, Estee Lauder] have been paying for tests on animals in order to sell their products in China—and they did not inform PETA or consumers that their policies had changed.

Read the full article here.

Brands owned by Revlon, who are also NOT cruelty-free, are: Almay, Sinful Colors, Gatineau, and Mitchum deodorant.

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  • I would be interested to know where you stand on Revlon products now? Their wiki page says they exited the Chinese market at the end of 2013 (backed up by a Bloomberg article). I’d be interested to hear your thoughts! Thanks!

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