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Bengali Girl

I just came across two products that are not listed on your awesome list- Cake beauty and Hikari. Could you please let me know if they are cruelty free?

Ren Shane

So Eco make cruelty-free, environmentally sustainable makeup brushes, but I haven’t been able to find any information on what the bristles are made from. I have emailed and am awaiting a response so that you might list them as CF and vegan.

Suzi Scheler

All their bristles are synthetic/vegan!

Suzi Scheler

Hi Aisling and thank you so much! With Kat Von D, you could say that LVMH owns brands that are not cruelty-free. Kendo is a cruelty-free branch though.

Aisling O'Connor

Brill, thanks for that Suzi

Taylor Ehrlick

Helloo, does anyone know of any cruelty free products that are similar to Wella?

Brooklyn Barrella

Dear Brooklyn,

Thank you for your mail. All our products are cruelty free and we do not test on animals. We are a 100% Natural, Plant based and Vegan company. We do not currently sell in China.

Feel free to write back if you have questions.

Best regards,


Facebook / Twitter / Instagram

Just thought this would help (it’s sold at ulta).


Hi Suzi! I recently came across a brand called Sleek Makeup. Their Parent company is the Walgreens Boots Alliance, and I was wondering if you knew if Sleek was cruelty free? I’ve seen several posts stating that they are,however it’s hard to find on their website and the blog posts are from early 2016. Thanks for everything and your hard work on this wonderful blog!

Laurie Mecca

Re: Perricone. Perricone is NOT cruelty free. They sell in China where animal testing is conducted. Therefore, Perricone is NOT a cruelty free company. Just because a company claims to be cruelty free in the US does not mean that they are a cruelty free company 🙁


Colorescience. A friend of mine recommended them and say they are cruelty free, but I can’t find evidence either way (there is a small statement in their FAQs that says no animal testing, but I find many companies have this and aren’t telling the truth). Do you know anything about this company?


Is there a way to print the MANY resources Suzi provides on Cruelty Free Kitty using as little paper as possible? For example, I tried highlighting the 2017 Cruelty Free list & printing that selection; it prints the words in a large font & using many pages.
Any suggestions are appreciated. Thank you!


Does anyone knows if w7 is a cruelty free brand? If the back of the products they say “Not tested on animals”, but this brand isn’t in any list of cruelty free brands that I’ve read


I found them on one of the “cruelty free” lists. Can’t tell you which one but I put them on mine “safe to buy” list 🙂

Erica Kauffman

I received this email from MAKE UP FOREVER:

“Hi Erica,

“We do not test our products on animals. Since 1989 we have been deeply committed to the elimination of animal testing, long before the 2013 European Union ban.

“We are actively working to promote the development, validation, and recognition of alternative methods, notably through the European trade association for the cosmetics industry (Cosmetics Europe) and our support for the “European Partnership for Alternative Approaches to Animal Testing”.

ashton blume
Hello, as someone who wears vegan makeup and shops cruelty free I recently realized one of the LARGEST cruelty free brands is not actually cruelty free and I had to bring this to your attention. Tarte is owned by KOSÉ which is not a cruelty free company and also sells products in Japan. I dont’t know how a company can claim to be cruelty free when it is owned by a company who is not. I am also confused about how this was missed? If you buy a Tarte product although they might not test on animals the money goes… Read more »