Wet n Wild is NOT cruelty-free.
This means that this brand tests on animals or finances animal testing. Some brands that fall under this category test on animals where required by law, which means they're not cruelty-free.
Wet n Wild started selling in mainland China. The were able to bypass the pre-market animal testing laws, however their products are still at risk of post-market animal testing.
“wet n wild does not test on animals. wet n wild is a global brand for beauty lovers, inclusive of all ages, ethnicities, skin colors, ideologies, and economic statuses. Cruelty-free has and will remain a key pillar of our brand. In 2018, Watsons began offering our products to beauty enthusiasts in China via a pilot program with 30 stores. wet n wild products sold in China are domestically manufactured in China, and as such do not require animal testing.
Since 2014, China no longer requires animal testing for domestic non-special use cosmetics. wet n wild products were able to enter the Chinese market maintaining our commitment to providing customers cruelty-free, high-quality, on-trend products they can feel good about buying and wearing. As a trusted leader in cruelty-free beauty, we will continue working closely with the Chinese government, and all governments, to adhere to our strict guidelines for cruelty-free beauty globally.
Stefano Curti, Global President”
CertificationsWet n Wild is certified by PETA.
Parent CompanyWet n Wild isn't owned by a parent company that tests on animals.
Looking for cruelty-free brands?
Browse our curated list of cruelty-free brands to find brands that don't test on animals at any point during the production of their products, nor allow suppliers or third parties to test on animals on their behalf. You can search for specific categories to tailor the list to your needs.
Get the list of cruelty-free brands in your inbox!
Enter your email below to get my 10-page guide, Cruelty-Free Made Simple. Thank you so much for your interest!