Updates to my cruelty-free list!

Hello! It’s finally time for another update and cruelty-free news post!

Let’s start with the not-so-good news first. As I mentionned on my Twitter, Omorovicza launched in 2 stores in China last november — one in Shanghai and one in Beijing. As animal testing is required by law in mainland China, I had to remove Omoroicza from my list of cruelty-free brands.

The brand stated on their blog:

Omorovicza is thrilled to have launched in two 10/10 Apothecary Stores in China. The stores are located in Shanghai and Beijing and stock a range of high quality, classic and innovative brands from around the world.

This is Omorovicza’s first foray into the Chinese market.

Omorovicza in China

In better news, if you’re a fan of the makeup brand Colourpop, you might be happy to know that they’ve acquired their PETA certification. I’ve also added Kylie Cosmetics to my list of cruelty-free brands. Keep in mind that they’re still completely sold out at the moment!


The brand Perfekt (which can be found at Sephora) gained PETA certification as well.


The newly-launched makeup and skincare brand Glossier is 100% cruelty-free. They don’t test on animals, and nor do their suppliers. You can find their animal testing policy below in the correspondence.

If you’re a Costco fan, I also have good news for you. You might have noticed that Kirkland Signature products use the claim “not tested on animals” on their personal care products. The company also made the following statement: “None of our suppliers test any of the ingredients  for any Kirkland Signature products on animals.” Costco doesn’t do business in China.

Speaking of store brands, I’ve also added Trader Joe’s and Whole Foods (365) to my list of cruelty-free brands, both PETA-certified and 100% cruelty-free.

As you may already know, I’ve also added some Kendo-owned brands that are cruelty-free. These brands are:

I’ve also added the following cruelty-free brands, which are Leaping Bunny certified:

For makeup brands, I added:

Kryolan and Mehron are popular Special FX and makeup artistry brands, both 100% cruelty-free and found on PETA’s list. Melt and Coloured Raine have been pretty popular recently. I already mentioned Dose Of Colors above, as they’re Leaping Bunny certified.

Inika is a natural makeup brand that’s also 100% vegan and certified by Choose Cruelty-Free. Same goes for Zuii Organic, although they’re not fully vegan. Axiology is fully vegan and assured me that none of their suppliers test on animals.

Other brands I added are:

Finalyly, here’s some of the correspondence from companies:


Hi Suzi,

Thanks for contacting us!

We do not test on animals. We also only work with labs that do not test on animals. We are US based and by law do not test on animals.

Have any questions or concerns? Visit our FAQ or reply to this email.

Alfonso —

Melt loves you <3


Hey Suzi,
Thanks for getting in touch! We do not test on animals and we do not sell to the Chinese market. You can read more about it on our Help & FAQ page.
We would love to bring Glossier to everyone everywhere, but unfortunately we cannot at this time. We are working very hard to make this possible and we will keep you posted. Be sure to check out our ITG post to learn about why Glossier doesn’t ship internationally yet.
Please let me know if I can help you with anything else.

Hi Suzi,
I can answer all of your questions about animal testing!
Our ingredient suppliers do not test on animals.
Let me know if you have any other questions!


Dear Suzi,
Thank you very much for your email and your interest in our products.
We are happy to inform you that we have never tested neither the products, nor the raw materials on animals.
The ingredients used and the resulting textures are only subjected to toxicological and safety tests, according to the latest cosmetic product safety regulation. These tests are not performed on animals, instead, modern alternative methods are used.
Furthermore, you can see the exact composition of the ingredients in our products on each tab of the item page.
We also do not currently have any distributors in China.
Please feel free to contact us with additional questions or concerns.
Kind regards,

Ardency Inn

Hello Suzi,
Thank you for reaching out. We are 100% cruelty free, which means that no product or ingredient is tested on animals.
We do not sell in China at the moment.
Thank you.

Dakota —

That’s it for this update! As always, let me know if you have any questions.

  • Anon

    I’m sorry but your emails say nothing about their true cruelty free stance. They have a lot of holes and unanswered certification questions. I feel like you are doing something terrible by having a list that is innacurate because it harms more than helps. You should leave the work for actual certifications and just do product reviews at this point. Just my opinion.

    • Hey Anon! Certifications aren’t always accurate from what I’ve found, unfortunately, although I wish it was that easy!

      The e-mails address the finished products, suppliers, and China where applicable. I also do extra research that isn’t shown, and there’s often back-and-forth to get ALL the info. The point of showing the correspondence is precisely that you can make up your own mind about a company’s policy! If certifications are important to you, then by all means, you’re free not to consider uncertified companies cruelty-free.

  • I know that Generic Value Products (which is also exclusive to Ulta) couldn’t guarantee being cruelty-free. I don’t know about the brand you mentioned but I’ll look into it though!

  • In case they’re still not in stock, they do have some cruelty-free dupes from Colourpop! 🙂

  • If they’re not back in stock soon, check out the Colourpop dupes! I’ve heard the formula is slightly different but the colors are super similar. 🙂

  • Hi Sam, did you ask to see the letter? It sounds shady to me. It’s specifically because products are made outside of China that they have to be tested on animals in order to be sold within China. If a company sells cosmetics in China, they most definitely have to be tested on animals — at least that’s what the law states. I’ll e-mail Leaping Bunny and ask what’s up. 🙂

    • Samantha Payne

      Hi Suzi, thanks so much for the swift response. I’ve sent their head office a really detailed follow up email. Awaiting a response. Will keep you posted. I have a picture of the first letter sent but it’s very vague (and I agree sounds shady) but not sure how to share on here. Thanks so much!

  • Hey Katrina! Yep, you’re spot on. 🙂

  • Hey Mary, thank you! I’ve never heard of Naked Cosmetics before but couldn’t find anything about them either. They’re not certified and I was on hold forever on their live chat with no response. I’ll do my best to look into them, but you could try e-mail them as well. 🙂

  • Sarah

    do you know if the target up and up brand are cruelty free?

  • Seana

    Thank you so much for replaying to my email! It’s hard to sort out all the crap these companies tell you and it’s awesome to have back up when you can’t sort it out yourself!
    I’ve heard that it’s mandatory to test spf on animals does anyone know if that’s true?

  • Ruth Fernanda Ureña Cueto

    In Etsy are many products that are handmade, vegan and cruelty free, they deserve an special, but are some many stuff in Etsy.

  • Great list but I just wanted to mention that I read (I believe it was on the actual Kylie Cosmetics website) that every color of Kylie’s lip kits are vegan except the shade Candy K. I know you’re sharing cruelty free but I just wanted to put that out there!!!

    Much Love!
    -Stephanie Eva

    • Ooh, thank you Stephanie! If you have any information about any vegan products, feel free to share because it’s very useful. 🙂

      • Sure!! I actually went back to the Kylie Cosmetics site to see where I could find it but it seems that they have recently taken down their ingredients list and the link to their FAQ is not currently working. Sorry I couldn’t be more help 😉 !! Thanks for the work you do to spread all this helpful information!!!

  • I’m going to be doing a review some time in the coming weeks. If you haven’t already purchased Kylie’s Lip Kits, it’s my opinion that it is totally not worth the extra money. Not a bad product but Suzi is right, check Colourpop! The ingredients are the same (minus a few filler ingredients in CP’s formula and the scent of the lip kit lipstick)!!

    Much Love!
    -Stephanie Eva

  • MelissaM

    I highly recommend checking out Paula’s Choice. I’m not familiar w/ the specific products you’re looking to replace but PC has many options for any skin type, has top notch ingredients/ formulations for very reasonable prices (& often there are promos/ discounts on top of that), & if something doesn’t work out for you they have a great return/ exchange policy. I’m 37 & truly have never been happier w/ my skin. I do sometimes use a other items w/ fabulous ingredients/ formulations – Drunk Elephant for instance – but day in & day out Paula’s Choice is my HG & if that line was all I could use I would be entirely fine w/ that!! I especially love their AHA & BHAs (aka chemical exfoliants), their toners (Skin Recovery = heaven for drier skin), & their SPF moisturizers. They do also offer samples, so definitely give them a look! Good luck & hope the info helps!

  • Diamond

    Please add lime crime to your cruelty free product

  • E-commerce is exempt from animal testing laws in China!

  • Irin

    Does anyone know if DM drug stores test on animals?

  • Brisa Esquivel

    I recently bought pow wow from colour pop and it is not cruelty free. It contains animal by products. Kylie Cosmetics eyeshadow also contain animal by products. Although they are not tested on animals they are not cruelty free.

  • I think they only sell to Hong Kong, but I just contacted them to make sure.

  • Amanda

    They are made by the same Laboratory as color pop. also some colorpop employees came forward and said they were asked to carry see-through bags and not bring their phones to work for the duration of time that Kylies lip kits are being made.The formulas of both been tested the only difference is not the ingredients but the amount of each ingredient.allowing them to legally say they are different formulas.