Who said there aren’t many cruelty-free and vegan makeup brands?! I created this guide of over 75 brands to show you that it’s possible to find quality cruelty-free makeup for every budget — from high-end to drugstore!
I included my personal experience with these brands, but I also remained objective about my recommendations. If some products really suck, I made sure to tell you about it. If you’re a makeup beginner, I hope this guide will be helpful to you!
2016 UPDATE: This guide now includes ALL brands that are 100% cruelty-free and are NOT owned by a parent company that tests on animals. If you’re looking for vegan makeup brands, I’ve also updated the list to mention all the vegan options available from the most popular brands below.
I divided the guide into 4 sections: Mid-Range and High-End Brands, Drugstore Brands, Natural and Organic Makeup Brands, and Independent or Indie Makeup Brands that are quite popular, but mostly not available in stores.
Clicking the brands below will take you to their little section on this page.
- pur minerals
- lily lolo
- zuii organic
- makeup geek
- bh cosmetics
- rituel de fille
- gabriel cosmetics
- dose of colors
- coloured raine
- cate mcnabb
- cailyn cosmetics
- Sugar Venom
- christopher drummond
- silk naturals
- fairy girl
- afk cosmetics
- pumpkin and poppy
High-quality and luxurious makeup, beautiful packaging. Three of their face products are definitely cult favorites: their Ambient Lighing Powder (great for all skin types and tones), their Veil Mineral Primer, and their Immaculate Liquid Powder Foundation (both great for oily skin).
Their full range of brushes is 100% vegan and made from synthetic Taklon hair. Here’s a list of all the current vegan Hourglass products:
- Ambient Lighting Palette
- Immaculate Liquid Powder Foundation
- Veil Fluid Makeup Foundation
- Opaque Rouge Liquid Lipstick – All Shades
- Arch Brow Sculpting Pencil
- Mineral Veil Primer
- Nº 28 Primer Serum
- Nº 28 Lip Treatment Oil
Too Faced is great for those who prefer natural-looking makeup with a little edge. They offer mostly neutral colors, and their packaging is super cute!
Especially popular for their pressed powder products, namely their Chocolate Bar Eye Palette (neutral colors, smells like chocolate), Primed & Poreless Pressed Powder (good for oily skin), as well as several convenient eye and face palettes. Better Than Sex is one of the best cruelty-free mascaras I’ve come across.
Their Teddy Bear Brushes and Mr. Right brush are 100% synthetic and vegan-friendly. Other vegan-friendly options from Too Faced:
- Born This Way Foundation – All Shades ($)
- Cocoa Powder Foundation – All Shades
- Absolutely Flawless Concealer (Honey, Perfect Nude and Vanilla)
- Primed & Poreless Loose Powder
- Primed & Poreless Pressed Powder
- Chocolate Soleil Matte Bronzer (3 shades)
- Bronzed & Poreless
- Cocoa Contour Palette
- Endless Summer 16 Hour Long-Wear Bronzer
- Soul Mates (both shades)
- Sweethearts Perfect Flush Blush – All Shades
- Love Flush Blush (How Deep is Your Love, Your Love is King)
- Hangover Primer
- Primed & Poreless Pure Primer
- Primed & Poreless Face Primer
- Better Than Sex Mascara
- Perfect Eyes (Perfect Black, Perfect Brown, Perfect Purple, Perfect Storm, Perfect Peacock, Perfect Moss, Perfect Espresso)
- 3*Way Lash Lining Tool
- Instant Attitude Brow Bone Highlighting Pencil
- Melted Chocolate Liquified Lipstick – All Shades
- Melted Liquified Long Wear Lipstick – All Shades
- Melted Metal Liquified Metallic Lipstick – All Shades
- La Crème Color Drenched Lipstick (Except Lollipop and Mean Girls)
- Lip Injection Extreme
- Lip Injection Power Plumping Lip Gloss
- Lip Insurance Glossy
- Lip Insurance Lip Primer
- Tinted Beauty Balm – All Shades
- Borderline Anti-Feathering Lip Pencil
- Perfect Lips Lip Liner (Perfect Berry, Perfect Red, Perfect Spice, Perfect Nude)
Illamasqua is about self-expression through the art of makeup. They offer rich pigments and bold colors, but also many products suitable for natural looks. Most of their collection is solid in terms of quality.
A popular favorite is their Hollow Cream Pigment for contouring, especially for lighter skintones. They have a huge selection of nail polish and their formula is fantastic. Their powder blushes are also worth checking out.
Some of their products aren’t vegan-friendly as they contain Carmine. However, all their Nail Polish, Brushes and Fake Lashes are vegan. Their Freak Fragrance is also vegan. Here’s a list of all the current vegan products from Illamasqua:
- Skin Base Foundation
- Gleam Highlighter in Supernatural
- Gel Sculpt in Silhouette
- Gel Colour in Charm and Fluster
- Radiance Veil
- Hydra Veil
- Matte Veil
- Reflection Eyeshadow Palette
- Precision Gel Liner in Infinity
- Precision Ink Eyeliner (Abyss, Wisdom, Glister, Scribe, Wisdom, Alchemy)
- Vintage Metallix (Embellish, Bibelot, Courtier)
- Pure Pigment in Zeitgeist
- Brow Gel (Strike, Stare, Glimpse, Awe)
Anastasia specializes in brow products and makes some of the best ones on the market. These are available in multiple formats but also in soooo many shades per product. If you have eyebrows that are hard to fill out or match in color, Anastasia has you covered!
They’ve also recently came out with eyeshadows and a contour palette.
P.S. Dipbrow will change your brow game! It’s perfect if you want sleek, structures brows.
They offer some vegan products, but some of them contain beeswax. They couldn’t provide a list of vegan items or ingredients, so please contact me if you have any info.
This is a very versatile makeup line by tattoo artist Kat Von D. Their products are high-quality and fairly-priced, and they offer everything from neutrals and nudes to bold and colourful items.
They have an amazing selection of liquid lipsticks. Their Shade + Light contour palettes for both face and eyes are best-sellers and great products.
Kat Von D is working on reformulating ALL their makeup to be vegan. Right now, here’s a list of all their vegan products:
- Everlasting Liquid Lipstick – All Shades
- Studded Kiss Lipstick – All Shades
- Tattoo Brow
- Tattoo Liner
- Lightning Liner (Amadeus, Bach, Fyfe, Gould, Hex, Hyde, Jett, Juno, Ludwig)
- Ink Liner
- Metal Crush (Doce, Electric Warrior, Paranoid, Thrasher, Thunderstruck)
- Lock-It Concealer – All Shades
- Lock-It Liquid Foundation – All Shades
- Lock-It Powder Foundation – All Shades
- Lock-It Featherweight Primer
- Lock ‘N Load Setting Mist
- Unlock-It Makeup Remover Wipes
Becca is very well-known for their gorgeous highlighters. They offer high-quality makeup and a great selection of products. They specialize in base products; their highlighters, bronzers, foundations, primers, and blushes are beautiful!
They recently came up with color correctors as well, which have pretty good reviews. Check out their red or peach correctors for undereye circles. Their green corrector is great to cover up redness, and their lavender corrector is great for dull and sallow skintones.
Becca uses Carmine as a pigment in some products, but the following products are vegan-friendly.
- Aqua Luminous Perfecting Foundation – All Shades
- Perfect Skin Mineral Powder Foundation – All Shades
- Ultimate Coverage Complexion Crème – All Shades
- Shimmering Skin Perfector Pressed – Moonstone, Opal, Topaz, Champagne Gold, Pearl, Blushed Copper
- Lowlight Highlight Palette Pressed
- Shadow and Light Bronze Contour Perfector
- Bronzing Skin Perfector
- Mineral Blush – Sweet Pea, Wild Honey, Lantana, Nightingale
- Backlight Targeted Colour Corrector – All Shades
- Backlight Priming Filter
- Ever Matte Poreless Priming Perfector
- Eye Priming Perfector
- Lip Priming Perfector Ever Matte Shine Proof Foundation – All Shades
- Resurfacing Primer
This is a high-end brand from the UK, founded by makeup artist Charlotte Tilbury. Their products are high-quality, and the price point definitely reflects that. In the USA, their makeup can be found at Nordstrom, though Charlotte Tilbury is very popular in the UK.
- Magic Foundation
- Full Fat Lashes
- Brow Lift
- Mini Miracle Eye Wand
- Wonderglow Primer
- Take It All Off
- Goddess Skin Clay Mask
Josie Maran’s makeup and skincare is all about feeling luxurious without compromising ethics. They offer great products for natural looks, and their ingredients are also on the natural side.
One of their key ingredients is pure organic fair-trade argan oil, which is also present in their face, lip, and cheek products, even their Coconut Watercolor Cheek Gelee.
Here are all the current vegan products from Josie Maran. I also included their skincare, body, and hair products.
- Argan Beautiful Eyes In Beautiful Nudes
- Coconut Water Color Cheek Gelee
- Argan High Gloss Lip Quench
- Argan Illuminizer
- Magic Marker Argan Liquid Liner
- Argan Tinted Moisturizer
- Argan Matchmaker Powder Foundation in Fair/Light, Light/Medium, Medium/Dark
- Argan Matchmaker Serum Foundation in Fair/Light, Light/Medium, Medium/Dark
- Argan Oil
- Argan Bear Naked Wipes
- Argan Cleansing Bar in Mint Chocolate/Vanilla/Be Beautiful (lavender)/ Be True (Unscented)/ Be Loved
- (Jasmine)/ Be Strong (Ginger)
- Argan Cleansing Oil
- Argan Exfoliating Powder
- Whipped Argan Oil Body Butter in Apricot Vanilla and Sweet Citrus
- Argan Body Oil in Balance/Calm/Be Loved/Be Strong/Be Giving
- Argan Cleansing Oil for Body
- Bear Naked Nail Wipes in Grapefruit
- Argan Sugar Balm Body Scrub
- Argan Hot Oil Treatment
- Argan Bohemian Waves Hair Mist
- Argan Hair Serum
Offering foundations and concealers in a huge number of shades and undertones, and formulated for those with sensitive skin, acne, rosacea, or other skin conditions. Their Total Cover Cream Foundation is available in whooping 28 shades, and perfect if you’re looking for a true full coverage foundation. All Cover FX products are 100% vegan.
All Cover FX products are 100% vegan, but some brushes might contain natural animal hair.
Mostly known for their Lip Tars (pigmented liquid lipsticks in a tube format available in matte, metallic, and gloss finishes), but they also offer makeup for face and eyes, nail polishes, and brushes.
Everything from OCC including the brushes is 100% vegan.
Quality makeup with a retro feel and packaging, and a good alternative to Benefit (which isn’t cruelty-free). Top picks include their awesomely glowy highlighter Mary-Lou Manizer, their pigmented and long-wearing Instain blushes, their Bahama Mama bronzer, and their underrated Nude Tude palette.
Their brushes are vegan and synthetic, but I wasn’t impressed with the ones I’ve tried and wouldn’t recommend them. Here’s a list of The Balm’s current vegan items:
- Mary-Lou Manizer (Highlighter, Shadow & Primer)
- Sexy Mama (Anti Shine Translucent Powder)
- Bahama Mama (Bronzer)
- Read My Lips (Lip Glosses)
- Overshadows (Eyeshadow)
- What’s Your Type? (Mascaras)
- Schwing (Eyeliner)
- INSTAIN (blushes)
- balmShelter (tinted moisturizer)
- Put a Lid On It (eyeshadow primer)
- Stainiac (Lip & Cheek stain)
- Mr. Write Now – except Raj and Scott (Eyeliner)
Offering high-quality lip products that are also “healthy enough to eat”. Their lipsticks contain less synthetics and potentially harmful ingredients than other mainstream brands. Huge choice of lip products and shades, highly-pigmented. Bite Beauty is Leaping Bunny-certified!
Unfortunately Bite doesn’t have any lipsticks that are 100% vegan, as all their products either contain Beeswax, Carmine, or Lanolin. The following is their only vegan product right now, and I’ll make sure to update this list if there’s any change.
- Lush Lip Wipes
Leaping Bunny-certified pro-quality independent brand. Their best-selling Ultra Foundation provides medium to full coverage and doesn’t require a primer. It’s also available in “adjuster” shades such as pure white, deep brown, and red. Some of their brushes are made from natural animal hair.
Face Atelier is transitioning to a line that’s 100% vegan. In the meantime, please be aware of the following animal ingredients in products.
1. Their lipsticks contain lanolin.
2. Beeswax is still found in their Lip Glaze, Lip Putty, Lip RX, and Sculpt HD Mascara.
3. Carmine is found in the following products:
- Eye shadow – african violet, azure, ice burg, iced amethyst, purple haze, plum glaze, raspberry satin
- Shimmer – pink glaze
- Lip glaze – ice
- Pencil – tango, rubis
- Lipstick – berry sorbet, chilled cabernet, cool coral, crystal berry, pink cashmere, plum sorbet
IT Cosmetics was developed by Jamie Kern Lima (above) with the intention of providing more than just cover-up makeup. She wanted a product that also treats skin conditions such as rosacea, and acts as a problem to common skin problems. IT Cosmetics mostly focus on a flawless base (from foundation to concealer to contour products) and also offer skincare. You can buy IT Cosmetics from Ulta here.
IT Cosmetics isn’t a vegan brand, but they do offer a few vegan options. Note that their brushes are 100% synthetic and vegan. All their vegan products are:
- Eye Lift in a Tube
- My Sculpted Face
- Vitality Blush Stain
- Heavenly Luxe Brushes
Perfekt aims to simplify the beauty routines of our super busy lives! They’re a relatively new brand and can be found at Sephora. They offer many versatile and multi-use products, and everything is free from parabens, synthetic fragrance, and talc. They’re made in the USA.
Contact me if you have any info on Perfekt’s vegan products.
Nudestix is all about no-makeup makeup and easy, natural looks. Models and sisters Ally and Taylor (above) are the faces of the brand. They believe that each face is beautiful and unique, and doesn’t need to be covered up with a ton of makeup! Nudestix is available at Sephora.
Contact me if you have any info on Nudestix’s vegan products.
Blinc focuses solely on luxury eye products, specifically mascaras, brow products, and eyeliners. You can buy Blinc from Sephora, where they have fairly good reviews.
Contact me if you have any info on Blinc’s vegan products.
Cargo is a Canadian makeup brand that’s also available in the US at Kohl’s. Their focus is “simple, professional results that would be easy enough for all women to achieve”.
Contact me if you have any info on Cargo’s vegan products.
DuWop is an independent makeup company that stands out by offering some cool, nifty items such as their super-popular Lip Venom lip plumper, their Reverse Lip Liner (a product for lining the ouside of your lips, preventing your lipstick from bleeding and giving your lips a sharp line), and their awesome-looking and hydrating Icedteas Lip Treatments.
Contact me if you have any info on DuWop’s vegan products.
More Mid and High-End Brands
Eyeko can be found at Sephora and offers good quality makeup. Same goes for Edward Bess, although their products are made in China and the quality can be a little lacking for the price. Also note that Korres has a line of makeup, but Sephora currently only carries their skincare. Catrice can be found at Ulta.
For luxury cruelty-free makeup brands, check out (25) Chantecaille, (26) Ellis Faas, (27) By Terry, and (28) Rouge Bunny Rouge! All of these are cruelty-free and don’t retail in mainland China and offer top quality makeup and beautiful, luxurious packaging.
E.l.f. offers inexpensive products (typically around 1$ to 3$ per individual item) in sleek packaging that mimics higher-end brands. They’re a hit or miss brand and the prices mostly reflect the quality, meaning their makeup most often doesn’t measure up to high-end brands, but they do have some great products and very decent dupes. Their affordable prices make them a great brand for those on a budget, or just starting out with makeup. Note that NOT all of their brushes are cruelty-free, as some are made of natural animal hair.
This brand is a Walmart exclusive, and you can find it both in the United States and Canada. Their products are inexpensive and sometimes on the bold or shimmery side. One of their best-sellers is the Glamouflage concealer: a liquid concealer with a thick consistency that’s full-coverage and a good deal at only 6$! They also have some colored mascaras.
An overall solid and good quality drugstore brand that’s also certified cruelty-free by the Leaping Bunny. Check out their Baked Blushes (Luminoso in particular is a popular favorite), eyeshadows and eyeshadow primer, pencil and liquid eyeliners, as well as lip products; most of these are long-lasting and very pigmented. They have a great selection of both natural and bold colors, and some good makeup staples!
Physicians Formula specialize in “hypoallergenic” makeup that’s also mostly paraben-free. Some of their products do however contain ingredients such as talc or fragrance; always check the ingredients, which are easy to find on their website! Most of their mascaras are great if you have sensitive eyes, and they make a talc-free loose powder. Also noteworthy is their Eye Booster liquid eyeliner for ultra-black and precise lines.
Sonia Kashuk is exclusively available at Target and offers wearable, more natural makeup. This brand is best known for their high-quality yet affordable makeup brushes.
Please note however that some of them are made from natural animal hair which I don’t view as cruelty-free, even though the company claims that the brushes are obtained in humane ways — it’s up to you whether or not you trust this claim.
A great synthetic brush I would recommend is their Synthetic Flat Top Multipurpose Brush.
Wet’n’Wild is a very commonly available and inexpensive drugstore brand. Their products are hit or miss but they do have some gems: they have some great eyeshadows, especially their popular Walking on Eggshells palette which has dupes for MAC’s eyeshadows in Shroom, Cork, and Naked Lunch. Their popular MegaLast lipsticks are also worth checking out: great color selection (and some shades are MAC dupes) for only around 2$. Their Mega Eyes Creme Eyeliner is also a great find, but stay away from their waterproof liquid liner or eye makeup remover.
More Drugstore Brands
There are a few other cruelty-free drugstore brands worth mentioning, such as (35) Jordana (owned by Milani), (36) Flower (Drew Barrymore’s line, exclusively available at Walmart), (37) Jane, and (38) Prestige (both available at Ulta).
Target also carries (39) Pixi, (40) Pacifica, and (41) Mineral Fusion. Pacifica is not only cruelty-free, but also 100% vegan and a greener beauty brand. Pixi offers higher quality makeup, and Mineral Fusion is certified by the Leaping Bunny.
Another very affordable cruelty-free brand is (42) Essence, which is available in many drugstores across North America and Europe.
For Canadian cruelty-free shoppers (and some American locations), there’s also the UK-based makeup brand (43) GOSH that’s available at Shopper’s Drug Mart: mostly good quality and a great alternative to the Canadian brand Quo, which isn’t cruelty-free. (44) Marcelle and (45) Annabelle are also commonly available in drugstores and cruelty-free.
This is one of the top green makeup brands out there. They offer high-quality makeup that you’ll love if you’re into more natural looks, and everything is free of petrochemicals, artificial preservatives, GMOs, parabens, dyes, fragrance, sulphates, phtalates, glycols, and nano particles. Their brushes are also synthetic and cruelty-free! Check out their Narcissist Stick Foundation!
Another established green makeup brand offering awesome, minimalist makeup! Their range mainly consists of versatile paintpot-like items for face, cheeks, lips, and eyes. A popular option is their lip2cheek paintpot in Smile (below). RMS Beauty is a great brand for those into organic makeup and glowy skin!
More reknown for their lipsticks and lip products, ILIA is a Leaping Bunny-certified natural and organic makeup company that also offers some staples such as their Mascara that’s available in several shades, and nifty multi-use sticks. Everything is high-quality, both in terms of ingredients and final products.
Kjaer Weis is the crème de la crème of green makeup. This is a luxury brand that offers beautiful, sturdy, sleek packaging along with high-quality products. Their makeup is organic, eco-friendly, and sustainable, and their containers are refillable. If you like luxurious makeup on the natural side, look into their foundations and cream blushes, especially Blossoming.
Another great brand that’s both Leaping Bunny-certified and organic! Vapour Organic Beauty offers an attractive line of cruelty-free makeup, from their full-coverage Atmospheric Soft Focus Foundation to their 5-Free Nail Lacquers and Elixir Plumping Lip Gloss. One great thing about this company is that they have a large selection of foundation shades, and the lightest shade matches even the palest skintones.
This Leaping Bunny-certified company markets itself as “the skin care makeup”. Jane Iredale offers a very wide range of makeup made from nourishing ingredients free of harsh synthetics and parabens. They have a very wide range of makeup, mostly in natural shades and finishes but they also offer some shimmery or colorful items. Their pressed mineral foundation is available in 24 shades.
This brand is mostly vegan except for the products that contain honey, and free from harmful synthetics such as parabens and fragrance. They also use fruit and vegetable dyes as their makeup pigments! For instances, their Blackberry Mascara uses blackberry as pigment and their Lip & Cheek Tint uses cranberry pigment. Their foundations and face products are also high in antioxidants.
Natural and organic makeup including a fantastic liquid foundation as well as fully synthetic and cruelty-free makeup brushes that are very good quality. Based in Canada.
Au Naturale offers both mineral-based and cream-based makeup for natural makeup lovers. They also have a line of cruelty-free and 100% vegan brushes. Everything is made in the United States.
More Natural Brands & Mineral Makeup
There are many mineral makeup brands out there; don’t hesitate to comment if you think a company should be added to this section. A popular one is Alima Pure, that’s a little more on the luxurious side. Another great option is Everyday Minerals; especially check out their ultra-soft brushes as well. Pur Minerals, Youngblood, and Lily Lolo offer mineral makeup products in addition to a wide selection of pressed items, lipsticks, and creams.
Popular especially for their good quality and MAC-like eyeshadows at very decent prices! They also offer a good selection of blushes as well as 100% vegan and cruelty-free brushes.
Known for their bright, colorful, super-pigmented eyeshadows. Everything is made in the United States and they also have an adorable set of 100% vegan brushes and a huge selection of false lashes!
Affordable good-quality makeup. They currently offer lip products and eyeshadows, both in a huge color selection. Their eyeshadows are highly pigmented and available in several finishes.
BH Cosmetics offers a wide range of makeup at SUPER affordable prices! They have huge and inexpensive eyeshadow palettes, contour palettes, and more, and they’re Leaping Bunny certified.
Zoeva is a popular German makeup brand that also offers a huge selection of makeup brushes. They have an international presence as well. They offer some vegan products including their brushes, but not everything is vegan.
Rituel de Fille is “a new vision for beauty inspired by the magical side of natural ingredients, where pigment is elemental, ceremonial and powerful”. Beautiful and pigmented lipsticks, cream blushes, and eye makeup. Click here to take a look at my review!
Mainly known for their highly-pigmented vegan lipsticks, Aromi also make over 25 vegan solid fragrances for both men and women, as well as a few liquid perfumes.
This brand is 100% vegan and Leaping Bunny-certified. They also own ZuZu Luxe. Both of these lines are natural and paraben-free.
Melt is a popular brand offering lipsticks in bold and unusual colors. They also have eyeshadow stacks that are greay quality, and many of their products are vegan (some contain Carmine).
Dose of Colors offers beautiful liquid and creamy lipsticks as well as fake lashes, eyeshadows, and highlighters. They have a vegan section on their website.
Coloured Raine is “an edgy collection of bold eye shadows, nail polishes, lipsticks and glosses that break all barriers in the cosmetic world”.
Girlactik focuses on “color, shimmer, and glowing beautiful skin.” They offer everything from face products to body shimmer.
Another Leaping Bunny-certified company! All their makeup is paraben-free and made with ingredients that won’t clog pores. Natural, wearable products for eyes, lips, and face.
Leaping Bunny-certified company offering beautifully-crafted mineral makeup, cream products, and more, in sleek packaging. Their O! Wow foundation brush (similar to MAC’s, which is not cruelty-free) is 100% vegan.
Australian company offering 100% natural and vegan lipsticks, lip glosses, and lip balms. Very animal-friendly, and part of the profits will go to charity. They ship worldwide!
High-quality makeup and ingredients, many of which are organic. Their face products in particular are worth the splurge, especially their Veludo Velvet Powder Foundaton. Their complete line of brushes is 100% vegan.
Independent company offering a wide range of mineral-based makeup; several eyeshadow and lipstick MAC and Urban Decay dupes, including full Naked palettes. They also have a stick foudation available in several neutral, warm, and cool tones. All their products are inexpensie and good quality.
This is a new brand, and they offer a big collection of lipsticks in beautiful shades. They’re Leaping Bunny certified and they also use natural and organic ingredients.
AFK Cosmetics offers handmade makeup that’s 100% vegan and Leaping Bunny certified. They also have very affordable prices.
Independent brand committed to cruelty-free living and offering a variety of beautiful mineral and cream-based products. Their Aphrodite Inner Glow Powder is a dupe of the Hourglass Mineral Veil is Diffused Heat. If you’re looking for a matte black lipstick, check out Vampira!
One of the most popular indie makeup brands, and 100% vegan. Known for their rich and ultra-pigmented eyeshadows in a multitude of colors, shades, and finishes.