Prose is cruelty-free

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Prose is cruelty-free

Prose has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.

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When you shop through the above links, we donate 15% of our proceeds to animal charities!

  • Finished products tested on animals


  • Ingredients tested on animals


  • Suppliers test on animals


  • Third party animal testing


  • Sold where animal testing is required by law


About Prose

“Mass haircare is designed for “the masses” with a few narrow products intended for as many people as possible. Your results may vary, but your options stay the same.

Custom haircare is designed for the individual with products that are literally made different for everyone, continually improving and evolving with you over time.

We believe everyone deserves extraordinary care and that making things custom is the only way to give everyone their best individual results.”

Is Prose owned by a parent company that tests on animals?

Prose is not owned by any parent company that tests on animals.

Is Prose sold where animal testing is required by law?

No, Prose is not sold where animal testing is required by law.

Is Prose certified cruelty-free by any organizations?

Yes, Prose is certified by Peta.

Is Prose vegan?

Prose is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.

How do you determine that brands like Prose are cruelty-free?

We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they're added to our cruelty-free list. All brands we add have confirmed the information above.

Prose Vegan Product List

Although Prose is not 100% vegan, they do offer a selection of vegan-friendly products. Just make sure to mention your preference for a vegan-friendly product during the online consultation.

Note: They have a line of boar hair brushes which are not vegan.


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