If you’re looking for cruelty-free toothpaste without fluoride, Tom’s has got you covered! Fluoride is a toxic chemical when ingested or absorbed, although it strengthens teeth when applied topically. For this reason, fluoride is used in almost every toothpaste you can find in drugstores. I found that Tom’s of Maine makes one of the very few non-fluoride toothpastes, which is what I’ve been using lately.

I personally avoid drinking tap water, which contains fluoride, at all times, and I choose a fluoride-free toothpaste mostly, although not all the time. Other oral care products, such as mouthwash, often also contain fluoride. Given how many sources for fluoride exposure there are already, I think it’s important to take a break from the traditional fluoride toothpaste every once in a while! If you’re looking for a baby or children’s toothpaste, consider the option of going fluoride-free.

I’m a fan of Tom’s because their products are easy to find. They’re available in most drugstores across the United States and Canada, as well as online. The brand has also remained cruelty-free after being acquired by Colgate-Palmolive, a company that’s considered to be working towards regulatory changes in regards to animal testing, according to PETA. Tom’s is probably the best option for cruelty-free toothpaste that you can find in stores and isn’t a pain to hunt down. They also contain no artificial dyes, sweeteners, or flavors.

I’ve personally been using their Fennel kind, which is not minty at all and has a herbal fennel taste. I find it to be a nice change from peppermint toothpaste! Of course, they also have the Peppermint kind (which you can buy on amazon for just about 4$ here). If it’s a toothpaste free of Sodium Lauryl Sulfate or SLS that you’re looking for, guess who makes one? Tom’s! Their SLS-free toothpaste does however contain fluoride (yep, you have to choose between the lesser of two evils).

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Suzana Rose
By Suzana Rose|
Suzana is the founder of Cruelty-Free Kitty. She believes in ethical businesses and wants to see a global ban on animal testing. She loves cats, debunking myths, and shoegaze music.