Maybelline does tests on animals. They sell their products in China, where animal testing is mandatory for foreign cosmetics. Because of this, Maybelline isn’t considered to be a cruelty-free brand. Its parent company L’Oreal shares the same policy.

At A Glance

  • Finished products tested on animals: No
  • Ingredients tested on animals: No (Note: Possible exceptions)
  • Third party animal testing: No
  • Tested on animals where required by law: Yes
  • Sold in mainland China: Yes
  • Certifications: None (On PETA’s “do test” list)
  • Parent company: L’Oreal
  • Parent company status: NOT cruelty-free

Official Policy

Maybelline’s parent company is L’Oreal. As stated on their website, they’re inheriting L’Oreal’s animal testing policy.

From their FAQ:

L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.

For complete information on this subject, please click here.

You can find this page on Maybelline’s FAQ, under “Animal testing policy”.


I’ve already written a long post on L’Oreal’s deceiving animal testing policy (click here to read it), so I’m only going to summarize it here:

L’Oreal states that they no longer test on animals, which is false for two reasons. The first reason is clearly stated above: they still test on animals where required by law, and their products are distributed throughout mainland China (read more about China’s animal testing policy here).

The second reason is a very fine print in their full animal testing policy, which states that animal testing could still be a resort for new ingredients under certain conditions.

So even though Maybelline only tests on animals under certain conditions, they no less test on animals.

Current PETA Status

PETA lists Maybelline as a company that tests on animals.


Want Cruelty-Free Alternatives?

Please check out the cruelty-free brands mentioned in the cruelty-free drugstore brands guide. I list cruelty-free makeup and skincare option that are affordable and great alternatives to Maybelline.

View Comments (4)
  • When i go to the L’oreal link about creuelty free there is a section about China. It states, as of today(not sure when), they do not test on animals in China.

  • i used to love maybelline and loreal and where i live there’s literally four drugstore brands i can shop from, and i liked loreal and maybelline a lot until i found out they tested on animals. but apparently, now they dont?! let me know if this is true because if it is i cant wait to stock up on decent mascara lol

  • I have a question…
    If you guys use it on animals, do you harm them? because if so then ya’ll are assholes. I’m not buying your brand anymore if you test in on poor animals.

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