How To Spot a Fake Cruelty-Free Logo


Along with fake cruelty-free claims come fake bunny logos that aren’t affiliated with any official organization. I’m going to show you how to tell if the bunny logo you see on the packaging is legitimate or lying to you.

number1First of all, there are only 3 bunny logos a cruelty-free shopper should trust. The first step is therefore recognizing the logo: if it’s not one of the 3 logos below, proceed with caution! Many companies use arbitrary illustrations of rabbits to indicate that their product is cruelty-free. While this doesn’t mean the company in question isn’t truly cruelty-free, you will have to research it and ask them the right questions.

The 3 bunny logos you can trust are the following: the Leaping Bunny logo, PETA’s cruelty-free logo, and the Choose Cruelty-Free logo (independent Australian organization; especially look for this symbol if you live in Australia!). Any other symbol or logo of a bunny is unofficial and has not been accredited by a reputable cruelty-free organization.



number2If the product you’re looking at is displaying one of these 3 trustworthy logos, the next step is to verify its authenticity by searching for the company in the organization’s online database. Although it’s a rare occurrence, some companies can and will display official logos unlawfully and without being certified by the organization! Here are links to each database:

number3No bunny logo? You might be surprised to know that some companies can still be certified by the Leaping Bunny or PETA without displaying these logos on their packaging! This is because companies have to pay an extra fee in order to be able to display the cruelty-free symbol on their products. Roughly less than half of the companies found on the Leaping Bunny and PETA’s lists sport the logo, so remember to check the databases above even if you don’t see a logo!

To Sum It Up

If the logo on the packaging is not the Leaping Bunny’s, PETA’s, or from Choose Cruelty-Free, the logo is a fake. If the packaging displays one of these logos but you can’t find the company in the organization’s database (linked above), it’s also a fake. And always remember that a company can be cruelty-free even without displaying any logo!

From The Cruelty-Free 101 Series:

  • Aniqa

    Thank you for sharing this! Your blog is so informative :)

    • Suzi

      Thank you! :)

  • Izzy Perry

    This is great, thank you! I had seen the CCF Rabbit before but wasn’t sure if it was an “official” bunny or not. It’s nice to know that it is.

    • Suzi

      Glad to help! :)

  • Erin

    What about Ole Henricksen skin care line? They are not listed but their public cudtomer service rep personally emailed me thst they do not test ingredients or final product on animals. Can a conpany be cruelty free wothout being officially certified?

    • Suzi

      Yes, absolutely! Ole Henricksen is PETA-certified now as well.

  • Ann

    Good to know! Thank you!

  • Jane Sergeyeva

    Though PETA bunny looks impressive it doesn’t mean it’s cruelty free. What is required from an applicant is to fill an application form (!). Nothing else. On opposite, Leaping Bunny program holds the right to inspect the premises at any moment and check any supplied ingredient for cruelty free status. That’s why it’s barely the only one logo you can rely on, saying that not only the final product wasn’t tested on animals but neither ingredients and raw materials.

    • Suzi

      Totally agree with you, Jane. Here’s my post on exactly that if anyone’s interested:

      • Cebra Ethical Chic

        The BUAV does not inspect premises. I have the application form and all they want is your money and affidavids from your suppliers and their suppliers right down to the farmer or producer!

    • Cebra Ethical Chic

      You sign a legal document for the PETA logo and believe me, they do find out if you display the logo under false pretence!

  • Katee Kelly

    I have a BH Cosmetics palette with the supposed CCF bunny on the back. I tried to find them on their list but cannot. Have they lost their certification?

    • Suzi

      They’re still Leaping Bunny-certified! I don’t recall them being CCF-certified though. Also, keep in mind that a company can be certified without showing the logo!

  • Beth K

    I was just hoodwinked by a brand that listed the CCF logo on their packaging! Such a bummer, b/c they are a small U.S. company and seem to have excellent ingredients. But after reading this post, I checked for them on the CCF database and they were not there! I also messaged them and they did not confirm any alliance with CCF…so frustrating!

  • Brianna

    i think my head just exploded!

  • Cebra Ethical Chic

    Do your homework! PETA have modernised their logo. You are showing the old version only. and they have a UK base too!

    • Suzi | Cruelty-Free Kitty

      The old logo can still be used, and most companies didn’t switch to the new logo! Probably because it looks like ass.