Hello everyone! Here’s my cruelty-free update for the month. Several brands were newly added to the list of cruelty-free brands today. As always, the brands added to the list claimed that they:

  • Don’t test finished products or ingredients on animals.
  • Don’t have suppliers who test on animals.
  • Don’t allow any third parties to test on animals on their behalf.
  • Don’t sell cosmetics in physical stores in mainland China.
  • Don’t test on animals where required by law.

For the full animal testing policies and questions answered by each brand, please scroll to the end of this post. If you have any suggestions for brands to add to the cruelty-free list, leave us a comment on this post!

New Brands

Here’s the complete list of the brands that were added:

Leaping Bunny Brands

I was happy to see that Jouer acquired Leaping Bunny certification recently! I had reached out to Jouer multiple times about their animal testing policy in the past and had never heard back from them. I’m glad to see that the brand takes their cruelty-free status seriously despite that, and I added them to the list. Wunderbrow is another Leaping Bunny certified brand that was recently added.

A few brands didn’t recommit to the Leaping Bunny for 2017, and some of those brands were on the cruelty-free list. This includes Wet n Wild, Paul Mitchell, and Everyday Minerals. We reached out to these brands and none of their cruelty-free statuses changed. They answered all our questions and hit the checkmarks for all the claims listed at the beginning of this post.

Brand Policies + Correspondence

Here’s the correspondence for each of the brands added.

Wander beauty

1. Does your company test on animals, either for finished products or ingredients? No
2. Do your suppliers test on animals? No
3. Does your company hire or allow third parties to test on animals on your behalf? No
4. Do you test on animals wherever the authorities require it by law? No
5. Are your products sold in stores in mainland China? No

Best,
The Wander Beauty Client Experience Team

Vernon Francois

No, we do not test any of our finished products or ingredients on animals and neither do our suppliers. We don’t hire or allow third parties to test on animals on our behalf; don’t trade where authorities require testing on animals by law; and don’t sell our products in stores in mainland China.

The Ordinary

1. Does your company test on animals, either for finished products or ingredients? No
2. Do your suppliers test on animals? No
3. Does your company hire or allow third parties to test on animals on your behalf? No
4. Do you test on animals wherever the authorities require it by law? No
5. Are your products sold in stores in mainland China? No

We are very proud of the fact we do not test on animals : ) if there is any other information I can give you, please do let me know. I would be more than happy to help!

Benecos

1. Does your company test on animals, either for finished products or ingredients? the brand benecos hereby confirm, that we do not execute any animal testing for cosmetic finished products, neither for their prototypes, nor their ingredients and we do not commission other parties. We have never conducted animal testing. Our cosmetic products are exclusively manufactured in the EU in accordance with Regulation (EC) No. 1223/2009. Animal testing does not comply with our philosophy and we are strictly against it.
2. Do your suppliers test on animals? no
3. Does your company hire or allow third parties to test on animals on your behalf? no
4. Do you test on animals wherever the authorities require it by law? no
5. Are your products sold in stores in mainland China? We have no official distribution into countries where a registration including animal testing of our products would be necessary. We also do not give out any information or data that would be necessary for such a registration. Without those documents no registration and therefore, no animal testing is possible. However, we cannot control to which countries our products will be sold on by our customers and partners.

Ouai

Thanks for reaching out! As a cruelty-free brand, OUAI does not incorporate animal testing into our development phase or at the production level. We do not provide authorization to any third parties to perform animal testing on our products. In addition, OUAI does not retail within any country that requires animal testing.

Evolvh

Thank you so much for reaching out and for your interest in EVOLVh! See my responses below in blue (the short answer is NO). Not only are our products cruelty free, they are vegan, except for two products. Our SuperFinish Polishing Balm and UltraRepair Masque contain hydrolyzed silk.

1. Does your company test on animals, either for finished products or ingredients? NO
2. Do your suppliers test on animals? NO
3. Does your company hire or allow third parties to test on animals on your behalf? NO
4. Do you test on animals wherever the authorities require it by law? N/A
5. Are your products sold in stores in mainland China? NO

Ursa Major

Thanks for reaching out. All of our products are cruelty-free and there is absolutely zero animal testing involved with the production and testing of our products.

We do not, nor do we not work with anyone (supplier, third party, company, parent company, etc) that tests on animals. To further reiterate that (and answer question 3) we do not work with or allow any of our third party partners to test on animals. We do not test on animals where the authorities require it by law because we do not sell in those markets – our products are not sold in China.

May Lindstrom

Thank you so much for the note and reaching out, it is wonderful to hear from you. We applaud your attention to this incredibly vital matter and are happy to share our policies with you. Transparency is of highest priority to us.

Our ingredients are not tested on animals, nor are our finished products. We do not sell in any countries that require animal testing. We do not have a parent company – these recipes, and every element of this collection, is May’s own dream and blood, sweat and tears. There is no outside factory or lab, or even distribution center.

Just a few years ago, May was a one-woman operation, blending and filling every bottle fresh, entirely by herself out of a bedroom in her house. Today, we have a dedicated (but still quite intimate) team, and continue to work from the same principles of ingredients integrity and consciousness for our planet and its creatures, as well as the wellbeing and care of our MLS family.

Our entire collection is vegan, with the exception of The Honey Mud, which contains raw honey. We source this gorgeous healer from a local apiary who follows sustainable practices, honoring the health of their bees.

Note that even our treatment brush is vegan, with the bristles made from high quality, Taklon fibers. The handle is sustainable wood and the ferrule is recycled aluminum.

We do our best to integrate conscious and loving choices into every element of our business, and welcome the opportunity for further growth and dialogue.

Please do let me know if there is anything more I can share. We believe fully in transparency, and are always here and happy to help.

Our ingredients come primarily from small farms throughout the world and are largely food ingredients. You can see the complete INCI at our website. These are not tested on animals.

Josh Rosebrook

We state on our website we do not test or condone testing on animals.
We are not testing on animals and none of our supply chain tests our ingredients, herbs and oils, on animals either. Also, we do not sell anywhere that requires animal testing like China.

We appreciate your interest in our products. Please do not hesitate to contact us with questions or concerns.

Thanks for the interest. No, we do not test on animals and we do not condone it. No, none of our ingredients are tested on animals and we don’t sell in China.

We donate the animal right groups and causes as well.

KYPRIS Beauty

Thank you for your interest in KYPRIS!

To simply answer all your questions, no. We believe that Beauty can only be created from beauty itself. To us this means respecting the Earth, the souls that care for the land, the people who carefully collect these botanical treasures, and how each of these elements combines so you most benefit from and pleasure in your ecstatic self care rituals. We believe in wild-crafted, organic, local, clinically proven, co-op grown, sustainably procured, from small farms, synthetic fragrance free, synthesized with green chemistry, from women owned farms, no petroleum anything, 100% natural and nature-derived and last but not least cruelty free and vegan. KYPRIS is certified sustainable, ECOCERT, Non-GMO, RSPO Certified, Members of Rainforest Alliance, Fair Trade, 1% for the Planet and Certified Therapeutic Grade.

We can’t wait for you to love every last drop! Please let us know if we can answer any further questions.

The Beauty Chef

Thank you for contacting The Beauty Chef.

Yes, of course. I would be more than happy to assist you with your queries.
Please find our answers to your questions below:

Does your company test on animals, either for finished products or ingredients?
No, we do not test in animals in any capacity.

Do your suppliers test on animals?
No, our suppliers do not test on animals.

Does your company hire or allow third parties to test on animals on your behalf?
No, our company does not hire or allow third parties to test on animals in our behalf.

Do you test on animals wherever the authorities require it by law?
No, we do not test on animals in any capacity.

Are your products sold in stores in mainland China?
No, our products are not sold in mainland China.

Vintner’s Daughter

It’s great to hear from you! Vintner’s Daughter is completely cruelty free. Our product is vegan and is not tested on animals. We do not hire any third parties to test on animals on our behalf. We currently do not have and stores in China that carry our product due because they do require animal testing to sell any cosmetic items and we do not allow animal testing. Please let us know if we can help with anything else.

Yes, none of our ingredient suppliers conduct animal testing. We are completely cruelty free from start to finish in the creation of our product.

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17 Comments on "Updates To The List Of Cruelty-Free Brands: Ouai, Jouer, The Ordinary, and More!"

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Stephanie
Guest

So glad to hear about The Ordinary! I’d heard rumours they were going to sell in mainland China, so I was hesitant to purchase from them now that I’ve gone cruelty-free. I assume this means all of Deciem’s (The Ordinary’s parent company) brands are CF?

Thanks for all the work you do! This site has been a great resource on my CF journey!

Melodie
Guest

Yeah new potential goodies to play with!! 😉 I’m already addicted to the Apricot shampoo from Benecos, it’s awesome, i’ve been using for over a year on and off, my hair love that shampoo! Thanks Suzi for that hard work once again, you’re the best!! xo
Melodie
http://www.happymelodie.com

Laura
Guest

So glad to see many more beauty brands are going cruelty free 🙂

Jaineesha
Guest

Love seeing more brands being added to the list. I recently spoke to an artist at inglot who was adamant they don’t test on animals. When asking a customer service representative the same questions above the answers were no and they also produced a certificate (GMP) which stated they don’t test on animals. Having a look around social media (Instagram mainly) inglot South Africa page have many posts stating they are cruelty free… am I missing something here?

Kristy
Guest

Do you / we know if any of these have parent companies that test?

Deb
Guest

Thank you so much for this list and so the work you do! I was wondering if you have had any correspondence with Not Your Mother’s/ DeMert brands. Their packaging and website says they don’t test on animals, but they don’t have a PETA or leaping bunny logo, and I don’t see them on your list. Do you know anything about them? Thanks again!!

Viviana
Guest

Do you know if Kokie is cruelty free?

Breanna
Guest

Could you check out Danessa Myricks Beauty? The website says it follows EU cosmetics regulations (1223/2009), but just want to be sure. Thanks!

Irene
Guest

Hello! Do you have any idea if Skeyndor is completely cruelty free?
It’s a company based in Spain and has stores in Hong Kong but they have different animal testing laws than mainland China, from what i gather. I’m just not sure if Skeyndor products can be found outside of Hong Kong. They do say on their website that they do not test on animals, but i can’t seem to be sure of anything at this point.
I’d really like to know if they are cruelty-free.

Jess
Guest

The Ordinary announced on Facebook Estee Lauder bought a large portion of the company(49%). They claim they are keeping things the way they are, but the comments skewered the change. I canceled my order.

valeria
Guest

Hi! one quick question do you know if Sigma Beauty is Cruelty Free???

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