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Bengali Girl

I just came across two products that are not listed on your awesome list- Cake beauty and Hikari. Could you please let me know if they are cruelty free?

Ren Shane

So Eco make cruelty-free, environmentally sustainable makeup brushes, but I haven’t been able to find any information on what the bristles are made from. I have emailed and am awaiting a response so that you might list them as CF and vegan.

Suzi Scheler

All their bristles are synthetic/vegan!

Suzi Scheler

Hi Aisling and thank you so much! With Kat Von D, you could say that LVMH owns brands that are not cruelty-free. Kendo is a cruelty-free branch though.

Aisling O'Connor

Brill, thanks for that Suzi

Taylor Ehrlick

Helloo, does anyone know of any cruelty free products that are similar to Wella?

Brooklyn Barrella

Dear Brooklyn,

Thank you for your mail. All our products are cruelty free and we do not test on animals. We are a 100% Natural, Plant based and Vegan company. We do not currently sell in China.

Feel free to write back if you have questions.

Best regards,


Facebook / Twitter / Instagram

Just thought this would help (it’s sold at ulta).


Hi Suzi! I recently came across a brand called Sleek Makeup. Their Parent company is the Walgreens Boots Alliance, and I was wondering if you knew if Sleek was cruelty free? I’ve seen several posts stating that they are,however it’s hard to find on their website and the blog posts are from early 2016. Thanks for everything and your hard work on this wonderful blog!

Laurie Mecca

Re: Perricone. Perricone is NOT cruelty free. They sell in China where animal testing is conducted. Therefore, Perricone is NOT a cruelty free company. Just because a company claims to be cruelty free in the US does not mean that they are a cruelty free company 🙁


Colorescience. A friend of mine recommended them and say they are cruelty free, but I can’t find evidence either way (there is a small statement in their FAQs that says no animal testing, but I find many companies have this and aren’t telling the truth). Do you know anything about this company?


Is there a way to print the MANY resources Suzi provides on Cruelty Free Kitty using as little paper as possible? For example, I tried highlighting the 2017 Cruelty Free list & printing that selection; it prints the words in a large font & using many pages.
Any suggestions are appreciated. Thank you!


Does anyone knows if w7 is a cruelty free brand? If the back of the products they say “Not tested on animals”, but this brand isn’t in any list of cruelty free brands that I’ve read


I found them on one of the “cruelty free” lists. Can’t tell you which one but I put them on mine “safe to buy” list 🙂

Erica Kauffman

I received this email from MAKE UP FOREVER:

“Hi Erica,

“We do not test our products on animals. Since 1989 we have been deeply committed to the elimination of animal testing, long before the 2013 European Union ban.

“We are actively working to promote the development, validation, and recognition of alternative methods, notably through the European trade association for the cosmetics industry (Cosmetics Europe) and our support for the “European Partnership for Alternative Approaches to Animal Testing”.

ashton blume
Hello, as someone who wears vegan makeup and shops cruelty free I recently realized one of the LARGEST cruelty free brands is not actually cruelty free and I had to bring this to your attention. Tarte is owned by KOSÉ which is not a cruelty free company and also sells products in Japan. I dont’t know how a company can claim to be cruelty free when it is owned by a company who is not. I am also confused about how this was missed? If you buy a Tarte product although they might not test on animals the money goes… Read more »
Sydni Smith

Hello! I just wanted to ask if you, Suzi, or anyone else knows if Juvia’s Place is truly cruelty free? Their website says they are. For further evidence, I’ve tried emailing them the questions recommended in one of your articles, but they just gave me the “blanket statement” that they were cruelty free and didn’t answer any specific questions. I would very much appreciate any info anyone might have!


If testing on animals is banned in new zealand does that mean brands like mac and benefit that are sold here are cruelty free or can they still be tested somewhere else then imported here??


I recently found out on your website that Moroccanoil was no longer cruelty free. I loved their curl cream. Do you know of any alternatives?


Hi, I just bought an organic schampoo that’s supposed to be really good, but uncleverly never thought of checking if it’s animal cruelty free! Do you know anything about Dr. Organic products?


I was wondering if you have heard any updates with the brand Biore Beauty? Recently, Madelaine Petsch, a famously known vegan, has partnered with the brand and she has stated that they are a cruelty-free brand. Just wondering if aside from that statement there has been any further proof cause they are still selling their products in China.


Does anyone have a cruelty free option for Clinique’s Citrus Rose?


hi, i would like to know if avon is animals.

Gail B.

Is Elizabeth Arden cruelty free? I didn’t see Smashox on the list but I thought they were cruelty free. Thank you.


ByTerry has recently decided to sell their products in China, which does require animal testing.


Hello, you say L’occitane test their products on animals but in their website they say that they dont, just some chinese laboratories test their products on animals. So pratically it’s the Chinese goverment that does the testing, not the company itself. But what’s really happening? All this time I thought they were cruelty free..


I am a salon professional and I am moving to Boquete Panama in June. I was wondering if you have a list of both professional and non professional products that are available internationally? Thank you.


Hi Suzie, what do you know about Sigma? Sister company is Practk. Thanks, Amy


L’Oreal is now claiming they don’t test on animals anymore even in China because of episkin. Does this mean they’re considered cruelty-free now?

For reference:


I saw your shoppers guide which I somehow did not get when I signed up, or i lost it. However, I am wondering if you have a list that is a phone app I could use? Thanks 🙂

I am under the impression that BATH AND BODY WORKS does test! I do not see them listed on this site. I was hoping you could add this company to the Non-test or Does Test list once you get definitive info on where they stand. I think they sell overseas and that means China could be a customer 🙁 I look forward to hearing your thoughts. Thx for the great job of creating a valuable resource for people to come to and get educated. Btw- For reasons you stated and then some, I no longer follow Peta’s Shopping Guide.
Ashley Feinberg

Hi Suzi! Our haircare brand, Kavella, would love to be added to your cruelty-free list as a 100% Vegan brand! We are certified Vegan and Cruelty-Free by PETA and are Leaping Bunny Approved.

Can you please update the list for February 2018?

Is Eucerin cruelty free? it says they are in their website but you have it as non cruelty free

Sophie Wilson Brewer

I was wondering if Huda Beauty is cruelty-free? I’m pretty sure it isn’t considering it uses real mink to make fake lashes but I want to be sure.


May I use some of your content on my website if I site that you are the originator?


Good evening! I was just wondering if anyone knew of any brands that have cruelty-free products available for men? (Hair care, body care, etc) that sort of thing. My boyfriend has recently agreed to start going cruelty-free along with me.

Concerned Arbonite

Have you seen that Groupe Rocher are buying Arbonne?

That means Arbonne will be owned by a company that sells in China and is not cruelty free !!

Really disappointing 🙁


I posted earlier about Too Faced and now I am looking into the other products that I thought were cruelty-free that have parent companies that are not. How do you feel about that? I love Bare Minerals and Aveda but they both have parent companies. I am trying to figure out what is right and wrong in this situation. Any advice?