Contrarily to what it might seem like, there’s a wide selection of cruelty-free makeup brands at Sephora, and some are even certified by the Leaping Bunny.

Those that aren’t can be found on PETA, and I’ve personally verified their animal testing policies by e-mail to make sure they don’t test on animals at any point during production.

None of the companies below sell their products in China (where animal testing is required by law). If a company starts selling in China, I cross it off the list, which means it lost its cruelty-free status.

You’ll also find a handful of skincare brands, as well as some hair and nail polish brands. The reason why this list is so short is beacuse I’m making sure to contact every company before adding it to the list.

As for companies that do test on animals, the list is long: Lancome, Yves Saint Laurent, Dior, Benefit, Estee Lauder, Clinique, the Sephora brand, Bobbi Brown, Givenchy, Make Up For Ever, Stila, Marc Jacobs Fragrances (not to be confused with Marc Jacobs Beauty), and more. Those are definitely not cruelty-free and they do test on animals, in most cases in China.

The list below is constantly updated. More brands will be added as I get in touch with the companies.

Click on your favorite brands to check out their new products. The links open in a new tab.

Cruelty-Free Makeup At Sephora

Cruelty-Free Skincare At Sephora

Cruelty-Free Nails At Sephora

Cruelty-Free Hair Care At Sephora

Is The Sephora Brand Cruelty-Free?

The Sephora makeup brand itself is NOT cruelty-free. Sephora doesn’t test on animals except when required by law, and their products are being sold in China, where animal testing is required by law.

Nars, bareMinerals, Buxom: Owned By Shiseido

Shiseido is a company that still tests on animals, but they own 3 cruelty-free brands sold at Sephora: NARS, bareMinerals, and Buxom.

These 3 brands are cruelty-free themselves and are not sold in mainland China, where animal testing is mandatory for foreign cosmetics companies. There are pros and cons to supporting cruelty-free companies owned by a parent company that tests on animals, and supporting these companies is still a better choice than supporting brands that test on animals.

Further Reading

  • Thank you for your information on cruelty-free!! I hope you don’t mind but I mentioned your blog in one of my youtube videos!! I want people to be aware that there are lots of great resources out on the internet that can help them go cruelty-free!! Thanks Becca

    • Suzi

      Thank you so much for the mention! 😀 Such a good idea to have a cruelty-free twist on your project pan!

  • LadyT

    Just thought i’d add:
    -Buxom is owned by BareMinerals, so it should also have an *
    -Sephora doesn’t carry The Balm or Dr. Hauschka any longer
    -Dr. Dennis Gross also is cruelty free and vegan

    • Suzi

      Thanks! I was hoping Sephora might carry those brands again even though it’s not going to happen! I’m working on updating this whole page and adding newer brands. I added Dr. Dennis Gross, but not all their products are vegan.

  • Great post, I just wish Sephora in Luxembourg would stock more cruelty-free products than they do in other countries 🙂 I am just wondering if bare escentuals is really cruelty free as I’ve been told that some of their brushes are made with real animal hair 🙁 do you know if this true? And regarding brands like Urban Decay and NARS… do you think we can trust them? I feel like indirectly funding for animal testing as their parent company does the testing… would be great to hear your opinion as I am in two minds about it. My blog is also about cruelty-free make-up but I find it so hard to find reliable sources because PETA can be really outdated at times :/ xxx

    • Suzi

      Yep, I agree about PETA. I personally choose to support cruelty-free brands if they’re owned by non-cruelty-free parent companies as long as the brands themselves are totally cruelty-free, as it’s the case with NARS and Urban Decay (I share my opinion in this post:)).

      You raise a really good point with the makeup brushes, and it’s true that cruelty-free companies sometimes carry brushes made from animal hair. They’re still cruelty-free as they don’t test on animals, but I personally don’t see the brushes themselves as literally “cruelty-free” (even though those companies claim that the hair is obtained “in a cruelty-free way”). In short, a company can be cruelty-free and make brushes made from animal hair just like it can make makeup that uses animal ingredients. Some brushes made from animal hair really are harmless to the animals, while others are obtained in cruel conditions. Where you draw the “cruelty-free line” is therefore up to you! I simply choose not to buy animal hair brushes.

      • Samantha R

        ecotools found in drugs store seem to be a good brand, right…? loll

        • Don’t u get sassy with me, it’s a perfectly adequate brand if you’re just starting out with makeup. And it’s cruelty-free. 😀

          • Samantha R

            LOL. you seem very well educated on this so I just wanted to make sure =]], especially since i just bought them yesterday haha

          • Got it! I thought you were being sarcastic, haha.

          • Samantha R

            lol sorry about that!

  • Sarah

    Great post. I’ve been doing some research on the Balm as I wanted to buy several of their products on cyber Monday and I learned that they sell to China. It’s my understanding that any cosmetics company selling products in China is required to consent to have those products tested. Therefore, it seems that any company selling to China cannot be cruelty free.

    • Suzi

      Thanks for letting me know; I’m definitely going to contact them again. This is the response I got from them last time: “Distributors of theBalm Cosmetics from all over the world do not test our products on animals.” It’s a shame if they started selling in China.

    • Suzi

      Just to update: theBalm told me they’re NOT sold in China, and I couldn’t find anything about them being sold in China myself either.

  • Grace

    I’m so glad this list was made! Unfortunately everything I’ve seen about the Korres brand is that they do test on animals. I couldn’t find anything on their website and all other blogs say they aren’t cruelty free. Also, Soap & Glory is cruelty free, as well as their parent company! And Ole Henriksen.

    • Suzi

      Hi Grace, thanks for the feedback! Korres is cruelty-free as of recently, and they pulled out of China for animal testing reasons. You can take a look at the correspondence and links in that post if you want; it took some digging to get that info.

      • Christy

        I’m glad to hear Korres is cruelty free! I was totally bummed when I got a free sample from Sephora that I loved and it said Johnson & Johnson on the back. I thought that I was going to have to stop buying their facial products!!

  • Hi Suzi! I just discovered your blog and love the fact that you feature cruelty-free products in here. I’d just like to add that I believe Kat Von D is also cruelty-free. I think she has a contract with a different production company and her products are only sold at Sephora. 🙂

    • I love your name! 🙂 I’m also fairly confident that Kat Von D is cruelty-free but I’ve been waiting for confirmation! Will add as soon as I know for sure.

      • Thanks Suzi! 🙂 I’ve made the conscious effort to buy cruelty-free makeup products as well. Not everything in my collection is cruelty-free because I wasn’t aware of how bad some brands are early on, but ever since learning about these things, I’ve chosen to go in this direction as much as I can. I love your blog because it allows those of us who refuse to support companies that test on animals to see that going cruelty-free doesn’t have to mean we’d have to limit ourselves as far as quality goes. I look forward to reading more posts from you. 🙂

        • I’m so glad I can help you on your cruelty-free journey! Rock on! 🙂 I love your blog and I just added it to my feed!

  • Martina

    Kat von D make up is also cruelty free! She said so on her twitter account when someone asked.

    • I’m still waiting for the company to confirm that their suppliers don’t test on animals. They addressed every point except this one. 🙁

      • Priscila

        Did they answer? I saw her products and I think they’re cool. I know she’s vegan, PETA posted a photo, I hope they answered. 🙂

        • M85

          She has posted before that her line is all cruelty free and almost all 100% vegan. I believe its only one of her lipsticks that are not vegan and contain a form of bees wax. She said she is reworking the formula. I love Kats products and that they are cruelty free! 🙂

  • Kaeley

    Does anyone know if the brand FRESH is cruelty free? I’ve had a hard time finding info on this brand. Sorry if anyone has asked about this already! Thanks!

    • Hi Kaeley! Unfortunately they’re not cruelty-free. They opened a store in Shanghai in 2013 and sell in China. They’re also owned by a company that isn’t cruelty-free (LVMH).

  • Erin

    I didn’t realize until I saw this post that Tarte was owned by an animal testing company. SO disappointing. I’ve had a hard time finding a great cruelty free mascara and thought I finally had with Tarte, but I’ll have to keep looking!!

    • If it’s volume you’re looking for, have you tried Too Faced’s Better Than Sex? 100% cruelty-free.

    • Kinsey

      I second Suzi’s suggestion – Too Faced Better than Sex is literally the best mascara I’ve ever used. 🙂

  • jp

    BareMinerals is also owned by Shiseido company 😉

  • abbydiana

    does anyone know if kat von d cosmetics are 100% cruelty free?

    • Kat Von D herself claims that her makeup is cruelty-free, but the company that actually makes it can’t back that up. They’re owned by Kendo/Sephora, which aren’t cruelty-free, too.

  • Sandi

    I went into sephora yesterday looking for a new foundation. My requests- cruelty free and medium coverage. The employee informed me the sephora brand was cruelty free!!
    I’m so upset I purchased it ignorantly believing her!!!!!
    What a horrible thing to lie about.
    Shame on her

    • Definitely return it! Even if it’s open, they’ll accept it. It’s been my experience too that most Sephora employees don’t know which brands are cruelty-free.

  • They’re NOT sold in China. AmorePacific was removed for potential testing from suppliers.

  • jt

    I notice you don’t list Ole Henriksen anywhere. They claim to be cruelty free. Is it not true?

    • They’re a grey area brand on my list. They’re owned by Kendo (which also owns Kat Von D, Marc Jacobs, and Bite). I know they’re not sold in China at the moment, but I can’t vouch for their ingredients being 100% cruelty-free.

  • Lara Juarez

    Don’t know if you are still updating this but Sephora carries a new skin care line, Ole Henrickson, that is great AND cruelty free 🙂

    • See my response.

  • Laura

    I just went to Sephora and bought 2 Givenchy items (one lipstick and one foundation). I specifically asked the man helping me if they test on animals and he said no, they do NOT test on animals. After spending over $200 on products I feel very upset and deceived!!

    • Ash

      Return them!! There’s so many better cruelty free brands available + givenchy contains ingredients that are not good!!

  • Thanks so much, that’s awesome to hear! 🙂

  • Bunny

    Hi! On the Marc Jacobs site it says very clearly everything is cruelty free. This is a newer brand only sold at Sephora and Marc Jacobs stores. So, is it cruelty free? It is listed on Paula’s site as being so.

    • They definitely sell in China, so sadly their cruelty-free claim isn’t fully accurate.

  • Jessica

    Why does PETA claim Stila is cruelty free but you do not? Very confused on this brand.

    • Stila is on PETA’s do-test list (link).

      As a general rule though, PETA’s list isn’t always 100% reliable.

  • Kat B

    Is Kat von D cruelty free? I didn’t see it on the list but I thought it was.

  • annasaurus

    PETA has Marc Jacobs Beauty listed as CF though.

  • Tatiana Ramirez

    Laura Mercier’s website states “We do not, nor have we ever, tested our products on animals. We also do not contract outside companies to test on animals for us.” Last accessed 26 of May 2015.

    So how did LM come to be part of your list of companies that DO test on animals? Just curious because I currently use Laura Mercier.

    • They do test on animals “when required by law”, unfortunately.

  • Allison

    Clinique actually doesn’t test on animals. They say so on their FAQ page. They may not be cruelty-free, but it’s misrepresentation to say they do test on animals just because they’re not cruelty-free. I think you need a separate list for brands that don’t test on animals but aren’t cruelty-free or at least only list brands to still test on animals.

    • They do test when required by law, unfortunately.

  • Tima


    Thanks for posting this! Glad to see there are so many compassionate people willing to steer clear from cruelty brands. One thing: Laura Mercier’s website says that they do not test on animals (not now, not ever). Check it out FAQ #17 here: You listed the brand as Not being cruelty-free. How did you come to this conclusion? Just wondering. Thanks again for post!

    • Very simply, they sell their products in China! And China requires mandatory animal testing. Technically they do not test on animals “unless required by law”.

      • Suzi, I sent into Laura Mercier the other day and they replied today with:

        “Good morning and thank you for contacting us.
        No, we do not sell our products in China.”

        • Thanks! I got the same response, but I’ll have to look into their policy.

      • Amelia

        Suzi, In light of the email correspondence to adrie182, do you plan to update your information, or at least further investigate it yourself? Until you do, I am finding it hard to give validity every time you say “they sell their products in China.” Thank you.

        • Amelia, I can assure I’m looking into it, but I haven’t heard anything official yet. It does look like Laura Mercier stopped selling in China, and I’m trying to look into the possible reasons.

          I’m taking your comment into consideration and I’ll post about it very soon.

  • isamart76

    Sadly, this list isn’t long enough. I avoid any brand that isn’t cruelty free!

  • Beth Brootality

    Kat Von D is owned by LVMH. It’s a sephora original brand. It cracks me up when people won’t buy Sephora brand stuff but they will buy Kat. Same pocket, people. Her boxes even say Sephora on the side.

    I’m surprised to not see Jack Black on this list. Going to have to research that a little more.

  • Sarah

    Do you personally use products by brands that are owned by a company that aren’t cruelty free but the brand them self are?

  • Marc Jacobs is sold in China in Sephora stores according to this list:

    It’s still unclear whether or not they’re cruelty-free for that reason. They’ve recently joined PETA (along with all Kendo brands) but PETA tends to be unreliable. I’ll look into it. 🙂

    • Eric Vincent

      Marc Jacobs as a fragrance line isn’t cruelty free but the make up line is not sold in China.

  • Beth Brootality

    I heard today that Estee Lauder is acquiring Perricone MD and Murad. =[

    Also, according to my Coola brand rep, she thinks everything is vegan, gluten free, cruelty free and organic. She’s coming back with more info for me.

    • Where did you hear that? Are you in the inner circle?! I can’t find it anywhere on the internets.

      • Beth Brootality

        Hahah, technically yes. I work in skincare at Sephora and work with the brand reps a lot. Google Murad Estee Lauder and there are a handful of articles talking about Estee weighing the pros and cons on the deal from June 4th. Until I see an official press release or talk to my rep, I will assume the deal hasn’t gone through, but it looks like they already bought Perricone and are picking up several new brands. Their last sweep was in December/January, when they acquired GlamGlow.

        • Tamra Lynn Compton

          Estée Lauder has not acquired Murad nor Perricone. Murad was acquired by Unilever in September 2015, but continues to be cruelty free.

          • Beth Brootality

            At the time of my comment, Dr. Murad had not cancelled the deal with Estee Lauder yet. Yes, he pulled out and went with Unilever instead (thank goodness). I’m glad he is still a cruelty free brand, I do wish his parent company was, though. I do understand why he sold though, and I hope not dealing with the retail side of things gives him more time to spend with his family and his clients.

    • Yeah, it totally makes sense and I don’t doubt that what you’ve heard is probably right. Estee Lauder is really going at it. :/

  • Danii

    Hi does anyone know if Murad or Clinique are cruelty-free? I’ve been seeing on the Sephora website that Murad said some of their products were tested on humans and not animals. I’ve been really looking into cruelty-free makeup and skin products 🙂

    • Yes to Murad (though it belongs to Unilever now) and no to Clinique.

  • Swathi Narumanchi


    Thank you for making this list ! But I think recently Marc Jacobs has become cruelty free.

    • Thanks for dropping by. They still sell fragrance in China! I’m trying to figure out the deets and I’ll have an update on MJ, KDV, and all Kendo brands soon!

  • Danielle

    I appreciate all the information! But china does NOT require animal testing anymore, so are these once cruelty free make up brands cruelty free again? any information would be appreciated! thanks!

    • Danielle: China still requires mandatory animal testing for all imported cosmetics, so sadly nothing had changed. The lift only applies to some domestic brands and products.

  • Lindsey Bramlett

    What about Kat Von D? Isn’t she vegan?

  • Sarah

    I’ve noticed within the last 6 months or more than Anastasia Beverly Hills and daughter have been taking business trips to Shanghai… So they may not be a cruelty free brand much longer

  • Beth Brootality

    So you’ll be happy to know that yesterday I walked up to a client who was just staring down this list while looking around skincare. I was like, “Oh! Cruelty Free Kitty! Fear not, I’m here! What can I help you find?!” She is switching back to vegan and cruelty free products and had all of your lists printed off. =] She said she kept finding conflicting info online and I told her that I 100% trust your lists and updated hers (she had printed it off a few weeks ago so it still had Kate & Murad on it).

    • This is so awesome to hear, haha! Once again thank you so much, Beth! 😀

      • Beth Brootality

        It happened again. =] I know it’s awesome to hear you’re making a difference so; another person was wondering around lost with your list in hand looking for the brands in the list. Yay!

        • Hell yes, thanks for letting me know! Cruelty-free revolution, slow but steady! 😀

  • RachelC

    Thank you for this great list! After reading it yesterday and feeling bummed because I just bought some Kat Von D eye products, I decided to google a bit. Now the Kat Von D topic might have been overdone now, but interestingly Paula Begoun’s list of companies that do/don’t test on animals has Kat’s products on the Don’t list and Sephora on the Do list. The site does mention that they’ve categorized companies who don’t test but are owned by companies that do test on the “Don’t” list (excuse the confusing sentence there!!). I also found this recent post:

  • Thanks for your help xx

  • Chelsea

    Thank you so much for this list. I really appreciate it and it makes it much easier for anyone not willing to put in the effort. Ths allowed me to try new brands wouldn’t have normally even thought to look at!

    • Awesome, glad to hear that! 😀

  • Roshanna Cuthbertson

    I was told that Illamasqua weren’t cruelty free, is that the case or have they recently made the jump to cruelty free?

    • Illamasqua is definitely cruelty-free.

  • Andrea A

    Sadly Smashbox isn’t cruelty free anymore 🙁

  • MB

    FYI, I just saw Wen on the sephora, China website. I’m guessing the market was just too tempting 🙁 However, Ole Henriksen is not listed on that website 🙂

    • Eric Vincent

      It isn’t the Wen haircare, it’s a brand that does tattoos and stickers.

      • Yess, thanks Eric!

  • Unfortunately they’re not cruelty-free. 🙁

  • Elizabeth

    Philosophy is also an awesome cruelty free company! And most of their products are vegan as well, the ones that are not are listed on the FAQ on their website 🙂

    • Penelope Miller

      Philosophy do animal test as they sell in China.

      • They actually don’t sell in China directly.

        • Penelope Miller

          How does it work when companies sell through Sephora then?

  • Bite is still on the Leaping Bunny’s list thus far. I’m also looking into brands owned by Kendo as they’re on PETA’s list and for some reason claim to be cruelty-free, so maybe there’s truth to that — but Marc Jacobs doesn’t deny selling fragrances in China. I’ll post my Kendo update soon! It’s a bit shady if you ask me.

  • taylor

    Thank you so much for making this list! I just made a commitment to not buy cosmetics that are tested on animals, and am trying to figure out what is safe. Very sad to give up MAC.

    Thought you might be interested in this and I was wondering your thoughts?

  • cindy

    laura mercier is cruelty free, it states on their site, they also state some products are vegan, and some are not.

  • Kinga

    Hi, Bobbi Brownand MAC are both companies that are owned by Estee Lauder and they are not cruelty-free. They test on animals and they fund animal testing in China, in order to sell their products there. They are more interested in profit than morals. I believe you should update this blog as it is misleading. Thanks x

    • Hi Kinga! I don’t list either of these brands as cruelty-free anywhere.

  • Julie

    I’ve read Josie Maran is mascarading as cruelty free. Please look into her further.

  • Julie

    Do u have a list of cruelty free and vegan?

    • I don’t think many brands sold at Sephora are 100% vegan, but do check out my full list of cruelty-free brands for vegan ones. 🙂

  • Michelle

    Thank you for all the information! I’ve been trying to find out if Dr, Brand skincare is cruelty free. Do you know if they are?

    • They sell in China unfortunately, so they’re not cruelty-free.

  • Yep, you’re right about the second part. But the companies themselves claim to be cruelty-free even if they sell in China, so it’s understandable that the Sephora staff is a bit confused. Smashbox did pull out of China months ago, but Estee Lauder brands are mostly never cruelty-free so it’s dubious IMO.

  • Trying to get more official info for LM but haven’t had any luck yet. It appears they don’t sell in China, though.

    • BrooklynBomber

      Thank you, Suzi.

    • deb

      I’m super interested in the question of Laura Mercier. My hands-down favorite (and apparently undupe-able) blush is LM Second Skin in “Wild Bouquet.” Her whole blush line is beautiful.

  • Jo

    thanks so much for your hard work in having this page. this has helped alot. i was starting to think i couldnt get cruetly free makeup. we did have “She” cosmetics in priceline, but they have stopped selling it 🙁 Jo – Perth WA

  • Kattie

    I agree with you, she has personally stated while she gets multiple requests to have her products sell in China, she will not because they do test on animals, ALSO Marlena (MUG) also knows the lab which Kat uses to make her products and KAT IS 100% Vegan

    • That’s great to hear, thanks Kattie! I JUST posted about adding Kat Von D yesterday, so I’ll update this page right now!

  • Vivien Lai

    Thank you for the detailed information! Its time consuming when looking for cruelty-free products. I just went to Sephora last night and bought the Ralph men fragrance by Ralph Lauren. Now I have to let it go since I found out that Ralph tests on all of their fragrances although I adore the scent.

  • Elvie

    anastasia beverly hills is cruelty free

  • Brianna

    Is Ardency Inn and Kiko Cosmetics cruelty free?

    • Yes to Kiko, and I’m looking into Ardency Inn (but I believe they’re cruelty-free)!

      • Brianna

        Thank you. It gets confusing when they don’t have any information on their websites.

  • bella

    hi! lately i have been getting into makeup more and i was given a gift card to sephora for Christmas. i wanted to buy a foundation that is medium coverage and cruelty free but i dont know which is the best. do you have any suggestions? also i would like to buy Kat Von Ds Shade + Light palette and i was wondering if that is a good cruelty free option also. thanks!

    • The contour or the eye palette? They’re both great palettes! I have the Shade + Light eye palette and I’ll post a review soon. For foundation, definitely ask for a few samples at Sephora. Look into brands like Tarte, UD, and bare minerals (their liquid one).

  • Elleyro

    Do Nars or Urban Decay sell to China? I know that animal testing is required by law in China, but on their websites they say they are cruelty free (albeit, not entirely vegan). It’s so confusing!

    • They don’t sell in mainland China! They absolutely wouldn’t be on this list if they did! 🙂

  • loveinseparation

    This is so helpful thank you!

  • If a company tests in China, it isnt’t cruelty-free! Organizations like PETA and the Leaping Bunny do not perceive these compnies as cruelty-free, and most bloggers wouldn’t either. The animal tests performed in China are as cruel as any animal tests can be, and if a company finances those tests, they can’t be cruelty-free!

    I hope this helps. The only advocates of still being cruelty-free while selling in China are the companies that do so. They claim to be cruelty-free because the don’t test on animals here, but omit to say they do so in China.

  • Caudalie unfortunately isn’t cruelty-free anymore! They started testing on animals where required by law and selling in China. 🙁

  • I’ve heard this rumor a few days ago, and I’m looking into it! Thanks for letting me know!

  • I couldn’t get a confirmation from Laura Geller. I’m still trying. 😐

    • Takera Woodrum

      Thanks! One more question. What about coastal scents?

  • Megan Pritchard

    How is Kat Von D still CF? I thought they were owned by Sephora who you state is not CF? Also, I absolutely love your site! It is super helpful and has opened my eyes. I was so proud to buy Tarte because I knew (or so I thought) I was buying CF, but now I know my purchase was ultimately benefiting animal testing. 🙁

    • Hi Megan! Kat Von D is actually owned by Kendo, which is cruelty-free. All Kendo brands except Marc Jacobs are cruelty-free, and as far as I know they’re making a true effort. Kendo is then owned by LVMH, which doesn’t test on animals either (but owns Sephora, which does). Hope this is helpful and not confusing! 🙂

      • Megan Pritchard

        Oh that is very helpful! Thank you so much! I’m planning to go make-up shopping this weekend and I’ve heard great things about Kat Von D, but I wanted to make sure they were truly cruelty free. Thanks for all your helpful information. 🙂

  • disqus_PWr1ivupS3

    Thanks so much for keeping up on this information!!

  • Jenna

    Also briogeo is completely crueltyfree and vegan! It is a hair care brand that is really very good

  • Stefania

    Hi, I love your website! Ha e you ever tried Aroma Zone?

  • Ninoosh

    I did a lot of research about Tarte and it seems like although it’s Acquired by Kose, their products are going to remain cruelty-free

    • Tarte itself is still cruety-free, yes. 🙂 I just removed brands owned by a non-cruelty-free parent company, but I’ll add a little paragraph for Tarte, UD, etc.

  • Is Too Faced still cruelty-free? I read in another blog post that they lost the Leaping Bunny, but on their FAQs they still say that they do not test on animals.

    I’m looking for a great setting powder to complement my Josie Maran Protect + Perfect!

    • Too Faced is still very much cruelty-free! They’re still PETA certified, and they were never Leaping Bunny certified. I def recommend their Primed + Poreless setting powder!

  • Smashbox pulled out of China about a year ago, but their policy remains to test on animals where required by law. I posted about this change here if you’re interested:

  • Some are vegan and some contain beeswax. Dip brow I believe is vegan. Just watch out for beeswax in the ingredient list. 🙂

  • Adele

    Thanks so much for this great database of information. Bummed to hear that Fresh is not CF. Have you heard of Farmhouse Fresh? They have some wonderful vegan products and claim to be CF. I hooe you havent you heard otherwise? Thanks again,

    • Thanks Adele! Yes, unfortunately Fresh sells in China which is why they’re not cruelty-free. I’ll look into Farmhouse Fresh. 🙂

  • lauren

    thank you so much for the updated list! it is greatly appreciated. any chance on getting a list for fragrances? i’ve called the company nest to ask about their cruelty-free status and they say they are, but i’m suspect.

  • I looked at Leaping Bunny’s archives and at no point do I see Too Faced on their list. I’ll e-mail Leaping Bunny to check.

    • Brandy Rowe

      Please let us know what they tell you. For the life of me I cannot find that e-mail. I should have found it before I commented…

      I did find a letter from a Too Faced:
      Good afternoon Brandy,

      Thank you for your message. Too Faced Cosmetics is proud to be 100% cruelty-free, right down to our Teddy Bear hair make-up brushes. We have never and will never test our products on animals. Whereas we do not test any of the materials within our products on animals, I cannot speak for any other companies in regards to their cruelty free status. I can tell you that Too Faced is very careful in deciding where our products are manufactured and where they are sold in order to ensure that our products are not tested on animals. In fact, we are not sold in some large markets because they require animal testing in order to even sell products there. I hope you find this information to be helpful!

      Have a great day!
      Aun’JenelleWebsite Customer Relations Coordinator

      In response I asked them if they were considering rejoining the leaping bunny program and they said they were “exploring opportunities with Leaping Bunny”, but that was it.

      At any rate, thank you for keeping this site!

  • You’re very welcome. Companies that choose to sell in China also choose to have their products tested on animals and finance those tests. This means that these companies are NOT cruelty-free as far as I’m concerned. Let me know if you have more questions!

  • Hi Vick- I get where you’re coming from, but Kendo itself is considered a cruelty-free parent company. LVMH hasn’t tested on animals in 2 decades, except of course in China. So while LVMH isn’t cruelty-free, the direct parent company of KVD is. I believe LVMH made this change specifically to have a cruelty-free branch.

  • India Lupin

    What about Benefit?

    • Hey India! They sell in mainland China and can’t be considered cruelty-free for that reason.

      • Lena

        On Benefits website they say that do not test on animals…???

        • Ashlee

          Hi Lena,

          While Benefit’s company may not test ingredients or finished products on animals, they must approve their products to be tested on animals in order to be sold in mainland China. By law, any cosmetic companies importing their products to sell in China must sign off on and follow their regulations (ie. any products being imported into the country need to be tested on animals before being sold). Therefore, any companies willing to have their products tested on animals in order to sell their products in mainland China cannot be considered cruelty free.

          Hope this helps!

  • Marissa

    Thank you for this information but I just want to inform the publisher, of this article, that Urban Decay Cosmetics is a cruelty-free company even though they were acquired by L’Oreal in 2012. It would be very useful if the information on Urban Decay to be changed. Thank you.

  • Dia

    Hi, I had heard Murad was recently bought by Unilever. Though they might not test on animals Unilever is one of the biggest testers on animals. If Kate S was scratch from the list above then I will assume Murad should be too.

    • Tamra Lynn Compton

      Hi, I work for Murad and would like everyone to know that the brand continues to be cruelty free and is not distributed in China or Brazil. Kate Somerville is also cruelty free. These were major topics of concern voiced by employees when Unilever bought both brands.

  • lane

    would you be able to let us know which cruelty-free brands are also vegan. I heard that just because they’re not testing on animals the products might still be made with animal derived ingredients especially when it comes to making pigment colors for cosmetics

  • kay

    I recently visited Hong Kong and NARS had their own store there…

    • Hong Kong doesn’t share the same mandatory animal testing laws as the rest of China. All good. 🙂

  • Carmen Foster

    I wish I could get ahold of cruelty free make up where I live, but I can’t. The only brand that doesn’t test on animals that I can buy off is Too Faced, but we don’t even have everything they sell, just some eyeshadow palettes (I bought one yesterday instead of buying from Urban Decay) and powder. I really feel guilty of using products tested on animals, even more now that I own a rabbit, and he’s the cutest animal I’ve ever seen. I’d die if I had to watch how someone tortured one, but my parents don’t allow me to buy online 🙁

  • Hey Becca, here’s the recent update on Laura Mercier!

  • Michelle

    Why is Anastasia BeverlyHills included on PETAs animal testing list?

  • Santina Caronia

    I thought Urban Decay did not test on animals!! I switched from using Mac to Urban decay for that reason!! What happened?

    • UD doesn’t test on animals! Sorry if there’s any confusion. Only UD’s parent company, L’Oreal, tests on animals.

  • Miss Monet

    Marc Jacobs beauty website FAQ says they DO NOT test on animals and that most of their cosmetics are devoid of animal by-products. However, you stated on this list that they DO test on animals… I’m now confused about where you’re getting your source of information from. If you are wrong about Marc Jacobs beauty, you may want to re-evaluate all the other companies since there may be errors as well.

    Here is the link to their FAQ page:

  • Chloe Nielsen

    Hi! I just wanted to let you know that urban decay is not actually cruelty free 🙁 based on what I have researched they either associate with or are owned by companies that do conduct animal testing

    • Megan Goodhart

      They are owned by Loreal, which conducts animal testing, but as a part of their buy out agreement, none of Urban Decay’s products may be used for animal testing.

  • Chloe Nielsen

    also Josie Maran is not cruelty free?

  • Kendo (Bite’s parent company) is indeed cruelty-free. I left OCC on the list because Sephora online still has some stock. 🙂

  • jewelnabq01 .

    Thank you for the updated list. This needs to get out to the Sephora consumers. Sadly, one of my favorites is not on the cruelty free list and I will find cruelty free alternatives. If I am understanding correctly a company may be cruelty free ,but if they sell their products in China there are not because China requires them to test on animals before they can sell in China? So the list that are cruelty free do not sell there?

  • Thanks Linda! Hopefully there’s a big ban soon.

  • Millie

    Hi, I’d like to know if Bare Minerals tests on animals?

  • Of course you can share it on FB! Thanks! 🙂

  • Jenn

    What a fabulous list, thank you so much. What about Cinema Secrets, which is on

  • DAVH

    Hi! I see your list is updated for 2016, but when did Givenchy start testing on animals? I wrote to them a bit ago to ask if 1, they test, and 2, do they use fur in their clothing line. The answer to 1 was an emphatic NO they do not. The answer to 2 was, unfortunately, yes. Are they testing the products that are shipped to China because the Chinese are insisting on it? And their products to everyone else are not tested?

  • Amber Adams

    I thought I saw Dior listed as cruelty free on a PETA writeup about fragrance.. did it change or is there another reason why you don’t consider it cruelty free? Or maybe I misread it, I was trying to find a high end fragrance that was cruelty free.

  • I went to my local Sephora yesterday to browse and pick up my birthday freebie, and got sidetracked by an employee trying to sell me stuff. I specifically told her I was only interested in cruelty-free products, and she gave me samples of Caudalie, telling me she knew ‘for a fact’ that it was a CF brand. I was pretty sure that I remembered seeing that they weren’t, but didn’t have the nerve to correct her at the time. In hindsight, I really wish I could have spoken up, and now I want to write an email to send to that store’s management. I’d like to tell them to educate their employees, so others won’t make the same mistake; but I have no idea how to word it so that it comes across as informative, yet polite, so that my email isn’t just ignored.

    • That’s a great idea! I’ll try to come up with a template.

    • CarolCats

      I had the same experience at Ulta on Monday. I was searching for good products within the First Aid Beauty cosmetic line. Another cosmetic sales rep asked me to check out their products instead. I inquired about CF, and I was told “of course.”

    • Kathleen Joy Burns

      This may help: I recently went to a Sephora and voiced similar concerns, and the girl went and got a clipboard with different lists. One was CF brands. I didn’t see them differentiating between CF, 100% CF and vegan, but otherwise it was accurate. Maybe (hopefully) this is newly distributed to all stores?

    • Jessy Harding

      Sephora is amazing at educating their employees, but the fact is, there are so many brands sold there that it’s impossible for employees to have lists memorized of which brands are cruelty free, or vegan, or gluten free etc. People have all sorts of stipulations for their products and a lot of times employees have to look at the packaging for that type of information, and it does say on Caudalie’s packaging that they are against animal testing. I’ve worked there as a skincare consultant for 3 years and the list of CF brands is constantly changing – so even if I did have it memorized or even printed out to look at, it still might not be totally up to date. I try my hardest to keep up because I’m an animal lover, but when I’m out on the sales floor and have nothing to reference except the box, it’s very hard to be 100 percent sure about things like this.

      • Kitty Kerosene

        You’re right, it is hard to be 100% sure and there’s no way employees can be expected to remember what brands are/aren’t CF at a retailer carrying as many lines as they do. AND: that particular staffer really ought not have claimed she knew Caudalie was for-sure CF. An honest answer, “To my best recollection, I believe they are, but that would have to be confirmed.” would have been a better approach.

        That’s something Sephora employees should be better educated on in general: when to admit you do not have an answer, checking for one if possible, and/or asking another staffer if they know. I’ve had a few experiences at Sephora where someone clearly did not have an answer to something and talked out their a** instead of being honest. Big factor in why I pretty much only shop online from those guys now. 😉

  • Andrea Westerlund

    I personally still buy NARS, Bare Minerals, and Buxom. I want to let Shishedo know (with my money) that I value their CF brands and hopefully the rest of their brands will follow suit. I wobble on this a bit. Does anyone else feel the same?

    • brookiki

      I feel the same and I also wobble on it. I generally try to find a completely cruelty free brand, but if that isn’t an option, then I’ll go for a brand owned by a parent company. You can definitely argue that it’s bad to support a parent company that tests on animals, but what about supporting a store that also sells products that are tested on animals? Or a mall that allows stores that sell makeup tested on animals? At some point it clearly becomes ridiculous, but I think it’s a line everyone has to draw for themselves. Like you, I hope that purchasing from cruelty free brands, their non-cruelty free parent companies will realize CF is profitable. Or, alternatively, that cruelty free brands will see that a certain product or shade sells well and will make their own version. But I’d much rather that all brands would just stop animal testing and I wouldn’t have to go through all this research just to buy makeup.

  • Kim

    Hi Suzi! I love your blog – Thank you so much for this info! BTW do you know if Surratt Beauty is cruelty free? I bought their lipstick from Sephora but I can’t find their animal testing policy and they never replied my email. Should I return this? 🙁

    • Kathleen Joy Burns

      Curious about Surratt too. Seeing them more in magazines.

  • Anma Papa

    What about sleek make up? I ve sent them an email but they did not respond!

    • Rachel

      Apparently they are.

  • lisa

    I thought that Benefit was cruelty free? according to their website, they are..

    • Sophie

      definitely not!! they’re also owned by LVMH

    • Megan Goodhart

      Benefit does not test their products on animals, however they are owned by a non-cruelty free parent company and have not disclosed the testing of their ingredients pre-production.

  • Anna Ziegler

    Thanks for the list! Such a great reference to shop with. What do the asterisks next to Ren and Murad mean?

  • FongYukYuu

    Ole Henriksen was aquired by LVMH in 2011, but it’s not displayed on their website, just like how Unilever doesn’t show that they acquired Murad, Dermalgica, and Kate Somerville in 2015: ( and (

  • Kim Phan

    Anastasia made their latest highlighter in china

  • Maud

    Thank you so much for the efforts you put on making this list. It is such a great help.

  • Anu Hastings

    Hi Suzi! Was wondering if you’ve gotten in touch with Besame Cosmetics. Sephora sells it only online and it’s supposed to be cruelty free and made in America. Thanks!

  • wendy

    Thank you for the information. 🙂

  • Vanessa Zamora

    I would love to hear about the brands that don’t contain palm oil or contribute to deforestation.

  • maria

    what about MILK MAKEUP?

  • lia

    Hi suzi! I was wondering if philosophy would be on this list? i thought they were cruelty free?

    • They don’t test on animals and aren’t sold in China, but their parent company Coty tests on animals where required by law. This is why I no longer have them on my cruelty-free list.

  • Sacksteder Hoskins

    Mercier is completely cruelty free

  • Meghan Donnelly

    I’ve heard multiple things regarding whether or not Smashbox is cruelty free. Do you know if they are CF??

  • Hey Claire- Yes, they do. Urban Decay is cruelty-free, but they’re owned by a company that isn’t. Some people choose to support UD since the brand is still cruelty-free, and some don’t because the profits will go to L’Oreal.

  • Jessica Wong

    I totally agree and that’s what I’ve been trying to do…up until now. The amount of CF brands being eaten up by non CF brands is ever growing (tarte, nyx, Nars, UD to name a few) and it’s becoming more limited and difficult to find brands (and therefore products!) that work.
    Either the brands products are not good, or they are ridiculously expensive. And it’s sort of “forced” (because I know no one is holding an axe to my head but…) me into looking at CF brands owned by non CF parents.

  • Taylor

    The sephora makeup brushes are cruelty free.

  • Thank you for this incredible list! It has saved me from a lot of research. I just found another hair care brand that is sold at Sephora and is cruelty-free: devacurl! I checked both on their website and the PETA website. It has the PETA label and does not test.

    • Lila/Lilly/Liliana

      Thank you so much for mentioning that, Cassie! I was hoping DevaCurl was CF! 😀

  • tenner

    suzi, been recently looking at jack black because they’re CF, vegan and don’t sell in china. any idea who their parent company is and if they are CF?

  • Cyndie

    I read Sephora is not cruelty free themselves so I refuse to shop at their locations. I’d rather buy online directly from the company or shop at Ulta

  • Nichola

    Thank you so much for this, I’ve been trying to figure out and reading labels doesn’t alway give the information easily, this is a huge help!!!!!

  • Rachel Collet

    What about Alterna?

  • Judy V.

    Not to be a pain, but did Butter London finally get certified; I remember reading a previous article and was just curious. Thank you for your hard work.

  • Hi Sarah- Philosophy’s policy is to test on animals where required by law. They’re not sold in China right now, but their policy opens themselves up for it. All other brands claim not to test on animals where required by law.

    • Sarah

      Oh I see! Thanks for explaining x

  • Zovesta

    I don’t think Butter London is cruelty free. 🙁 Otherwise, excellent list, thank you!!

  • Zovesta

    Oh… and Besame Cosmetics are cruelty free! =) They sell perfumes and colour cosmetics.

  • Vanessa P

    Kat Von D is cruelty free as well 🙂

    • Natascha De Medici


  • Sara

    I think you are missing the point on the brands that are sold in China. The Chinese government reserves the right to test on animals if it passes through the borders but the brands sold there do not test on animals on their own. You should be more clear. It is not the fault of the brands if the government chooses to do this. Asian beauty trends are one of the main driving forces in the industry today brands that elect to sell there can be both ethically and business conscious. You must clarify this. You are sending clients into Sephora under the impression that over half the present brands are not mindful when many of them contribute more to the environment and cruelty free laws than brands sold in China. Additionally, most of the brands you have listed are small companies that can’t yet afford to put their products in China and if they had the resources I am confident that most of them would.

    • They do have to finance the animal testing they’re agreeing to, though.

    • I really think *you* are missing the point on brands selling in China. They know the requirements of selling there means their products will be tested on animals. And then they agree to sell there.That means they’re okay with animal testing. There’s no other way to look at it.

  • peninnah ackerman

    thank you for an amazingly comprehensive list. We have Beauty without Cruelty in South Africa who also have a very informative website. Are Clarins not on the cruelty free list due to testing in China?

  • Louisa Fae Dent

    Both Becca and Too Faced have now been purchased by Estee Lauder. This makes me very sad

  • Kathleen Joy Burns

    Time to update Too Faced? ?? Heard they were acquired by Estée Lauder.

    • Natascha De Medici


  • Jess

    Thanks you for bringing up this point. It is so important for people to realize that not testing on animals and cruelty free are really two different things. However, making the switch to “cruelty free” brands is an amazing thing for everyone to do, even if it is just a start. It makes the transition to supporting vegan and not tested on animal products much easier! So please if you are reading this and considering making the switch, dont be discouraged by the lack of clarity in the definition.. switching to cruelty free is the right thing to do!!

    • Diana Riser

      I’m already vegan & cruelty free. My bigger concern is that others may wrongly think that cruelty free is also vegan, particularly if they are new to the arena.

      • Tamra Rainone

        On her main list she has the differences listed

  • Kaka

    Love this website so much!!! Keep it on!!

  • Jessica Peterson

    Hello, I love your site. Do you have any information about Glamglow? I received a sample of their product in my sephora play box but haven’t been able to find any information and their animal testing status.

  • Amanda Arnold

    Tarte sold to a company is China KOSE, which does test on animals….

  • Marie

    This is what their site says: “We do not test our products on animals nor do we permit others to do
    so except where it is required by law. We are deeply committed to the
    elimination of animal testing and we are playing a leading role in
    developing alternative methods through our support of the “Fund for
    Alternatives to Animal Testing” in the United States and the Opal
    Program in France. Additionally, we are one of only a few companies to
    have invested in creating our own internal department to test raw
    materials and ingredients to further ensure the quality of our products
    and the satisfaction of our customers, which is our foremost priority.
    We are hopeful that alternative testing methods will be adopted
    worldwide and we will see an end to animal testing.”
    I’m hoping they stop selling in areas where it’s required by law then

    • I don’t think they sell in China since I’ve seen them on other cruelty-free lists. I’ve never been able to hear back from them though.

  • Too Faced was purchased by Estee Lauder last month, so parent company tests on animals.

  • czechette

    Thank you so much for keeping this list updated, it’s worth its weight in gold when I am standing in Sephora! I’m wondering about Laura Mercier and two brands not sold at Sephora: By Terry, as well as CHANTECAILLE. I’ve read several places that they’re both committed cruelty free brands — do you have any confirmation about this? THANK YOU!!!!

  • Ashlee

    Look into Skyn Iceland skincare products. They are a vegan, peta approved company sold at Sephora.

  • Kate

    I just wanted to add that a couple of their new k-beauty brands are also cruelty free: Neogen and Blithe.

  • Shelby Mott

    Ole Henriksen I believe is owned by LVMH, and they aren’t cruelty free.

  • I noticed this and I just contacted them. They allegedly pulled out of China and are now on PETA’s list. Once I find out for info, I’ll post an update.

  • That happened back in 2012 though, and they immediately pulled out of China to retain their cruelty-free status. They’re Leaping Bunny certified as well!

  • Vito Von Black

    I read that in October of 2016 you stated Laura Mercier was cruelty free but on here I don’t see it on either the cruelty free or non cruelty free categories. I was wondering what is the final position of the brand?

    • Unfortunately they sold to Shiseido shortly after that post and I haven’t been able to reach them. For now, they’re not cruelty-free.

  • Tamra Rainone

    How come Ardency Inn isn’t on here?

  • Nat

    According to Peta Stila don’t test on animals 🙂

  • ciara walker

    Is there a reason why NYX is never included in this?

  • I believe they’re cruelty-free since they were in a Petit Vour box! Thanks for letting me know they’re at Sephora, I’ll contact them right now.

  • Carly Lawrence

    I don’t know if this was already asked… but why is First Aid Beauty not guaranteed to be cruelty free?

  • Karina

    I was going to make a list like yours, but I saw your website and I realized you already had this beautiful idea!! 🙂 So THANK YOU for this useful information!

  • Elisha

    Suzi, my friend just received a response from Stila’s social media stating that they don’t sell in China and are on PETA’s cruelty free list – can you confirm if they’re telling the truth? I’ve checked the Chinese Sephora site and although Stila is still listed as one of their stocked brands, the only product showing is an empty powder compact… so I’m tentatively hopeful!!

    • I don’t know the circumstances, but they did pull out of China. I’ll have an upadate soon. 🙂

  • Gabrielle Palmieri

    I thought I read somewhere that Urban Decay is no longer cruelty free due to selling in China , is that true?

    • They’re still cruelty-free and don’t sell in China. That happened in 2012ish, when they almost lost their status.

  • Hayley Clarke

    Stila is now a cruelty free brand! They are PETA certified, and they do not sell in China 🙂

  • Ariel Erickson

    Do you know if belif is cf? I thought I saw on another bloggers page that they were, but, I think you have the most updated accurate list. I got a sample of their aqua bomb, and I kinda love it. But before I purchase I want to make sure it is.

    • I reached out to them last week but never heard back.

      • Ariel Erickson

        Thank you! I know their site says “does not contain animal derived products,” but not if it’s cf.

  • Francesca

    PETA’s website states that Stila is in fact a cruelty free brand, yet you have them listed as a brand that tests on animals…

  • Tiffanie Timko

    I’ve heard that some Anastasia products are made in China. How can they be cruelty free then?

  • Skippy

    Thank you for putting together this list! I know you specify that the companies don’t test the ingredients or products on animals but do they contract out the testing to a different (3rd party) company, in which case I wouldn’t classify them cruelty free?

  • You’re right, but they since removed the fake logo and it’s no longer on the current bottles. I’ll get an update up soon!

  • Taj Viper

    Smashbox is cruelty free. It states on PETA they even recommend there products and it is stated on Smashbox website. I’m glad I did more research then going off of your list.

    • They only recently became “cruelty-free”, and I haven’t gotten a definite answer yet (which is why I didn’t add them to this list).

      • Taj Viper

        I always check your website first then I went to peta and
        they recommended smashbox. If there on PETA there Cruelty
        Free but I see your point.