Who said there aren’t many cruelty-free and vegan makeup brands?! I created this guide containing 101 brands to show you that it’s possible to find quality cruelty-free makeup for every budget, from high-end to drugstore!

I included my personal experience with these brands, but I also remained objective about my recommendations. If some products really suck, I made sure to tell you about it. If you’re a makeup beginner, I hope this guide will be helpful to you!

! 2017 UPDATE ! I added more brands to the list! I also now mention ALL cruelty-free brands regardless of parent companies. If a brand is owned by a company that isn’t cruelty-free, you’ll find a * beside the brand and the parent company will be clearly marked.

I divided the guide into 4 sections: Mid-Range and High-End Brands, Drugstore Brands, Natural and Organic Makeup Brands, and Independent or Indie Makeup Brands that are quite popular, but mostly not available in stores.

Clicking the brands below will take you to their little section on this page.


1. Kat Von D Beauty

This is a very versatile makeup line by tattoo artist Kat Von D. Their products are high-quality yet still fairly-priced, and they offer everything from neutrals and nudes to bold and colourful items. Plus, they make the best matte eyeshadow palette ever for those who love matte neutrals. Kat Von D Beauty is my cruelty-free brand of the year for 2017!


They have an amazing selection of liquid lipsticks. Their Shade + Light contour palettes for both face and eyes are best-sellers and great products.


Kat Von D is working on reformulating ALL their makeup to be vegan. Right now, here’s a list of all their vegan products:

  • Everlasting Liquid Lipstick – All Shades
  • Studded Kiss Lipstick – All Shades
  • Alchemist Holographic Palette
  • Tattoo Brow
  • Tattoo Liner
  • Lightning Liner (Amadeus, Bach, Fyfe, Gould, Hex, Hyde, Jett, Juno, Ludwig)
  • Ink Liner
  • Metal Crush (Doce, Electric Warrior, Paranoid, Thrasher, Thunderstruck)
  • Lock-It Concealer – All Shades
  • Lock-It Concealer Creme – All Shades
  • Lock-It Liquid Foundation – All Shades
  • Lock-It Powder Foundation – All Shades
  • Lock-It Setting Powder
  • Lock-It Featherweight Primer
  • Lock ‘N Load Setting Mist
  • Unlock-It Makeup Remover Wipes

2. Anastasia Beverly Hills

Anastasia specializes in brow products and makes some of the best ones on the market. These are available in multiple formats (pencil, pomade, powder) but also in a ton of shades. If you have eyebrows that are hard to fill out or colormatch, Anastasia has your back.

They expanded their collection way beyond brow products now, and they offer a full makeup line. For instance check out their contour palette.

P.S. Dipbrow will change your brow game! It’s perfect if you want sleek, structures brows.

3. Hourglass


High-quality and luxurious makeup, beautiful packaging. Three of their face products are definitely cult favorites: their Ambient Lighing Powder (great for all skin types and tones), their Veil Mineral Primer, and their Immaculate Liquid Powder Foundation (both great for oily skin).


Their full range of brushes is 100% vegan and made from synthetic Taklon hair. Here’s a list of all the current vegan Hourglass products:

  • Ambient Lighting Palette
  • Immaculate Liquid Powder Foundation
  • Veil Fluid Makeup Foundation
  • Opaque Rouge Liquid Lipstick – All Shades
  • Arch Brow Sculpting Pencil
  • Mineral Veil Primer
  • Nº 28 Primer Serum
  • Nº 28 Lip Treatment Oil

4. Urban Decay (Owned By L’Oreal)

Urban Decay markets itself as bold and edgy, but they also have a ton of neutrals and staple products. Primer Potion is a great eyeshadow primer suitable for oily lids and their All-Nighter Setting Spray is the best setting spray around for oily skin.

Super-pigmented and buttery eyeshadows, available both in bold and virbant colors or neutral shades, as it’s the case with the Naked palettes.

Note that Urban Decay is cruelty-free and Leaping Bunny-certified, but their parent company L’Oreal still tests on animals.

5. Illamasqua


Illamasqua is about self-expression through the art of makeup. They offer rich pigments and bold colors, but also many products suitable for natural looks. Most of their collection is solid in terms of quality.

A popular favorite is their Hollow Cream Pigment for contouring, especially for lighter skintones. They have a huge selection of nail polish and their formula is fantastic. Their powder blushes are also worth checking out.


Some of their products aren’t vegan-friendly as they contain Carmine. However, all their Nail Polish, Brushes and Fake Lashes are vegan. Their Freak Fragrance is also vegan. Here’s a list of all the current vegan products from Illamasqua:

  • Skin Base Foundation
  • Gleam Highlighter in Supernatural
  • Gel Sculpt in Silhouette
  • Gel Colour in Charm and Fluster
  • Radiance Veil
  • Hydra Veil
  • Matte Veil
  • Reflection Eyeshadow Palette
  • Precision Gel Liner in Infinity
  • Precision Ink Eyeliner (Abyss, Wisdom, Glister, Scribe, Wisdom, Alchemy)
  • Vintage Metallix (Embellish, Bibelot, Courtier)
  • Pure Pigment in Zeitgeist
  • Brow Gel (Strike, Stare, Glimpse, Awe)

6. Too Faced (Owned By Estee Lauder)


Too Faced is great for those who prefer natural-looking makeup with a little edge. They offer mostly neutral colors, and their packaging is super cute!

Especially popular for their pressed powder products, namely their Chocolate Bar Eye Palette (neutral colors, smells like chocolate), Primed & Poreless Pressed Powder (good for oily skin), as well as several convenient eye and face palettes. Better Than Sex is one of the best cruelty-free mascaras I’ve come across.


Their Teddy Bear Brushes and Mr. Right brush are 100% synthetic and vegan-friendly. Other vegan-friendly options from Too Faced:

  • Born This Way Foundation – All Shades ($)
  • Cocoa Powder Foundation – All Shades
  • Absolutely Flawless Concealer (Honey, Perfect Nude and Vanilla)
  • Primed & Poreless Loose Powder
  • Primed & Poreless Pressed Powder
  • Chocolate Soleil Matte Bronzer (3 shades)
  • Bronzed & Poreless
  • Cocoa Contour Palette
  • Endless Summer 16 Hour Long-Wear Bronzer
  • Soul Mates (both shades)
  • Sweethearts Perfect Flush Blush – All Shades
  • Love Flush Blush (How Deep is Your Love, Your Love is King)
  • Hangover Primer
  • Primed & Poreless Pure Primer
  • Primed & Poreless Face Primer
  • Better Than Sex Mascara
  • Perfect Eyes (Perfect Black, Perfect Brown, Perfect Purple, Perfect Storm, Perfect Peacock, Perfect Moss, Perfect Espresso)
  • 3*Way Lash Lining Tool
  • Instant Attitude Brow Bone Highlighting Pencil
  • Melted Chocolate Liquified Lipstick – All Shades
  • Melted Liquified Long Wear Lipstick – All Shades
  • Melted Metal Liquified Metallic Lipstick – All Shades
  • La Crème Color Drenched Lipstick (Except Lollipop and Mean Girls)
  • Lip Injection Extreme
  • Lip Injection Power Plumping Lip Gloss
  • Lip Insurance Glossy
  • Lip Insurance Lip Primer
  • Tinted Beauty Balm – All Shades
  • Borderline Anti-Feathering Lip Pencil
  • Perfect Lips Lip Liner (Perfect Berry, Perfect Red, Perfect Spice, Perfect Nude)

7. NARS (Owned By Shiseido)

Known for pigmented products and rich colors, sometimes on the shimmery side. NARS is cruelty-free although their parent company Shiseido is not.

Their blushes are fantastic and very pigmented. The shade Orgasm is a cult favorite and works with every skin tone. The NARS Radiant Creamy Concealer is great if you need high-coverage.

Their newest lip products have also been getting a lot of hype lately. Some of their eyeshadows are underwhelming.

8. Milk Makeup

Milk Makeup is a new makeup brand available at Sephora. They’re all about “quick” makeup, mostly on the natural side. They have a lot of cream and stick products, like the Lip + Cheek stick.

9. Charlotte Tilbury


This is a high-end brand from the UK, founded by makeup artist Charlotte Tilbury. Their products are high-quality, and the price point definitely reflects that. In the USA, their makeup can be found at Nordstrom, though Charlotte Tilbury is very popular in the UK.

  • Magic Foundation
  • Full Fat Lashes
  • Brow Lift
  • Mini Miracle Eye Wand
  • Wonderglow Primer
  • Take It All Off
  • Goddess Skin Clay Mask

10. Marc Jacobs Beauty

This makeup line is definitely on the luxurious side. Gotta love the sleek, black packaging and the high-quality pigments. If you want a wonderful full coverage foundation, check out their Re(marc)able Foudation. They also offer a lot of beautiful and high-quality Eyeshadow Palettes.

Marc Jacobs Beauty is cruelty-free, but please keep in mind that their perfumes are not. They belong to a different brand, Marc Jacobs Fragrances (not cruelty-free).


“While the majority of the products are free of animal byproducts, Marc Jacobs Beauty is not considered a vegan line: there are a small number of product ingredients in the line that contain ingredients of animal origin, such as beeswax & carmine.”

The vegan list is pending.

11. Becca (Owned by Estee Lauder)


Becca is very well-known for their gorgeous highlighters. They offer high-quality makeup and a great selection of products. They specialize in base products; their highlighters, bronzers, foundations, primers, and blushes are beautiful!

They recently came up with color correctors as well, which have pretty good reviews. Check out their red or peach correctors for undereye circles. Their green corrector is great to cover up redness, and their lavender corrector is great for dull and sallow skintones.


Becca uses Carmine as a pigment in some products, but the following products are vegan-friendly.

  • Aqua Luminous Perfecting Foundation – All Shades
  • Perfect Skin Mineral Powder Foundation – All Shades
  • Ultimate Coverage Complexion Crème – All Shades
Highlight + Color
  • Shimmering Skin Perfector Pressed – Moonstone, Opal, Topaz, Champagne Gold, Pearl, Blushed Copper
  • Lowlight Highlight Palette Pressed
  • Shadow and Light Bronze Contour Perfector
  • Bronzing Skin Perfector
  • Mineral Blush – Sweet Pea, Wild Honey, Lantana, Nightingale
  • Backlight Targeted Colour Corrector – All Shades
  • Backlight Priming Filter
  • Ever Matte Poreless Priming Perfector
  • Eye Priming Perfector
  • Lip Priming Perfector Ever Matte Shine Proof Foundation – All Shades
  • Resurfacing Primer

12. Josie Maran


Josie Maran’s makeup and skincare is all about feeling luxurious without compromising ethics. They offer great products for natural looks, and their ingredients are also on the natural side.

One of their key ingredients is pure organic fair-trade argan oil, which is also present in their face, lip, and cheek products, even their Coconut Watercolor Cheek Gelee.


Here are all the current vegan products from Josie Maran. I also included their skincare, body, and hair products.

  • Argan Beautiful Eyes In Beautiful Nudes
  • Coconut Water Color Cheek Gelee
  • Argan High Gloss Lip Quench
  • Argan Illuminizer
  • Magic Marker Argan Liquid Liner
  • Argan Tinted Moisturizer
  • Argan Matchmaker Powder Foundation in Fair/Light, Light/Medium, Medium/Dark
  • Argan Matchmaker Serum Foundation in Fair/Light, Light/Medium, Medium/Dark
  • Argan Oil
  • Argan Bear Naked Wipes
  • Argan Cleansing Bar in Mint Chocolate/Vanilla/Be Beautiful (lavender)/ Be True (Unscented)/ Be Loved
  • (Jasmine)/ Be Strong (Ginger)
  • Argan Cleansing Oil
  • Argan Exfoliating Powder
  • Whipped Argan Oil Body Butter in Apricot Vanilla and Sweet Citrus
  • Argan Body Oil in Balance/Calm/Be Loved/Be Strong/Be Giving
  • Argan Cleansing Oil for Body
  • Bear Naked Nail Wipes in Grapefruit
  • Argan Sugar Balm Body Scrub
  • Argan Hot Oil Treatment
  • Argan Bohemian Waves Hair Mist
  • Argan Hair Serum

13. Tarte (Owned by Kose)

Tarte offers makeup free of parabens, synthetic fragrance, petrochemicals, GMOs, and gluten. Their In Bloom palette (pictured above), which has been getting a lot of love.

14. Cover FX

Offering foundations and concealers in a huge number of shades and undertones, and formulated for those with sensitive skin, acne, rosacea, or other skin conditions. Their Total Cover Cream Foundation is available in whooping 28 shades, and perfect if you’re looking for a true full coverage foundation. All Cover FX products are 100% vegan.


All Cover FX products are 100% vegan, but some brushes might contain natural animal hair.

15. Obsessive Compulsive Cosmetics


Mostly known for their Lip Tars (pigmented liquid lipsticks in a tube format available in matte, metallic, and gloss finishes), but they also offer makeup for face and eyes, nail polishes, and brushes.



Everything from OCC including the brushes is 100% vegan.

16. Bite


Offering high-quality lip products that are also “healthy enough to eat”. Their lipsticks contain less synthetics and potentially harmful ingredients than other mainstream brands. Huge choice of lip products and shades, highly-pigmented. Bite Beauty is Leaping Bunny-certified!


Unfortunately Bite doesn’t have any lipsticks that are 100% vegan, as all their products either contain Beeswax, Carmine, or Lanolin. The following is their only vegan product right now, and I’ll make sure to update this list if there’s any change.

  • Lush Lip Wipes

17. theBalm


Quality makeup with a retro feel and packaging, and a good alternative to Benefit (which isn’t cruelty-free). Top picks include their awesomely glowy highlighter Mary-Lou Manizer, their pigmented and long-wearing Instain blushes, their Bahama Mama bronzer, and their underrated Nude Tude palette.


Their brushes are vegan and synthetic, but I wasn’t impressed with the ones I’ve tried and wouldn’t recommend them. Here’s a list of The Balm’s current vegan items:

  • Mary-Lou Manizer (Highlighter, Shadow & Primer)
  • Sexy Mama (Anti Shine Translucent Powder)
  • Bahama Mama (Bronzer)
  • Read My Lips (Lip Glosses)
  • Overshadows (Eyeshadow)
  • What’s Your Type? (Mascaras)
  • Schwing (Eyeliner)
  • INSTAIN (blushes)
  • balmShelter (tinted moisturizer)
  • Put a Lid On It (eyeshadow primer)
  • Stainiac (Lip & Cheek stain)
  • Mr. Write Now – except Raj and Scott (Eyeliner)

18. PUR Cosmetics

PUR Cosmetics is found in some drugstores as well as Ulta. They offer pressed powder products and are considered “the complexion authority”, but they’ve expanded their line way beyond that. They use non-toxic ingredients, but also effective ones.

If you’re looking for a cruelty-free cushion foundation, lo and behold: the Air Perfection CC Cushion Foundation Broad Spectrum SPF 50. The downside is that the shade range is limited.

19. IT Cosmetics (owned by L’oreal)


IT Cosmetics was developed by Jamie Kern Lima (above) with the intention of providing more than just cover-up makeup. She wanted a product that also treats skin conditions such as rosacea, and acts as a problem to common skin problems. IT Cosmetics mostly focus on a flawless base (from foundation to concealer to contour products) and also offer skincare. You can buy IT Cosmetics from Ulta here.


IT Cosmetics isn’t a vegan brand, but they do offer a few vegan options. Note that their brushes are 100% synthetic and vegan. All their vegan products are:

  • Eye Lift in a Tube
  • My Sculpted Face
  • Vitality Blush Stain
  • Heavenly Luxe Brushes

20. FACE Atelier


Leaping Bunny-certified pro-quality independent brand. Their best-selling Ultra Foundation provides medium to full coverage and doesn’t require a primer. It’s also available in “adjuster” shades such as pure white, deep brown, and red. Some of their brushes are made from natural animal hair.


Face Atelier is transitioning to a line that’s 100% vegan. In the meantime, please be aware of the following animal ingredients in products.

1. Their lipsticks contain lanolin.

2. Beeswax is still found in their Lip Glaze, Lip Putty, Lip RX, and Sculpt HD Mascara.

3. Carmine is found in the following products:

  • Eye shadow – african violet, azure, ice burg, iced amethyst, purple haze, plum glaze, raspberry satin
  • Shimmer – pink glaze
  • Lip glaze – ice
  • Pencil – tango, rubis
  • Lipstick – berry sorbet, chilled cabernet, cool coral, crystal berry, pink cashmere, plum sorbet

21. Ciate

Originally a nail polish brand, Ciate has moved on to makeup! A few stand-out products include their Liquid Velvet Moisturizing Matte Liquid Lipstick (13 shades), The Pretty Eyeshadow Palette, and their Bamboo Bronzer Longwear Bronzing Powder.

22. Besame

Besame is bringing back vintage makeup with their retro packaging and products inspired by classic products. They even make their products in the USA. A must-have is their Brightening Setting Face Powder, and their Classic Color Lipstick is also getting rave reviews.

23. Perfekt

Perfekt aims to simplify the beauty routines of our super busy lives! They’re a relatively new brand and can be found at Sephora. They offer many versatile and multi-use products, and everything is free from parabens, synthetic fragrance, and talc. They’re made in the USA.

24. Nudestix


Nudestix is all about no-makeup makeup and easy, natural looks. Models and sisters Ally and Taylor (above) are the faces of the brand. They believe that each face is beautiful and unique, and doesn’t need to be covered up with a ton of makeup! Nudestix is available at Sephora.

25. Blinc


Blinc focuses solely on luxury eye products, specifically mascaras, brow products, and eyeliners. You can buy Blinc from Sephora, where they have fairly good reviews.

26. Cargo

Cargo is a Canadian makeup brand that’s also available in the US at Kohl’s. Their focus is “simple, professional results that would be easy enough for all women to achieve”.

27. DuWop

DuWop is an independent makeup company that stands out by offering some cool, nifty items such as their super-popular Lip Venom lip plumper, their Reverse Lip Liner (a product for lining the ouside of your lips, preventing your lipstick from bleeding and giving your lips a sharp line), and their awesome-looking and hydrating Icedteas Lip Treatments.

28. BareMinerals (Owned by Shiseido)

BareMinerals became popular for their mineral foundation, but have now branched out and offer a lot more mineral-based products. BareMinerals is owned by Bare Escentuals, which is owned by Shiseido. While Shiseido isn’t cruelty-free, Bare Escentuals still is.

29. Buxom (Owned by Shiseido)

Buxom is also a part of Bare Escentuals, but they specialize in non-mineral stuff, especially lip products. Check out their cool Full-On Lip Polish lip plumpers if you’re into plumping products that tingle! It’s their best-seller. Again, Bare Escentuals is owned by Shiseido, which isn’t cruelty-free.

30. The Body Shop (Owned By L’Oreal)

The Body Shop is a great cruelty-free alternative. Their makeup is comparable to some mid-range brands. They have a great bronzer available in several shades (Honey Bronze Bronzing Powder, 20$). I also love their Lip Care ($14) moisturizer which actually comes in a bullet and looks like lipstick. Their complete range of brushes is vegan! Keep in mind that The Body Shop is owned by L’Oreal, which itself isn’t cruelty-free.

31. Lush

Lush mainly makes skin and body products, but they do offer a small selection of makeup as well.

More Mid and High-End Brands

More cruelty-free makeup brands include (32) Eyeko, (33) Ardency Inn, (34) Edward Bess, (35) Korres, (36) Catrice, and (37) Japonesque.

Luxury Brands

For luxury cruelty-free makeup brands, check out (38) Chantecaille, (39) Ellis Faas, (40) By Terry, and (41) Rouge Bunny Rouge and (42) Perricone MD! All of these are cruelty-free and don’t retail in mainland China and offer top quality makeup and beautiful, luxurious packaging.

42. e.l.f.


E.l.f. offers inexpensive products (typically around 1$ to 3$ per individual item) in sleek packaging that mimics higher-end brands. They’re a hit or miss brand and the prices mostly reflect the quality, meaning their makeup most often doesn’t measure up to high-end brands, but they do have some great products and very decent dupes. Their affordable prices make them a great brand for those on a budget, or just starting out with makeup. Note that NOT all of their brushes are cruelty-free, as some are made of natural animal hair.

43. Hard Candy

This brand is a Walmart exclusive, and you can find it both in the United States and Canada. Their products are inexpensive and sometimes on the bold or shimmery side. Their Fast & Fabulous Setting Spray is a good drugstore setting spray and is very affordable.

44. Milani

An overall solid and good quality drugstore brand that’s also certified cruelty-free by the Leaping Bunny. Check out their Baked Blushes (Luminoso in particular is a popular favorite), eyeshadows and eyeshadow primer, pencil and liquid eyeliners, as well as lip products; most of these are long-lasting and very pigmented. They have a great selection of both natural and bold colors, and some good makeup staples!

45. Physicians Formula

Physicians Formula specialize in “hypoallergenic” makeup that’s also mostly paraben-free. Some of their products do however contain ingredients such as talc or fragrance; always check the ingredients, which are easy to find on their website! Most of their mascaras are great if you have sensitive eyes, and they make a Shimmer Bricks (highlighters which you can use for face and eyes). Also noteworthy is their Eye Booster liquid eyeliner for ultra-black and precise lines.

46. Sonia Kashuk


Sonia Kashuk is exclusively available at Target and offers wearable, more natural makeup. This brand is best known for their high-quality yet affordable makeup brushes.

Please note however that some of them are made from natural animal hair which I don’t view as cruelty-free, even though the company claims that the brushes are obtained in humane ways — it’s up to you whether or not you trust this claim.

A great synthetic brush I would recommend is their Synthetic Flat Top Multipurpose Brush.

Other than the brushes, their makeup is also good quality and worth checking out, especially their Dramatically Defining Long-Wear Gel Liner, Eye On Neutral matte palette, and nail polishes.

47. Wet’n’Wild

Wet’n’Wild is a very commonly available and inexpensive drugstore brand. Their products are hit or miss but they do have some gems: they have some great eyeshadows, especially their popular Walking on Eggshells palette which has dupes for MAC’s eyeshadows in Shroom, Cork, and Naked Lunch. Their popular MegaLast lipsticks are also worth checking out: great color selection (and some shades are MAC dupes) for only around 2$. Their Mega Eyes Creme Eyeliner is also a great find, but stay away from their waterproof liquid liner or eye makeup remover.

48. NYX (Owned by L’Oreal)

NYX remains cruelty-free despite their acquisition by L’Oreal in 2014. This is another good quality drugstore makeup brand, offering highly pigmented products in both natural and bold shades. Their lip products are particularly worth checking out, especially the Soft Matte Lip Creams and lip glosses. Their blushes and eyeshadows are also a good bang for your buck. Their Jumbo Eye Shadow Pencil in Milk is a big favorite, cheap, and versatile: you can use it as an eyeshadow primer, highlighter, and lid concealer. It’s a must-have if you want to make less-pigmented shadows pop!

More Drugstore Brands

There are a few other cruelty-free drugstore brands worth mentioning, such as (49) Jordana (owned by Milani), (50) Flower (Drew Barrymore’s line, exclusively available at Walmart), (51) Jane, and (52) Prestige (both available at Ulta).

Target also carries (53) Pixi, (54) Pacifica, and (55) Mineral Fusion. Pacifica is not only cruelty-free, but also 100% vegan and a greener beauty brand. Pixi offers higher quality makeup, and Mineral Fusion is certified by the Leaping Bunny.

Another very affordable cruelty-free brand is (56) Essence, which is available in many drugstores across North America and Europe. There’s also (57) Barry M for UK shoppers.

For Canadian cruelty-free shoppers (and some American locations), there’s also the UK-based makeup brand (58) GOSH that’s available at Shopper’s Drug Mart: mostly good quality and a great alternative to the Canadian brand Quo, which isn’t cruelty-free. (59) Marcelle and (60) Annabelle are also commonly available in drugstores and cruelty-free.




This is one of the top green makeup brands out there. They offer high-quality makeup that you’ll love if you’re into more natural looks, and everything is free of petrochemicals, artificial preservatives, GMOs, parabens, dyes, fragrance, sulphates, phtalates, glycols, and nano particles. Their brushes are also synthetic and cruelty-free! Check out their Narcissist Stick Foundation!

62. RMS beauty

Another established green makeup brand offering awesome, minimalist makeup!  Their range mainly consists of versatile paintpot-like items for face, cheeks, lips, and eyes. A popular option is their lip2cheek paintpot in Smile (below). RMS Beauty is a great brand for those into organic makeup and glowy skin!

63. ILIA


More reknown for their lipsticks and lip products, ILIA is a Leaping Bunny-certified natural and organic makeup company that also offers some staples such as their Mascara that’s available in several shades, and nifty multi-use sticks. Everything is high-quality, both in terms of ingredients and final products.

64. Kjaer Weis

Kjaer Weis is the crème de la crème of green makeup. This is a luxury brand that offers beautiful, sturdy, sleek packaging along with high-quality products. Their makeup is organic, eco-friendly, and sustainable, and their containers are refillable. If you  like luxurious makeup on the natural side, look into their foundations and cream blushes, especially Blossoming.

65. Vapour

Another great brand that’s both Leaping Bunny-certified and organic! Vapour Organic Beauty offers an attractive line of cruelty-free makeup, but they have a big skincare line as well. Their Atmospheric Soft Focus Foundation is great for mature skin.

66. Red Apple Lipstick

This 100% vegan company offers 42 shades of gluten-free lipstick — read my review here. All their makeup is non-toxic! Seriously, check out their lipstick collection.

67. Jane Iredale

This Leaping Bunny-certified company markets itself as “the skin care makeup”. Jane Iredale offers a very wide range of makeup made from nourishing ingredients free of harsh synthetics and parabens. They have a very wide range of makeup, mostly in natural shades and finishes but they also offer some shimmery or colorful items. Their pressed mineral foundation is available in 24 shades.

68. 100% Pure


This brand is mostly vegan except for the products that contain honey, and free from harmful synthetics such as parabens and fragrance. They also use fruit and vegetable dyes as their makeup pigments! For instances, their Blackberry Mascara uses blackberry as pigment and their Fruit Pigmented Blush uses cranberry pigment. Their foundations and face products are also high in antioxidants.

69. Sappho

Natural and organic makeup including a fantastic liquid foundation as well as fully synthetic and cruelty-free makeup brushes that are very good quality. Based in Canada.

70. Au Naturale

Au Naturale offers both mineral-based and cream-based makeup for natural makeup lovers. They also have a line of cruelty-free and 100% vegan brushes. Everything is made in the United States and 100% VEGAN.

More Natural Brands & Mineral Makeup

There are many mineral makeup brands out there; don’t hesitate to comment if you think a company should be added to this section. A popular one is (71) Alima Pure, but they’re on the pricier side. Another great option is (72) Everyday Minerals; especially check out their ultra-soft brushes as well. (73) Youngblood, and (74) Lily Lolo offer mineral makeup products in addition to a wide selection of pressed items, lipsticks, and creams.

A few more green beauty brands to look into are (75) Inika, (76) Antonym, (77) Bellapierre, and (78) Zuii Organic.


79. Makeup Geek

Popular especially for their good quality and MAC-like eyeshadows at very decent prices! They also offer a good selection of blushes as well as 100% vegan and cruelty-free brushes.

80. ColourPop

Affordable good-quality makeup. They currently offer lip products and eyeshadows, both in a huge color selection. Their eyeshadows are highly pigmented and available in several finishes.

81. Glossier

Glossier is all about fresh, easy, minimalistic makeup. They’re somewhat new on the market but their products have been getting a lot of buzz. Check out their whole makeup line if you’re into natural, dewy looks!

82. BH Cosmetics


BH Cosmetics offers a wide range of makeup at SUPER affordable prices! They have huge and inexpensive eyeshadow palettes, contour palettes, and more, and they’re Leaping Bunny certified.

83. Zoeva

Zoeva is a popular German makeup brand that also offers a huge selection of makeup brushes. They have an international presence as well. They offer some vegan products including their brushes, but not everything is vegan.

84. Natasha Denona

This brand has been gaining popularity for their luxurious, ultra-pigmented eyeshadows. They offer multiple eyeshadow palettes and the quality is fantastic although the price is a bit steep. They’re now available at Sephora.

85. Rituel de Fille

Rituel de Fille is “a new vision for beauty inspired by the magical side of natural ingredients, where pigment is elemental, ceremonial and powerful”. Beautiful and pigmented lipsticks, cream blushes, and eye makeup. Click here to take a look at my review!

86. Aromi

Mainly known for their highly-pigmented vegan lipsticks, Aromi also make over 25 vegan solid fragrances for both men and women, as well as a few liquid perfumes.

87. Sugarpill


Known for their bright, colorful, super-pigmented eyeshadows. Everything is made in the United States and they also have an adorable set of 100% vegan brushes and a huge selection of false lashes!

88. Gabriel Cosmetics

This brand is 100% vegan and Leaping Bunny-certified. They also own ZuZu Luxe. Both of these lines are natural and paraben-free.

89. MELT Cosmetics


Melt is a popular brand offering lipsticks in bold and unusual colors. They also have eyeshadow stacks that are greay quality, and many of their products are vegan (some contain Carmine).

90. Dose Of Colors

Dose of Colors offers beautiful liquid and creamy lipsticks as well as fake lashes, eyeshadows, and highlighters. They have a vegan section on their website.

91. Coloured Raine

Coloured Raine is “an edgy collection of bold eye shadows, nail polishes, lipsticks and glosses that break all barriers in the cosmetic world”.

92. Girlactik

Girlactik focuses on “color, shimmer, and glowing beautiful skin.” They offer everything from face products to body shimmer.

93. Cate McNabb

Another Leaping Bunny-certified company! All their makeup is paraben-free and made with ingredients that won’t clog pores. Natural, wearable products for eyes, lips, and face.

94. Cailyn Cosmetics

Leaping Bunny-certified company offering beautifully-crafted mineral makeup, cream products, and more, in sleek packaging. Their O! Wow foundation brush (similar to MAC’s, which is not cruelty-free) is 100% vegan.

95. Concrete Minerals

An independent company that makes cruelty-free and vegan makeup! They have beautiful loose pigments, and they offer free worldwide shipping.

96. Suva Beauty

They offer a big selection of pressed eyeshadows from shimmery and matte, as well as cream eyeshadows bases and liners. Beautiful bold colors as well as neutral shades, great for makeup artists.

97. Silk Naturals

Independent company offering a wide range of mineral-based makeup; several eyeshadow and lipstick MAC and Urban Decay dupes, including full Naked palettes. They also have a stick foudation available in several neutral, warm, and cool tones. All their products are inexpensie and good quality.

98. Fairy Girl


This is a new brand, and they offer a big collection of lipsticks in beautiful shades. They’re Leaping Bunny certified and they also use natural and organic ingredients.

99. AFK Cosmetics

AFK Cosmetics offers handmade makeup that’s 100% vegan and Leaping Bunny certified. They also have very affordable prices.

100. Pumpkin and Poppy

An indie brand committed to cruelty-free living and offering a variety of beautiful mineral and cream-based products!

101. Shiro

One of the most popular indie makeup brands, and 100% vegan. Known for their rich and ultra-pigmented eyeshadows in a multitude of colors, shades, and finishes.


List of Cruelty-Free Brands at Sephora
Complete List of Cruelty-Free Drugstore Brands

  • Nina Cataldo

    i just discovered your blog and i’m already in love! Thank you for posting so many helpful articles, especially this one which helps break down popular brands that we can trust. I just started working at Sephora so I’m still learning everything in the industry, and this article has made me much more knowledgeable!

    • Hi Nina! Congrats on the new job, that’s awesome! I’m happy to help and I wish you good luck with the job! 🙂

    • Jamie Torrence

      Hi suzi and thanks for putting this list together! You might have heard recently but if not, lime crime was recently busted for not being vegan/cruelty free as they claim. The owner, Doe Deere, has removed ingredients such as carmine from the website, but the ingredient is still printed on the packaging of products where red pigment occurs. I’M not trying to assassinate anyone’s character here as I’m a huge fan of lime crime, I feel very strongly that honesty shouldn’t be compromised just because veganism is perceived as a fashion trend. people are really counting on those labels being a hundred percent honest, consumers have the right to know where their money is going.

      • I posted about Lime Crime recently! Keep in mind, they were busted for not being vegan years ago (before 2012 I believe). Their stuff is vegan today (but I would not support this company in a million years!).

        • Jamie Torrence

          Really! I thought the vegan claim being busted was a recent thing. Its a shame how deep the rabbit hole of crazy goes, the products and packaging are so cute! Just SO much drama :/

          • Ruth Fernanda Ureña Cueto

            I know! I love so badly the packing, but I understand why many people don’t wanna buy it anymore. It’s about false publicity, they lied to the customers just using the “cruelty free” and “vegan” labels for marketing stategy and sell more products. Fine they are like the clamed, but unfortuneally people won’t believe it so easy. I mean, at least with Shiseido, L’Oreal, Estée Lauder, Elizabeth Arden, P&G, Uniliever and Clorox we know what’s happening and we have the power of changing the things not buying their products but supporting their brands which are cruelty free with the pros and cons. Kudos for the list Suzi.

          • Kylie Cosmetics is cruelty-free, but I’ll have to get back to you about the other brands.

          • Ruth Fernanda Ureña Cueto

            Check in Jefree Star’s website in FAQ section, and I have curiosity about Kylie Cosmetics….

  • Marcela

    I’m not able to find Nars, Becca, Illamasqua, ByTerry, nor Korres in The Leaping Bunny or Peta websites. Where were you able to find that these companies are cruelty-free?

    • I talk about this throughout my blog. From my list of cruelty-free brands page: “There are 3 types of cruelty-free brands in this list: those that are certified by the Leaping Bunny, those that have signed PETA’s pledge, and those that aren’t affiliated with any cruelty-free organization.(…) Since cruelty-free certification is done on a voluntary basis, not all cruelty-free companies are certified. If a company or brand has an official cruelty-free claim, and if they don’t test products nor ingredients on animals, don’t hire third parties to test on animals on their behalf, and don’t sell their products in China, it’s considered a cruelty-free company, and I make sure to include it on this list, as well as include proof and correspondence.”

  • Mellissa

    I don’t understand why The Body Shop isn’t listed. 100% vegetarian and always cruelty free all ingredients and products not tested on animals…

    • Animal Lover

      Body Shop is owned by a company that does test on animals.

      • k

        So is urban decay, and Nars, as well as many others on the list at the bottom.

      • KiBe

        Urban Decay is also owned by L’Oreal, doesn’t stop it being a massive omission if you are ok with that being on the list…

    • Billie Denise McGhee

      I think this post is meant to focus only on makeup brands.

  • Luísa

    I love it! Thank you so much for making this guide. I have just started to switch my products to cruelty-free brands and this was very helpful.

    • Really happy to hear this! Good luck making the switch!

  • Chanel

    Thank you!

  • Roshanna Cuthbertson

    Hey, I am from the north of England and I have been looking around to see if all my favourite brands are cruelty free (Rimmel, Maybelline, OPI, Nails Inc, Mac) and I can’t find any info anywhere for most of them. I checked PETA’s website and they didn’t have any of them. Also a shop I adore is called ‘Select’ and I can’t find out whether they are either. Really don’t want to keep giving my money to these companies if they are hurting animals in their production/testing process. Don’t suppose you know anything about the companies I’ve listed above?

    • Hi Roshanna. Let’s see! Rimmel, Maybelline, OPI, and MAC are not cruelty-free. MAC hasn’t been cruelty-free since 2012. I believe Nails Inc is cruelty-free though, but I’ve never heard about Select. I suggest dropping them a line if their contact info is available.

      • Roshanna Cuthbertson

        Thank you sweetpea! Will be avoiding them from now on xxx

      • Roshanna Cuthbertson

        Hey thanks ladies, finally wrapped my head around all the cruelty free stuff. Replaced my OPI polishes with some a little bit more friendly to our furry buddies! And now I have a new job I’ve been super careful.with who I’m buying from. Mac is a big no no, which was upsetting for me at first because I had a list of fancy stuff to buy when I started the new job and there were a few mac products there. Now I just stick with Make Up Revolution and a few other brands. Make up Rev is amazing quality and soooooooo affordable tonight I spent £21 in their sale, that includes postage and I got a 32 matte shadow palette, liquid concealer, contour kit, brow kit and a new eyeliner!?? i was under the impression going cruelty free was going to cost me a fortune but I’m actually saving a ton of money xx

        • Awesome, good luck with the transition! Don’t stop! 😀

    • Donna Mercer

      All marks and Spencer make up is cruelty free and basically all the above sell in China where it is compulsory to test on animals. Although animal testing has been banned for cosmetic use in Europe boots own products should be ok as I don’t think there’s a boots China

    • Zoe Mcfadyen

      rimmel maybeline & mac are not cruelty free

  • I always mention it in my posts when a cruelty-free brand is owned by a company that isn’t cruelty-free, but I don’t think it would be fair to scratch them off because of it!

  • Made in China ≠ retailing in China!

  • great article, thanks for putting this together. other brands are kevyn aucoin, ellis faas, charlotte tilbury, and aveda. I don’t know if they have the leaping bunny logo, but they are cruelty-free as far as my knowledge. I’ll be transitioning to using cruelty-free products soon as I’m finished with my makeup. First step is swapping my Maybelline mascara for Urban Decay. I’m considering saving the Maybelline wand to reuse – something for others to consider?

  • Valarie

    Hi. Thanks for the information. Re: Sonya K.’s brushes, I don’t see it as cruelty to an animal to clip or shave it’s fur. Otherwise, shaving sheep for their wool or shaving or trimming a long haired dog in the summer would be considered cruel. As far as Loreal, they profit off the sales of the companies they aquire. Some of those profits go to research and thus to cruel experimentation on animals.

    • Factory farms and the conditions and methods in which animal hair is obtained is what’s cruel. Sadly, it’s not as painless as giving the goats “a gentle haircut” like you would give your dog in the summer. Far from it.

  • Spookypurple

    Is Arbonne on your list?

    • Nope, Arbonne is fishy.

  • OS

    To anyone who really knows the information indepth. I am looking for a manufacturing company that is purely 100% vegan / vegetarian , cruelty-free, does not test on animals. All kinds of cosmetics, A-Z, beginning to the end, just everything, if its cosmetic. Any one could refer me to a good reliable manufacturing factory, prefer to do OEM (they do the production with my brand on it). I am in Asia, so I prefer the high-end at lowest possible cost. I am totally new to this, planning on own company, major, not minor. Even a multi list of several product from different company / country is accepted as long as it fits in the category of ‘cosmetic’ completely. Just each and everything. With FDA approved ofcourse. Thank you everyone. Just a beginner seeking for help. Hope all understands. Thank you.

    • Heather Houle

      Email me. I may be able to help you but I have a few questions for you to clarify what you are looking for. There is no need to blow up this thread. Email me at heatherhoule56@gmail.com. I will get back to you in the morning. Please explain who you are though as I only see OS on here for a name. 🙂 Thank you. I hope I can help you out.

      • OS

        I have emailed you the information. Sorry for late response. Was not online everyday.

        Thank you for understanding

  • Paula Meegan

    Does anyone know if the cosmetic brushes from IT Cosmetics are cruelty free?

    • Yep, they’re synthetic. 🙂

  • Aimee

    Please add the Body Shop to your list. They have great products, and are all cruelty free. http://www.thebodyshop.ca/en/index.aspx, (the bunny logo bottom left of page). According to Cruelty Cutter, Merle Norman is also cruelty free, but I cannot find that info on their website. Can you confirm?

    Thanks so much for this info!
    -Aimee J

  • myndie

    You forgot Boots No7 and Boots Botanics brands sold now in the US at targets as well as Walgreen’s online and Ulta beauty stores. Great products and great prices.

    • Yup! Quite a lot of people have the wrong idea about Boots as their other business – Boots Pharmaceuticals – have a presence in China. However, I’ve checked with both natives and ex pats who live in the China and can confirm that Boots have *no* retail presence in China (which I did read a quote from them somewhere saying that the animal testing laws there had decided them against opening stores there) and so their own brand products are still cruelty-free. =)

  • ThePetMom

    Thank you SO much for this list and all the work you put into it! 🙂

  • Reia Barber

    NYR Organic is a great cruelty-free Leaping Bunny certified direct sales company whose parent company is Neal’s Yard Remedies in England. Very ethical company and great products.

    • Thanks, I meant to add them!

  • Azra

    Another brand is Omorovicza!!! They’re a skin care brand but products like the Queen of Hungary facial mist and the thermal cleansing balm are awesome!

    • Jessica

      Unfortunately they announced two days ago that they’re now selling in China – SO sad!

  • Rachel Zamsky

    Lipstick Queen – my favorite lipsticks – are also CF. They are missing from your Luxury brand. Consider adding them!

  • Thank you so much! I was going to buy the Urban Decay Naked 3 palette for my giveaway but since they’re even affiliated with cruelty companies I will surely pass. I’m going to get the E.L.F multi palette =)

  • alexia

    thank you!!!!!!!!!This is very important.Stop animal testing.

  • Tonjia Vigeant

    What about Origins?

    • Sells in China, unfortunately not cruelty-free.

  • Lizbeth Torres

    Great blog! I’m in transition to CF makeup and this reviews have helped me a lot.

    • Awesome, thanks so much!

  • Tsavay

    Is this just make up or facial cleansers, body scrubs, lotions? I’d like that list?

  • Ripley Wolfwood

    Thanks for this! (PS, I think I read somewhere that Alba was also cruelty free…. I may have missed it, but I don’t remember seeing it on your lists! Thanks again!


    • It’s on the full list of cruelty-free brands! 🙂

      • Ripley Wolfwood

        Oh, cool, thanks!

  • Aveda is a little bit tricky. They don’t test on animals and aren’t sold in China, but they’re owned by Estee Lauder and their official animal testing policy is not to test on animals unless required by law. The thing is, they’re not sold in China which means they’re cruelty-free factually but not when looking at their policy.

    tl;dr they’re cruelty-free for the moment but if they start selling in China and this changes, I’ll give you guys an update!

  • Gretchen Kelly

    Hi! Did I overlook some? I didn’t see Younique cosmetics listed. They are cruelty free. Also do you have a list of hair care as well? Monat is made in the USA vegan, gluten free and cruelty free. Salon quality http://Www.fullhairtoday.com

  • Wake Up for Makeup

    Thank you so much for creating such a thorough and comprehensive list! Pinned!

    • Thanks so much for pinning! Neat blog and makeup skills!

  • i’ve just found your page and I really want to start becoming more aware of cruelty free makeup and which one’s aren’t and this has helped me a lot! Although, I have purchased many products from loreal paris etc. I am considering using them up and never purchasing from them again! thank you for this! Farihah | Cutie Pie Frizzy

    • Hell yeah, that’s great! 🙂

  • Kelly Anderson

    I did buy a few of the drug store brands and even though im not nessasarily impressed with the quality knowing they’re crulety free totally makes up for it. Thanks for the heads up on all these wonderful products!! 🙂

  • I include ALL cruelty-free companies, even when their parent company tests on animals! The Leaping Bunny, PETA, and every big cruelty-free blogger’s lists do exactly the same.

    Also, for every brand that’s owned by a parent company that tests, I mentioned it in their blurb. I don’t know why I’m being attacked, but I hope you feel better soon! 🙂

  • Hi Samantha! Unfortunately their products are being tested on animals in China, and they lost their cruelty-free status. 🙁

    • Samantha

      This is not true. From their VP of Marketing (they are actually a client):Caudalie does no animal testing and requires all its suppliers do the same.

      do not test our products on animals in china. It is indeed true that
      today, no cosmetics brand selling in China can obtain certificates from
      the Chinese authorities to ensure that no test is performed on animals.
      We are hopeful that things are changing rapidly in China since the
      European authorities are trying to put pressure on Chinese authorities
      to ensure that their regulations evolve and adopt
      alternative methods practiced in Europe for many years. Also, be aware
      that we continue to defend our “cosm’ ethic” and look for going deeper
      into our commitments. Thus, in 2012, Mathilde and Bertrand Thomas, the
      founders have decided to give 1% of Caudalie’s
      sales to environmental organizations for the protection of the planet
      and animals.

  • Hi, everyone! I have my own little list of CF and non-CF brands here:https://kgbuganan.wordpress.com/2015/08/01/fyi-substance-over-style-goes-cruelty-free/. It was last updated yesterday. Hope it helps!

  • Deborah Dixey

    Say what? “Bite Beauty is Leaping Bunny-certified but their parent company is not cruelty-free.” ? Like that makes it ok? How do you justify that?

  • Mer

    Awesome list! Do you have any similar guides on face/skincare for those of us just starting the transition? The lists of brands are so overwhelming when you’ve never heard of a lot of them, but I thought you broke this up really nicely (and I already love a lot of these brands – goodbye Benefit though!)

    • Thanks Mer! I’m taking this into consideration and I’ll work on something. 🙂

  • I love Lush! I they don’t offer many makeup options, but you’re totally right!

  • Thanks for all this awesome information! As a beauty junkie I can completely believe individuals invest $160 billion dollars. There are so many items out there it’s difficult to know who to believe in. It’s very essential to do your own analysis and find out what you like.

  • Mirabella Beauty is also cruelty free:) mirabellabeauty.com, love their foundations and cc creams!!

  • Arielle Horta

    Thank you for your research and providing everyone with this knowledge ♡ now to look into hair product and body products like deodorants , toothpaste, lotions etc..

    • Thanks for your kind words, Arielle. 🙂

  • Yesss, love that brand!

  • Made in China is totally okay, as long as they don’t sell their products in China.

  • Oooh, thanks for pointing that out! Charlotte Tilbury IS cruelty-free.

  • LC

    Thank you for helping us find cruelty free products. Is there a way to produce a list of cruelty free lines that are not owned by companies who test. I find it very confusing and would like to purchase from lines who have no affiliation to others who due weather in China or anywhere else. Thank you for your time!

    • Hi LC, thanks for your kind words. The only cruelty-free brands that are owned by a parent company that tests are marked as “Owned by X”. No brands on my lists sell in mainland China. If you find that a brand started selling in China, please let me know. 🙂

  • Anyela Salceanu

    Hello. I found this on Colourpop’s site :

    “You will be happy to know that all of our Lippie Liners and Lippie Stix are Vegan. Almost all of our Super Shock Shadows and Super Shock Cheeks are vegan. With the following exceptions:
    Tea Party – Super Shock Shadow
    Bae – Super Shock Shadow
    Mittens – Super Shock Shadow
    Tulle – Ultra Matte Lip
    Call me- Crème Gel Colour & Liner
    Best O – Crème Gel Colour & Liner
    No Shame – Crème Gel Colour & Liner
    DTLA – Crème Gel Colour & Liner”.

    I was sure about the fact that Colourpop is a cruelty free brand till now…

    • Mary

      cruelty free does not equal vegan. cruelty free means it’s not tested on animals, it can still contains animal products though. So colourpop is still cruelty free. Just don’t buy the non-vegan products?

  • Thanks, I’ll look into it and add them!

  • sophie

    Suzi absolutely love your blog its amazing! i also have my own blog that promotes cruelty free products, tips and advice etc 🙂 i would just like to ask what your opinon is on cruelty free companies that are owned by companys that do? 🙂 x

  • Jocari Peralta

    Your post has really helped me! Thank you so much! I am vegan, and I choose to not use any makeup tested on animals. I appreciate your list! I found some new brands, as well as some familiar ones I didn’t know were cruelty free.

    • Thanks Jocari, really glad it was helpful! 🙂

  • Niamh

    The Body Shop isn’t cruelty free- not happy you’re providing false information here. L’Oreal bought them, and L’Oreal are notorious for animal testing- also they sell in China.

    • Sara Serrao

      The Body Shop is Cruelty Free they were bought by Loreal but chose to remain Cruelty Free and dont sell in China, the same goes for Urban Decay and NYX

      • Ruth Fernanda Ureña Cueto

        Actually, NYX, The Body Shop, Carol’s Daughter and Urban Decay are the only cruelty free brands from L’Oreal company. Greetings.

        • Sara Serrao

          Yes, that’s what I was saying, they are cruelty free.

  • mademoisielle

    Hi, this is such an amazing list, very informative. I have the summary on my phone so I can look at it every time I’m buying makeup! A few brands you can add to your cruelty-free list:

    – Sleek (really good eyeshadow palettes as well as blush, highlighter and contour kits),
    – Makeup Revolution (very affordable makeup, they do good eyeshadow palettes, many are dupes of expensive ones such as Lorac Pro palette, UD Naked, Too Faced Chocolate bar etc),
    – Freedom Makeup: owned by the same company as MUR (very affordable and they have good eyebrow products in a wide range of colours, considered dupes for Anastasia Beverly Hills)
    – MUA (Makeup Academy) (very affordable, loads of £1 products)

    Hope that helps for people in the UK (as these are mainly UK based brands). Thanks so much for keeping this website up – so useful!

    • Thank you! I’ll make sure to look into those!

  • smartgirl06



    • Jenny

      Why are you yelling?

  • Hal

    What about Kat Von D?

  • Marygrace~

    Thanks for this wonderful list!
    What about Mary Kay Cosmetics?

    • You’re very welcome. 🙂 Not cruelty-free unfortunately.

  • Hiba

    Honestly this is an eye opening to me. I am starting to reconsider using the products I use as your website has educated me so much into letting me know which companies are cruelty free products. I will pay a visit to Sephora and as for the cruelty free cosmetics product and start using them from now on. Many thanks for providing us with this valuable information and for dedicating your time into making this world a better place. It’s very much appreciated and yes people will listen and changes will happen. God bless… <3

  • Sophie

    Hey! Benefit say on their website they don’t test on animals and l’oreal say on their website they no longer test on animals.

  • Wayne Goss’ brushes are made of animal hair but obtained through cruelty free process. What is your thought on that?

    I am trying to use as much of cruelty free makeup/ skin care as possible but honestly avoiding the long arm of l’oreal seems to be a pain in my drugstore. So I still use the child companies like The Body Shop.

    • It’s a matter of opinion, really. I do still have “cruelty-free animal hair” brushes in my collection (Hakuhodo and Sonia Kashuk) but I switched to vegan brushes years ago because deep down, I just can’t trust the claims.

      If I ever see footage of how “cruelty-free brushes” are made and it really is humane and it’s all just happy goats getting hair trims, I might change my mind.

      • I’ve said before — unless people are luring wild squirrels over and making sure they’re calm enough to be petted/brushed, then the squirrels go about their merry way, they’re NOT cruelty-free.

      • Suzi,
        You are quite right there. I have switched to synthetic brushes in my recent purchases. Although, I still have a couple of wayne goss/ IT cosmetic brushes. I am not planning to throw them out. Seems a greater waste to do that, doesn’t it?

        Thank you for getting back. Much appreciate it.

  • annette

    o m g thank you soo much for this! i’m changing my entire makeup drawer to cruelty free products and this is extremely helpful! thank you!!

  • Thanks so much for this – it’s so hard to find clear guides 🙂 Are Charlotte Tilbury cruelty free? I Read somewhere that they were xx

  • Hi Lily and thanks for your lovely words! I’m working on a list Korean brands that are cruelty-free, but unfortunately there aren’t that many cruelty-free Asian brands to begin with. This is because most well-known Asian brands choose to also sell in China, which required animal testing for foreign companies. I’ll do my best with the Korean brands post. 🙂

    • Lily

      Okay! Thanks! I can’t wait to see it!

  • Emma

    Io credo che anche Avon meriti di essere aggiunta ala lista, non testa su animali dal 1989 e promuove e finanzia ricerca alternativa.

    • Unfortunately they do test on animals where required by law and are sold in China. 🙁 Sorry I don’t speak Italian, just understand it a bit haha!

  • Juliette Egan

    Aveda is also cruelty free and natural, they’re owned by Estée Lauder but Aveda its self doesn’t test on animals and isn’t sold in China

    • Theresa

      Aveda is not cruelty free. I called them myself in regard to the legal loophole clause on their website. They cannot guarantee cruelty free because so many of their ingredients are obtained from other countries and there may be some steps/processes in other countries of which Aveda is unaware. Sorry to disappoint you.

  • Robin

    How can “It Cosmetics” possibly be cruelty free when the second ingredient in all their famous CC Creams (like “Your Skin But Better SPF 50” and “Bye Bye Foundation SPF 50”) is Snail Secretion??? Those poor snails. Not animal friendly. Not nice.

    • Hey Robin! It Cosmetics is unfortunately not vegan. 🙁

      • Robin

        Thanks. But why are ‘It Cosmetics’ on a “Cruelty Free Cosmetics” list when they KILL snails to make their products? They’re not cruelty free and don’t deserve to be on such a list.

  • Julz chidley

    Hi suzy! I noticed your missing a huge cruelty free brand that has been for nearly 50 years… nutrimetics. Also the body shop is no longer cruelty free due to its switch to the Chinese market??

    • Hey Julz! The Body Shop is still cruelty-free, but I moved it to the bottom with other brands owned by companies that test on animals.

    • Jem

      I think you’re a little mistaken-I even looked at the website right now.
      Mainland China requires animal testing on cosmetics by law, but this DOES NOT extend to Hong Kong, which is the only place that The Body Shop sells to. This is also true with LUSH, they only sell to HK because it isn’t required. So there are no actual stores or franchises available in Mainland China.

  • Kim O’Reilly

    Hi, please update this list! Benefit IS cruelty free, check out their website! Not only have they been cruelty free since 1989, but they advocate for alternative methods to animal testing as well!

    • Hey Kim! I’m afraid that Benefit still can’t be considered a cruelty-free company, as they finance animal testing by selling their products in China. 🙁

  • Esther Ison

    i have read that Loriel i now not testing on animals . So you may have to upgrade the list. I love body shop and they are brilliant . So body shop has taught them somethings .

    • Jem

      Funny story (that i learned in class)-The Body Shop USED to actually test on animals. They got busted because they tested the individual ingredients used in their products on animals, just not the finished product (yet labelled it CF).
      The UK laws got changed so that NO cosmetic testing is allowed anymore and I think it sort of forced TBS to stop, which is incredible and I hope everyone else follows suit.
      But I am super happy they are truly CF now. And I didn’t know that Loreal stopped testing too, thanks for mentioning it!

  • Catie Houghton

    Is there a reason that you ignored all of the questions about Younique? I tried to scroll back through to see why they weren’t on the list and I see that none of the previous questions about Younique were answered.

  • Hi Ava! This is exactly what I’m working on right now for the 2016 update, and you’ll see this change within a few days! Most brands will list all vegan products, and I specify which ones are vegan. Really excited to share the updated post!

  • Hey Ava! I just updated this post to include which bands are 100% vegan and which have vegan options. You should be seeing green boxes with the new info under most popular brands, and I’m still working on the drugstore brands ATM. Hope this helps. 🙂

  • Rachel Boese


    I’d love it if our company can be added to your list. All of our products are 100% vegan, cruelty free, gluten free and paraben free. http://www.belladonnascupboard.com

    Thanks so much for your time!

  • Hey Jem, thank you for the kind words! To answer your question, I think it really depends on the company’s marketing. Some companies choose to display their cruelty-free status because it’s a selling point for them, while others focus on something else. NARS for instance is more of a high-end brand and doesn’t try very to appeal to cruelty-free consumers (as opposed to a company like Tarte, who really markets itself as cruelty-free, and you can see the big difference in branding).

    To me, what’s important is the policy and not the branding. Packaging is more about branding, and this includes logos and statements on the packaging.

  • Hey Carolina, I totally get your perspective and it’s what makes the most sense. But right now the word “cruelty-free” is synonymous with “not tested on animals” according to the dictionary, and it’s not the same thing as “vegan”.

    • Susan Lynn

      I’m confused. Cruelty-free definitely means no animal ingredients OR animal testing. It has to be BOTH, not just one or the other. Not being tested on animals is not cruelty-free if it contains ingredients from animals.

  • They’re cruelty-free and have many vegan options!

  • Hi Ava, thank you for the info! Yes, the drugstore brands section will be updated to include vegan products as I go. 🙂

  • OMG this post is so freaking beautiful!! I will definitely be referencing it in the future fore sure on my blog!!

  • http://BaidenMitten.com Superexfoliator, never tested on animals, no microbeads, reusable for up to 100 ful face and body really deep exfoliations, has a cult following, REDUCES your use of skincare cosmetics by up to 95%.

  • Courtney

    Just wanted to share another company to add to your list. Arbonne is also a cruelty- free company (vegan certified) of make up and other everyday products (skincare, hair, bath & body, baby, men, nutrition).

  • Ellen Vegan-Ericksen

    They do claim the products are cruelty free and never ever tested on animals….will havee to call the company.

  • Gerry Chick

    Just because something hasn’t been tested on animals and / of is vegan doesn’t mean it’s cruelty free and to imply so is EXTREMELY misleading and disingenuous to others who are advocating against forms of cruelty which dont happen to fit in with these narrow definitions.

    • Hey Gerry, I don’t really get your point though. The convention for the term “cruelty-free” is “not tested on animals”. The term is in the dictionary.

  • Addi

    Jeffree Star Cosmetic’s are cruelty free as well (: http://jeffreestarcosmetics.com/

  • Brisa

    What about MORPHE? I know they have vegan brushes on their website but I’d like to know if they have any vegan makeup :]

  • LauaB

    Very late to the party, but I’ve discovered this list just now, and wanted to add Laura Mercier and also the British company Marks and Spencer as two more CF options.

  • Johanna

    Hi Suzi,
    I’m not sure if you know of this indie brand. I’m pretty sure they are CF and Vegan. But, you’d have to look into it. It’s called LunatiCK Cosmetic Labs, here is their link http://www.lunaticklabs.com

    • Ruth Fernanda Ureña Cueto

      I was to put the same thing! As I know Lunatick Cosmetic Labs has the CF and Vegan label and the have amazing products, also Jefree Star Cosmetics, John Russo and yes, The Balm is amazing!

  • Ruth Fernanda Ureña Cueto

    Sad but true. Unfortunally many companies will say that or use that for their marketing campaigns….

  • Terrell Coleman

    I know the this is Vegan cosmetics but another cruelty-free brand is “profusion” I’m not vegan but I’m interested in cruelty free product.

  • Lorac can’t guarantee being cruelty-free. I’ll make an updated post about their policy. As for Laura Geller, I wasn’t able to find anything out yet but I’ll keep trying and keep you guys posted!

  • noggin5

    You should definitely add Arbonne to your list! Vegan and cruelty free, and always will be!

  • Julie Luisa

    What about Mary Kay?

  • Lai Kuen Yew

    Great and informative post. Why is Tropic Skincare owned by Susan Ma and Lord Sugar omitted? Tropic is certified by Cruelty Free International and the Vegan society. More on the company’s beliefs and values are on the blog! http://bit.ly/1ZAHyd7

  • Brandy

    What about Yves Rocher?

    • They test on animals in China.

      • Brandy

        I wanted to know for sure so I wrote Yves Rocher and this is their response:

        We were very interested in your question concerning our position on using animals in testing beauty products and thank you for your enquiry. We hope we can enlighten and reassure you on this matter.
        Yves Rocher, Creator of Botanical Beauty, has been committed to protecting Nature and Sustainable Development for more than 50 years.
        The Yves Rocher Brand entered the fight against using animals in testing beauty products very early on. In 1989, Yves Rocher decided to be the first, in the beauty care industry, to stop testing its finished products on animals and use alternative methods.

        Committed to our promise, we also confirm that:
        – We do not test and never encourage tests on animals for our finished products or their ingredients.
        – Our internal charter concerning the ingredients in our products is very strict: we refuse any ingredients of animal origin (with the exception of honey and bee’s wax). For example, we refuse to use a pigment frequently found in eyeshadows called cochineal coming from an insect with the same name which produces carmine acid to protect it from its predators and is used as a scarlet dye.
        – Finally, we encourage the development of research programs on alternative methods of testing and incite others to use them. We are looking into new methods of in vitro tests to measure potential allergies to natural ingredients.

        Yves Rocher sells certain products in China and we can assure you that they have not been tested on animals and never will be.
        However, the Chinese authorities can decide, on their own, to test beauty products themselves before allowing them to be sold in their country.
        Rather than avoiding the problem, the Brand has chosen to use its presence locally, to maintain contact with the Chinese authorities concerned. Its objective is to make them aware of the problem of animal suffering and convince them of the reliability of alternative methods available on the market.

        As a pioneer in this approach, Yves Rocher has encouraged other important players in the economy to follow suit. In 1992, the S.P.A. (Society for the protection of animals) awarded us the gold medal for our action towards animals.
        Our commitment has also enabled us to work with One Voice, the French association of reference in the fight against animal suffering linked to the protection of the environment. The One Voice label which recognizes products that have not been tested on animals, has been given to all our organically certified products. This label is being applied to all our products and you can find the list of those that already have the label on the One Voice site: http://label.one-voice.fr/liste_produits/

        We hope this has answered all your questions and please don’t hesitate to contact us for more information.

        Products Advising Representative
        jocelyne.patenaude @yrnet.com
        Yves Rocher
        Les Experts de la Cosmétique Végétale
        2199 boul. Fernand-Lafontaine
        Longueuil, Qc, J4G 2V7

      • Brandy

        No, they are cruelty free.
        I wrote and asked them.
        They responded in detail, which I posted earlier.
        What happened to my post?

      • Brandy

        Why are my comments not getting posted?

  • Thank you Katie, you’re so sweet!!

  • Kasia
  • You can add Colour Prevails by Nonie Creme (mastermind behind Butter London) to the cruelty free list

    • I contacted them more than once and never heard back. :/

      • I contacted CP via Instagram and Nonie Creme herself responded that they’re cruelty free.

  • Brandy

    Yves Rocher is cruelty free. They do not test on animals.

    • But they sell their products in China.

  • Keira W

    This is a amazing post I’ve been trying to go cruelty free and this is really helping me !! Xxx


  • Hey Lauren- I actually removed brands that are owned by parent companies that test on animals during the 2016 update. If you look at the actual post (not the pin), all the companies are 100% cruelty-free. And none of the brands I mention are sold in China, but that goes without saying.

  • Baiden Mitten skin exfoliator is not only cruelty free but incredibly effective. Every other skincare product pales in comparison 🙂

  • Olga Malakauska

    You forgot to list Lavera – my most favorite brand 🙂

  • adivesable

    What a fantastic list!! thank you!! I’m also a HUGE fan of Lemongrass Spa products…you should check them out! The mineral foundation and lip glosses are wonderful 🙂

  • Carolina

    Jefree Star Cosmetics is also vegan and cruelty free!

  • Erietta

    How can a company be certified by the Leaping Bunny while using carmine in their products as Jane Iredale does? They do state this in their site…

  • Leahcim

    When did Loreal change their stance? Their website still says that they will make an exception when regulatory or safety conditions require it.

  • Thanks so much Kat. (:

  • Still no reply from Lipstick Queen, unfortunately.

  • Cozmetic Lab Mineral Makeup?

  • karen

    So I emailed them about their cruelty free policies/if they had a parent company, and I got a really confusing reply that didn’t at all address the possibility of a parent company. I may email them again in the future, but it seemed a little odd to me that the response was so off. They said they did not require animal testing “on a routine basis”, which, to me, sounds a little contradictory.

  • Kathy Castorina

    You can remove It Cosmetics off that list now they are owned by Loreal. Also mentioned in comments but not added to your list is Lipstick Queen. Great products that just don’t seem to get enough love.

  • MAS

    LOL Lime Crime isnt vegan or cruelty free. They just changed their labels once a cruelty free thing started to trend and they jumped on the bandwagon. Looks like someone didnt know how to use google properly and do their research. Lots of results come up on people who have spoken against the brand. Nice try but you FAILED

  • Champagne

    hello!!! you may add to the cruelty free list brads such as Glossier, Pixi Beauty and Milk Makeup, they’re awesome!!!!

  • Carmen

    Is Loreal cruelty free now? I thought I saw something on their website??

  • Barbra Oliemans

    Did you ever check out MAQPRO? Supposedly at least Cruelty free, not entirely sure about ‘Vegan’ though.

  • Hi Kaori! All brands mentioned are cruelty-free! It’s a simple omission if I didn’t add them to the other list. I added Catrice which was missing.

    • Kaori

      Thanks very much for your reply and for all the wonderful work Suzi!

  • Cheryl

    According to the company, Cover FX lip gloss is NOT vegan…

    • Ditto, BUT lip gloss isn’t listed on their site [nor on Sephora’s site] anymore. So they’ve either stopped making it completely, or are reformulating.

  • Duaa

    what is you full name

  • LexiMomo

    I recommended “Crazy Rumors: All Natural, Cruelty-Free, and Vegan Lip Balms and Lip Colors in Fun Flavors.” http://crazyrumors.com/ Their lip balms smell so good and are moisturizing. =)

  • Jessica MacLafferty

    So excited to go cruelty free!!!

  • Wow love this list! Thanks for putting it together – sharing it with my own blog readers!

  • Hi Sue! Joico tests on animals where required by law, and I’m not sure about the rest. I have plans to write a post about hair products and I’ll try to finally get around to it!

  • Lacie

    What about Younique products?

  • Thank you, I’ll try to redirect!

  • missletitia

    Acure – I’ve been using their hair products (and face and body) for a year and been happy. They’re CF and vegan, and have many products that are synthetic fragrance-free.

  • Cassiepeia

    I have read on Urban Decay website that they are cruelty free, is that correct?

  • Cassiepeia

    also, what about The Body Shop, Tanya Burr Cosmetics (http://ellenbourne.blogspot.com.es/2014/04/certified-cruelty-free-tanya-burrs-lips.html)
    Bourjois, Real techniques, Zoella beauty (https://twitter.com/zoella/status/636490799623049216) ?? xx

  • Alexia

    I don’t see a lot of Indie beauty brands included, but I found Athar’a Pure on the Leaping Bunny website and tried their eye cream from the Vegan Cuts beauty box and have never looked back!! All of their products are cruelty free and vegan and also their ingredients are so nice – everything is 100% natural. Find them on http://www.atharapure.com and please add them to your list! I love your blog and would like to see some of those small businesses that go the extra mile for their customers included here! 🙂

    • Thanks Alexia, I’m just not very familiar with indie brands but I’ll do my best to add some when I update this post for 2017. 🙂

      • Alexia

        Thanks Suzi!

  • AfterGlow Cosmetics

    Wow, what an impressive list of cruelty-free cosmetics. It’s always inspiring to see that more and more companies are actually taking a stand against those long used practices.

    I couldn’t help but notice we aren’t making the list. Please check out AfterGlow Cosmetics. We are certified organic, paraben free, gluten free, bismuth free and cruelty free. Some of your readers might benefit. Love your blog!

  • Krystal Megha

    I am sad about Urban Decay. Sad to see Too Faced will shortly be off this list ): What about Tarte?

  • BH is Leaping Bunny certified, which means they proved that them or their suppliers don’t test on animals. Where a product is manufactured is irrelevant to the cruelty-free status.

  • Eli Russell

    THANK YOU!!! I had no idea there existed a list of makeup brands that were both cruelty-free… AND GREEN?!?! What?! The time and effort you must have put in to this is so admirable. I feel like I’ve finally found my tribe! You’ve restored my faith that people can be both lovers of beauty and the art of makeup, as well as being ethically conscious and loving of the world we live in.

  • Kerry Pilbeam

    Thank you so much for supplying so much information. I’m UK based, and am currently looking into the brand Inika, which is an organic, vegan brand. (from their website: INIKA AUSTRALIA is a luxury natural cosmetics brand. World’s Best Natural, Organic and Mineral Cosmetics Line from INIKA AUSTRALIA). Have you read anything about this brand that would cause you concern? I haven’t found anything as yet, and am considering moving over to them and away from Liz Earle (who’s parent company since 2015 are Walgreens Boots Alliance, and whilst they say they do not test on animals themselves, some of their suppliers do, which for me now comprises the Liz Earle brand, also Boots Alliance were cited as UK tax avoiders in 2015). I find myself overwhelmed with the many companies and their lack of care for the environment, our animals, paying their fair taxes, for the sake of profit.

  • seri

    Why isn’t Morphe on any of these lists? I’m fairly certain they’re cruelty free, and they also have lots of high-quality vegan brushes and brush sets 🙂

  • Jordan

    Just so that you are aware, Too Faced has now been bought out by Estée Lauder, a parent company which is not cruelty free 🙁 so incredibly disappointed!

  • Lindsay

    I am quite surprised Lush Cosmetics is not on this list. I have always admired their practices and ADORE their products.

  • Monica Corado

    Love this detailed list! Too bad most of not all brands aren’t sold in my country..
    Also! I understand Milk Cosmetics are a cruelty-free brand? but I’m not sure.. If so it’d be nice for it to be included on the list if updated

  • Monica Corado

    Also any idea if Glossier is cruelty-free or not? they don’t have anything that proves so but still…
    It’d be nice if newish brands are or not!

  • I’m updating it right now for 2017. 🙂

    • EmiRey

      Oh okay, thanks you!

  • ingrid solis

    What about EX1 cosmetics? I don’t see them on the list and I believe they are vegan brand.

  • Celina Sabourin

    NARS is owned by a company that is NOT CRUELT FREE . Please update your information! ( Shisiedo)

    • Hi Celina. The pin includes brands owned by parent companies that test on animals (along with Nars there’s Tarte, UD, NYX, and a few more) but the actual post does not. However the next update is going to include brands with parent companies that test, but there’s going to be a disclaimer.

      • Celina Sabourin

        Thank you for your prompt reply and thank you for clarifying it is much appreciated! 🙂

  • They are! All the brands in the full list are cruelty-free. The makeup list doesn’t have ALL the makeup brands though.

    • Philippa Ancla Uden

      Okay that’s awesome, thank you 🙂 I just went and bought a load of stuff and I would have been sad xD Thank you so much:)

  • Natasha

    You should really add Sleek Makeup to the makeups! They’re cruelty free and Vegan!

  • puregamine

    Please try and review Honeybees Garden!

  • diya4502

    What about essence cosmetics,are they cruelty free?Btw I love your blog,it’s amazing and the fact that you are so dedicated to making the world a better place by giving names of cruelty free products makes me feel a while lot better knowing that an animal was saved and mashallah got t live

  • studio wendy

    Amazing effort into all this excellent info – I don’t know if I’ll ever get through it all but thank you! Just one note: GOSH remains a Denmark-based company, not UK. Based on the info here, I’ve only tried their “Illuminating Foundation” which is quite nice. However, I just checked again and couldn’t find anything on their website about being cruelty-free, and it’s an uneasy feeling to buy products from a company based in a country that has a thing for killing its zoo animals if there are too many… Perhaps you received a company statement about their cruelty-free policy that you could share? Thanks again!

  • Stephanie

    On sephora’s website, it lists Anastasia’s Beverly Hills brushes as made of Sable!? This is definitely not cruelty free however it is on everyone’s list as being cruelty free? Can someone explain?

  • Julie

    Hi suzi! Always love your blogs… couldyou please tell me if Trisha mcevoy test? Also I’ve just started with rosacea and I’m looking at a brand called balance me, are they cruelty free? Thank you for your wonderful updates x x

  • Odalis Vega

    I really love this!!! I couldn’t find information on Colorpop.. can you help? Thanks xoxo

  • EW

    SO MANY brands I want to try! I love how you included key items that brands are known for and their non CF parent companies.
    -long time follower

  • Natalie

    Arbonne is vegan and cruelty free but not on your list?

  • Agniezka Perez Martinez

    Hi Suzi!! First of all thank you so much for your effort of doing and updating this list that has helped me to know about cruelty free brands, make the change and to let know others about this and hopefully a change.
    Now, by any chance do you know if this brand Saranghae is cruelty free? I called their customer service and they told me to write an email and still haven’t had an answer.
    Please let me know if it is cruelty free and thank you again.

  • Did you ask them if they sell to mainland China locally, or test on animals where required by law? Please make sure! They still didn’t get back to me yet.

  • Megan Curtis

    Arbonne is also Vegan certified and cruelty free.

  • Sabrina Robinson Singer

    Estee Lauder IS NOT cruelty free. Might want to recheck your facts.

  • China

    Do you know if Strobe Cosmetics is Cruelty Free? They say they are and their ingredients are vegan but their not on the Peta list or Leaping bunny list.