Ulta Cruelty-Free Guide: Brands That Do And Don’t Test On Animals

ulta-cruelty-free-brands

I’m happy to share my guide to cruelty-free beauty at Ulta! Ulta has an overwhelming choice of brands and products, so it’s not an easy experience for a cruelty-free shopper. But what’s great about this retailer is that they offer products for every budget, which is why I really wanted to do some research.

Here’s the pin first if you want to save the full list:

I split everything into categories: Makeup, Skincare, Hair Care, Bath & Body, Nails, and Fragrance. For each category, I’ll give you a list of cruelty-free brands, brands that test on animals, brands with unclear policies, and brands that didn’t share their policies.

At the begging of the post, I gathered ALL the cruelty-free brands in one list. At the end of the post, I did the same with the brands that test on animals.

All Cruelty-Free Brands At Ulta
  • AG Hair
  • Anastasia Beverly Hills
  • Andalou Naturals
  • Ardell
  • bareMinerals*
  • BECCA*
  • Burt’s Bees*
  • Butter London
  • Buxom*
  • Cargo
  • Carol’s Daughter*
  • Catrice
  • China Glaze
  • Derma E
  • Dermadoctor
  • Dermalogica*
  • Drybar
  • Essence
  • First Aid Beauty
  • Hask
  • IT Cosmetics*
  • It’s A 10
  • Japonesque
  • John Masters Organics
  • Juicy Beauty
  • Julep
  • Le Couvent Des Minimes
  • Kenra
  • Mario Badescu
  • Michael Todd
  • Murad*
  • NYX*
  • Nip + Fab
  • Nubian Heritage
  • Olivella
  • Orly
  • PUR Cosmetics
  • Pacifica
  • Perfekt
  • Perricone MD
  • Physician’s Formula
  • Pravana
  • Pureology*
  • Rodial
  • Seche
  • SheaMoisture
  • Tarte*
  • The Body Shop*
  • Too Faced*
  • Urban decay*
  • Whish
  • Yes To
  • Zoya

*Brands marked with an asterisk are cruelty-free, but their parent company still tests on animals. For more information on the exact parent companies that own each brand, keep reading.


Makeup Brands

makeup-ulta

Ulta offers more cruelty-free makeup brands than non-cruelty-free ones. This makes it super easy to not only find cruelty-free brands, but also score amazing products at every budget. Here’s the full list, followed by brands that test on animals and brands with undetermined policies.

Cruelty-Free Makeup At Ulta

Makeup Tested On Animals At Ulta

  • Almay
  • Amazing Cosmetics
  • Benefit
  • Clinique
  • Covergirl
  • L’Oreal
  • Lancome
  • Maybelline
  • Revlon
  • Rimmel
  • Smashbox
  • Stila
  • Tony Moly

Companies With Unclear Policies

  • Honest Beauty • No mention of ingredients, suppliers, and third parties
  • LORAC • Can’t guarantee suppliers don’t test on animals
  • Makeup Revolution • No mention of suppliers or required by law testing

Companies That Didn’t Reply

  • Fiona Stiles
  • Kardashian Beauty
  • Laura Geller
  • Lipstick Queen
  • Mally Beauty
  • ULTA Brand

Skincare Brands

ulta

When it comes to the skincare section, you have to be more careful if you want to support cruelty-free brands. Even though there are still lots of options, most brands test on animals, especially because they sell in China. Here’s the breakdown:

Cruelty-Free Skincare At Ulta

Skincare Tested On Animals At Ulta

  • Aveeno
  • Bio Oil
  • Bliss
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clinique
  • Dr. Brandt
  • Elizabeth Arden
  • Exuviance
  • Garnier
  • La Roche Posay
  • Neutrogena
  • Nuxe
  • Olay
  • Peter Thomas Roth
  • Simple
  • Strivectin
  • Vichy

Companies With Unclear Policies

  • Boots • Not enough information given
  • Cetaphil • Not enough information given
  • Foreo • Unclear if they sell cosmetics in China or just beauty tools, unresponsive
  • Philosophy • Not sold in China but tests where required by law as per Coty’s policy
  • St Tropez • No mention of suppliers or required by law testing

Companies That Didn’t Reply

  • Anthony
  • Formula 10.0.6

Hair Care Brands

hair-ulta

The list is starting to become scarce, but there’s something for everyone’s hair needs, from salon brands to budget ones. Watch out for the many haircare brands that are tested on animals.

Cruelty-Free Hair Brands At Ulta

Hair Products Tested On Animals At Ulta

  • John Frieda
  • Joico
  • Matrix
  • Nexxus
  • Nioxin
  • OGX
  • Phyto
  • Redken
  • Sebastian
  • Tigi
  • Tresseme
  • Wella

Companies With Unclear Policies

  • Alterna • No mention of suppliers
  • Living Proof • No mention of suppliers
  • Not Your Mother’s • Not enough info, but they’re applying for Leaping Bunny certification

Companies That Didn’t Reply

  • Abba
  • Batiste
  • Fairy Tales
  • Sexy Hair

Bath & Body Brands

nubian-heritage-abyssinian-oil-chia-seed

A teeny, tiny selection of cruelty-free bath and products is available at Ulta!

Cruelty-Free Bath & Body Brands At Ulta

Bath & Body Products Tested On Animals At Ulta

  • Jergens
  • Mederma
  • Nivea

Companies With Unclear Policies

  • Soap & Glory • Claims not to test but doesn’t address specifics

Companies That Didn’t Reply

  • AHAVA
  • Cake Beauty
  • Dionis
  • Fake Bake
  • Hempz
  • Maui Babe
  • Tree Hut
  • Vita Liberata

Nail Polish Brands

nails-ulta

There’e cruelty-free nail polish for every budget.

Cruelty-Free Nail Polish At Ulta

Nail Polish Tested On Animals At Ulta

  • Essie
  • Lancome
  • Maybelline
  • Nicole by OPI
  • OPI
  • Revlon
  • Sally Hansen

Companies That Didn’t Reply

  • Morgan taylor
  • CND
  • Dermelect
  • 2B Colours

Fragrance Brands

pacifica-cruelty-free

For perfume, I’ll make it easy: The only cruelty-free fragrance brand at Ulta is Pacifica. Their entire collection is 100% vegan and they have a huge collection of great scents.

Edit: I was told the brand Le Couvent Des Minimes also offers perfume!

The fragrance brands that aren’t cruelty-free will be listed as part of the full list of companies that test on animals at Ulta, at the bottom.


Ulta Brands Tested On Animals
  • Almay
  • Amazing Cosmetics
  • Aveeno
  • Benefit
  • Bio Oil
  • Bliss
  • Burberry
  • Bvlgari
  • Calvin Klein
  • Chloe
  • Clarins
  • Clarisonic
  • Clean & Clear
  • Clean
  • Clinique
  • Clinique
  • Covergirl
  • DKNY
  • Dior
  • Dolce & Gabbana
  • Donna Karan
  • Dr. Brandt
  • Elizabeth Arden
  • Escada
  • Essie
  • Estee Lauder
  • Exuviance
  • Garnier
  • Givenchy
  • Gucci
  • Guerlain
  • Hugo Boss
  • Issey Miyake
  • Jergens
  • Jimmy Choo
  • John Frieda
  • Joico
  • Juicy Couture
  • Kate Spade
  • L’Oreal
  • La Roche Posay
  • Lancome
  • Lancome
  • Marc Jacobs Fragrance
  • Matrix
  • Maybelline
  • Maybelline
  • Mederma
  • Michael Kors
  • Neutrogena
  • Nexxus
  • Nicole by OPI
  • Nioxin
  • Nivea
  • Nuxe
  • OGX
  • OPI
  • Olay
  • Paco Rabanne
  • Peter Thomas Roth
  • Phyto
  • Prada
  • Ralph Lauren
  • Redken
  • Revlon
  • Revlon
  • Rimmel
  • Sally Hansen
  • Sebastian
  • Simple
  • Smashbox
  • Stila
  • Strivectin
  • Tigi
  • Tony Moly
  • Tresseme
  • Vera Wang
  • Versace
  • Vichy
  • Vince Camuto
  • Wella
  • Yves Saint Laurent

Don’t forget to pin this list for later!

Please leave me your thoughts in the comments, and don’t hesitate to bring up any brands I might have overlooked.

Do you shop at Ulta? What are your favorite cruelty-free brands available there?

  • Ky

    I thought Sally Hansen was cruelty free. :( Darn it.

  • http://www.tulleandcombatboots.com G.

    Thank you so much for this list, this is super helpful!
    Also, I thought Laura Geller was cruelty free? I’ve seen them listed as CF elsewhere.

    • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

      They might be, I just wasn’t able to hear from them and they’re not LB certified.

  • http://panyav.tumblr.com/ PanyaV

    Going by the brands listed on Ulta’s website, and there are lots missing from your list here. There are also some that are confusing — e.g. Le Couvent des Minimes is on your no-test list, but they sell fragrance at Ulta and you say Pacifica is the only non-testing fragrance brand.

    • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

      Didn’t know that brand sold fragrance but I’ll add them now. I did my best to reach out to the most popular brands, but obviously if a brand isn’t on this list I’m not aware of the status at the moment. Which brands do you think should be added?

      • Miss V.

        Personally, I’d like to know about Ulta’s own brand. I have several Ulta body sprays and have been bouncing around trying to find out if they’re cruelty-free. Thought for sure this would be the article where I’d get the answer, but no. LOL So, pretty please?

        • Kat Murphy

          I’ve seen on multiple Q&A’s of specific Ulta brand products where an Ulta rep responds and says they are cruelty free. Yay!

  • Annick Prévost

    What about Lumene? They’re sold at Ulta and have a BB cream I was thinking about getting. Thanks for this list btw! :-)

    • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

      I’ll look into it!

      • Teehetki

        Finnish blogger Sanni in Karkkipäivä has visited in Lumene and she has been told that at least they don’t sell in China. I also think that their products are mostly made here in Finland, but I’m not sure if all the ingredients are Finnish origin…

  • emmy.js

    Hello :)

    With regards to the Batiste dry shampoo, this is not tested on animals as the new packaging now states this on the back in the UK. So it is great news as i love their product!

    • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

      Thanks, I’ve heard other sources state this as well. I’m still hesitant to add Batiste as they’re owned by Church & Dwight, and they’re not on PETA or the LB. Plus I’ve never heard back from them.

  • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

    Hey Caitlin,

    Here’s their CS reply:

    ” We do not support animal testing in any stage of our product development, including the ingredients that go in them, and we do not provide authorization to any third parties to perform animal testing on our products. PÜR is PETA authorized and our products carry the PETA cruelty-free logo. ”

    No distributors in China.

  • http://www.strawberrymousesmailbox.blogspot.de/ strawberrymouse germany

    What a perfect timing: I’m spending my holidays in the USA and I already checked: there are Ulta branches…so yay…

    Batiste has a cruelty free bunny here in Germany, too.

    • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

      Interesting, thanks!

  • http://starcrossedbookblog.com/ Jen

    Fabulous post, Suzi! Thank you SO much! I’ll definitely be referencing this a lot in the future! ♥

    • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

      Awesome, thanks Jen! 💕

  • http://www.kissandmakeupsbeautyblog.com/ Kiss & Make-up

    So helpful! And also a bit saddening because looking at this I use quite a few brands that still test on animals. Fack…

  • K.B.

    Why isn’t Paul Mitchell on the list as a cruelty-free brand?

  • eluna

    I just bought a couple NYX products and after taking a closer look at the packaging I saw that it’s made in China and has no mention of not testing on animals. Is it still cruelty free?

  • Caroline Rohwedder

    I didn’t see Paul Mitchell listed, it is only sold in Ulta stores and not online but I believe it is cruelty free?

    • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

      They’re cruelty-free!

  • Cecilia Ocampo

    Hi,
    THANKS for the list! Are these brands’ ingredients also NOT tested on animals?

  • Shila Carroll

    What about C. Booth?

  • squinn

    Thanks for compiling this list. How about the company EOS?

    • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

      They’re sold in China so they’re not cruelty-free unfortunately.

  • KML

    Both Paul Mitchel and Goldwell are CF

  • eneums

    Paul Mitchell should really be added. They were one of the first major companies to take a stand against animal testing and they abandoned a major campaign to sell in China (took a huge financial loss) after they were unable to lobby for China to make an animal testing exception.

    • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

      Thank you, I didn’t realize Paul Mitchell was at Ulta! I just added them.

  • Nicole Tingler

    Do you have information about No7? They are sold in Ulta. And if Formula 10.0.06 have replied?

  • Ihateyou

    Ulta doesn’t carry Cargo.

  • Melissa Shadle Powell

    NYX is cruelty free and owned by Loreal who tests on animals. Does that truly make NYX cruelty free?
    Wet N’ Wild is cruelty free. Can you find out about ELF?

    • Xochitl Duarte

      That’s up to your own discretion. By definition it is but it’s your decision. ELF is 100% cruelty free

  • Sarah

    Both Smashbox and Amazing Cosmetics are cruelty free!

    • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

      Unfortunately Amazing Cosmetics is sold in China, and Smashbox tests on animals where required by law (although they no longer sell in China).

  • Xochitl Duarte

    Why is Pravana on this list but not on the main list? I saw them on an article you posted so I bought a shampoo but now I am confused b/c they aren’t on the main list?

  • DVL

    Some info on Vita Liberata (see the last question, it looks like they do not sell to China because ofthe testing laws) http://www.irishtimes.com/business/companies/ey-entrepreneur-of-the-year-international-finalist-alyson-hogg-vita-liberata-1.2256036

  • Nicky Tilley Manulik

    Courtney from Phyrra.net heard back from Fiona Stiles and they are C.F.
    http://phyrra.net/2016/03/fiona-stiles-is-cruelty-free.html

  • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

    Hi Mandy, I just updated this list! There’s also IT Cosmetics that was recently acquired by L’Oreal.

  • http://www.crueltyfreekitty.com/ Suzi | Cruelty-Free Kitty

    They’re on PETA’s list, it’s my bad. I mistakenly put them on the wrong list and I removed them.

    • Monica RJ

      Thank you!