Safe & Chic

I was recently introduced to Safe & Chic, an online store that offers natural and non-toxic cosmetics. They stock everything from makeup to skin and body care, and ensure that none of their brands test on animals. Right now, you can enjoy 10% off your order with the code CRUELTYFREE. This is my little haul from Safe & Chic!

Let me give you some background on this company. Safe & Chic was born shortly after Angela, the owner, decided to explore green beauty alternatives because of health issues in her family. Angela’s background being in the beauty industry, she already had an extensive knowledge when it comes to fragrance and cosmetics. She decided to put her industry knowledge and research of non-toxic beauty products to good use by curating products for Safe & Chic!


They currently offer over 50 popular non-toxic brands, which are chosen not only based on their safety, but also because of their proven results. Having worked in the beauty industry for over 20 years, it was important to Angela to choose products that are effective just as they are safe.

Here’s only a selection of the brands they carry:

  • ​Coola
  • ecobrow
  • FitGlow Beauty
  • Graydon
  • Indie Lee
  • Innersense
  • Josh Rosebrook
  • Kjaer Weis
  • Kypris
  • Lily Lolo
  • NU Evolution
  • Nuvalash
  • Osmia Organics
  • Vapour Beauty
  • W3ll People

I picked up the W3ll People Expressionist Mascara, an Ecobrow brow gel, and a liquid foundation by a brand that’s totally new to me, NU Evolution. I’ll do a mini-review of all the products I’ve tried, starting with the foundation.


The NU Evolution Complete Coverage Foundation ($47) grabbed my curiosity because it claims to be a full-coverage foundation, and it’s also natural. The other natural foundations I’ve tried only provided light to medium coverage, so I had to try this one!

I have to say I was quite impressed with this foundation. First of all, it does provide the full coverage it promises. The finish is matte and velvetty, but it doesn’t feel or look cakey. It also feels light on the skin. It’s a water-based foundation but it contains some oils. When set, it lasts all day. I believe this foundation would work with all skin types, as it agrees with my combination skin.

If you’re looking for a non-toxic foundation that provides full coverage, absolutely look into this one! I swatched all their shades for those who are interested. Right now, they offer 8 shades.


The shade I picked is 100. I can get away with it, but I would have gone with 106 if I know it would be lighter than 100! It looks like they added extra shades and didn’t fit them in properly.


I also picked up the Ecobrow Defining Wax ($26) in the shade Sharon. It’s a brand new shade suggested for “dark blonde” or “light and medium ash brown hair”. Let me tell you this: I have the hardest time finding eyebrow products that are ashy enough for me. Browns always look too warm and give my brows an annoying reddish tint. First world problem, much? I know, I know.

Shade-wise, Sharon is ashy enough for those of us with truly ashy brows. It’s a medium shade and slightly lighter than my own eyebrows, but it’s perfect as an everyday brow filler that won’t make my brows look overdone. It stays on all day, and the brush is really useful for application as it’s double-ended: angle brush on one end, spoolie on the other.

Bottom Line

Safe & Chic stocks some great green beauty brands, and I’m happy with my haul!

If you still haven’t checked out Safe & Chic, definitely give them a glance! If you decide to place an order, enter the code CRUELTYFREE for 10% off your entire order. They offer free samples with every order and free US shipping over $50!

This is a sponsored post.

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6 Comments on "Safe & Chic: A New Destination For Green Beauty"

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Becky Teague

When it comes to cosmetics, I really only like to splurge on High end eye shadow or blush. I just go through foundation a bit too quickly to pay that much! I’ve always struggled with foundation finding the right color and the right amount of coverage. I always take a look at the foundations you recommend but they are always the higher end. Do you have any recommendations for a good cruelty free foundation in the $25 and under range?

Suzi Scheler

Hey Becky- I totally get splurging on products that last! I’m kind of a foundation junkie though so I can’t help myself, BUT! I’ll work on a post with affordable cruelty-free products for you. Please stay tuned and I’ll figure something out!

Becky Teague

Follow up- NYX invincible is a foundation that has really grown on me, and is only $6, if anyone is looking for a low budget item. However, I know you recently made the switch to fully cruelty free items, and NYX is owned by Loreal. So i would still love to hear if you find any good foundations from a brand not owned by a company that tests!

Suzi Scheler

Thanks Becky! That’s great, I’ll definitely include it in the post for those who don’t mind! Hopefully I’ll discover more options too.

Suzi Scheler

So I’m not the only one! 😀

Kiss & Make-up

Nice selection of brands indeed!