ELF is cruelty-free. They do not test on animals. They also confirmed that they do not sell their products in China.

Even though the company is listed on PETA’s cruelty-free brands list, I contacted them by e-mail. Here’s the correspondance:


I know you have PETA certification, and I have a few questions. Are your products tested on animals at any point during the production? Do you buy ingredients from suppliers that might test on animals? Are your products sold in China, not including Hong Kong?

Thank you in advance,

They initially gave me this generic response:

Thank you for your support and interest in e.l.f. cosmetics. At e.l.f. Cosmetics, we believe that beauty comes from within all of us. Our line of luxurious cosmetics captures great looking skin with gorgeous colors and quality ingredients. Our products are designed to let your inner beauty shine through.

We are proud to say that we do not test on animals or endorse such practices. We currently support PETA and are partners with PETA in the Caring Consumer Project. All of our brushes in our essential line are made from cut natural horse hair and have genuine wood handles. Our brushes in our studio line are vegan friendly and made of anti-bacterial, synthetic Taklon hair. You can find all e.l.f. ingredients indicated on the packaging of our products as well as on our website. All ingredients used in e.l.f. cosmetics are vegan friendly, safe and meet F.D.A requirements. Ingredients are listed on our website as well as on the packaging of our products.

Our vision is to empower and educate women to play in innovation without sacrificing their budget and feel confident in herself and the products she’s using. We offer a complete line of makeup and professional tools-all at an extreme value price! To learn more please visit eyeslipsface.com.

Since that didn’t answer my questions, I followed up and got this reply:

Thank you for your support and interest in e.l.f. cosmetics.Our products are manufactured overseas, mainly in China. We have strict quality control procedures to ensure that our products are free from lead and hazardous materials. Please note that we do not sell our products in China, due to our cruelty free policy. At e.l.f. Cosmetics, we believe that beauty comes from within all of us. Our line of luxurious cosmetics captures great looking skin with gorgeous colors and quality ingredients. Our products are designed to let your inner beauty shine through.

  • They’re still cruelty-free! China doesn’t require animal testing if products are bought online.

  • Andy Diamond

    The most important question was unanswered though (or did I miss the answer?), namely if they buy their ingredients from suppliers who test on animals. Because THAT is where the animal testing usually happens.

  • Paulomee Deb

    I am confused!! Is E.L.F cruelty-free or not? What does it mean that the products are manufactured in China? Please help. 🙁

  • deb

    But they use HORSE HAIR in some of their brushes? What the what?! I don’t care if it’s cut horse hair, that is still an animal product. Some may think I’m nitpicking, and that’s fine. I just don’t really want to use hair from an animal that may have been in such close contact with it’s a$$ on my FACE. Ew.

    • Brenda

      I’m sure they are trimming the hair from the mane and not the tail.

  • Laura García García

    I have just read this in their Faqs and my doubt is, could be considered that all of their products are vegan? Thanks!

    “Do you test on animals?
    We do NOT test on animals or endorse such practices. Our products do not contain animal derived ingredients. Beeswax has been replaced by synthetic beeswax and lanolin has been replaced by Bis-Diglyceryl Polyacyladinpale-2. We currently support HSUS and are partners with PETA in the Caring Consumer Project.”

  • Mangalore Cafe

    Cruelty Free Kitty. I have tried to make the vegan community aware of the fact that all chemicals have to be tested to get GRAS or be safe to use. But Peta and vegan celebs don’t want to acknowledge it. Let me explain
    Its just common sense. Companies like Du Pont make chemicals that are not only used in cosmetic industry but even in Food and bathroom cleaning products.
    Any chemical cannot be approved without testing so the manufacturer, rather the patent holder tests the chemicals. This testing is done multiple times on a single chemical. So they can be used in combinations with other chemicals.
    I mentioned “patent holder” because this is another loophole used. Lets say Du pont invents a chemical but it can’t possibly manufacture enough to supply the whole words So its sells patents and then other local or regional manufacturers do it.
    These companies don’t test on animals. So this is how most so called “vegan” cosmetic brands argue that their ingredients are not tested on animals.

    We have to understand this that as long as we are using chemicals it has been tested on animals. Remember the recent controversy with Nestle testing their food products on animals? YES that is exposes this issue. You might wonder why Nestle would test food but they are actually testing some new chemical that might be an emulsifier a preservative or having some other property.

    So we have to totally avoid chemicals. As Chemicals have to be tested on animals to be approved. THIS IS THE USP that companies like DUPONT USE to sell these chemcials. They sell it saying WE HAVE ALREADY TESTED IT SO NOW YOU DON”T HAVE TO.
    Because animals testing is a costly affair.
    Brands Like L Oreal test their final product because they invent their own proprietary chemical formulations which they want to keep secret.
    So they have to test the final product.
    Infact with such brands testing happens only once, but with so called “vegan” brands THAN USE CHEMICALS the testing has taken place multiple times.
    Many vegans argue that these were tested long ago so let me just debunk some of the known arguments.
    1. Tested long before. Yes but unless we move away from chemical culture they will continue testing on animals. As we speak 25000 + chemicals are being tested on animals to replace the 18000+ that were tested and invented in the last 50 years. Whats sad is the animal tests are fraudulent these chemicals are still dangerous and their are replacing them cause they know it will be another 30 years till someone catches up that these are unsafe. By then they will have a newer version to replace the old one. So the animals are tortured for nothing these chemicals are stll unsafe.
    Biggest point is these CHEMICALS ARE NOT NECESSARY!! Yes they replace natural ingredients because they are cheaper its only for profit.
    2. But even natural ingredients are tested on animals at some point. YES Coconuts have been tested on animals but that was to find out if it had any health benefits. The coconut was not tested so that we could eat it. That is the difference without animal testing these chemicals cannot be used. These chemicals are not needed. But we were eating coconut turmeric blueberries green tea long before animal testing began.(This brings be to another issue that is why are natural foods being tested on animals If we want to find the benefits we should test it on humans as humans have already been consuming them for thousands of years).
    3.We can’t be that strict or its not about being 100%…Well this is not about an ingredients but an entire “culture” of chemicals being tested on animals. Infact the testing involved for these chemicals are as huge as the testing required for drugs. Now we can easily live without these chemicals. INFACT these chemicals ARE BAD FOR YOU!!!.