Virtue is cruelty-free

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Virtue is cruelty-free

Virtue has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.

When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold where animal testing is required by law


About Virtue

“We are inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.

Virtue products are formulated with pure, efficacious, cutting-edge ingredients and painstaking attention to detail. All formulas were tested by a high-touch panel of consumers, stylists and formulators before coming to the market. All of our products and packaging are free of sulfates, parabens, phthalates, synthetic colors and dyes. Virtue is also gluten-free and cruelty-free.”

Is Virtue owned by a parent company that tests on animals?

Virtue is not owned by any parent company that tests on animals.

Is Virtue sold where animal testing is required by law?

No, Virtue is not sold where animal testing is required by law.

Is Virtue certified cruelty-free by any organizations?

Yes, Virtue is certified by Leaping Bunny.

Is Virtue vegan?

Virtue is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like Virtue are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.

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