how-to-start-a-beauty-blog

Starting this blog was one of the best decisions I’ve ever made! I’ve been blogging for over 2 years now and it’s been a blast.

It allowed me to unleash my creativity, connect with awesome like-minded people, and make money in the process.

In this post, I’ll show you exactly how to build your blog from the ground up without spending a ton of money (my readers also get a discount through this link).

Can you REALLY make money blogging?

Yep. I’ve been making over $10,000 every month for a few months now. Check out my latest income report here.

If you’ve ever wondered whether you should have a blog of your own, I’m here to encourage you to do it!

I know there’s something you’re passionate about, whether it’s makeup, fashion, fitness, or whatever else you’re in love with. Follow your creative dreams. You never know where they could take you!

Here’s what I’m going to cover:

content

The Basics

Getting your own domain and hosting is the way to go. This means you’ll have your own site, like crueltyfreekitty.com.

I also strongly recommend WordPress to build your blog. It’s easy and free. WordPress trumps Blogger/Blogspot. If you don’t know how to install WordPress, don’t worry! I’ll show you exactly how to set it up in this post.

If you already have a blog hosted on Blogspot or Tumblr, making the switch is totally worth it. You get to keep all your existing posts and transfer them.

Myths And Facts

There are a few myths about having your own domain and hosting, so let me set them straight right now.

Myth #1: Running your own blog is expensive.

You can have your own, self-hosted blog for under 4$ a month. Don’t go with anything more expensive than that, because it’s unnecessary. BlueHost offers the best prices, and you get a free domain. Score!

Myth #2: It’s hard and confusing to set up!

I’m not particularly computer-savvy, and I still managed to do it! I’ll show you how simple it is and guide you through the whole process.

office

Myth #3: It’s impossible to make any money with a small blog.

Odds are you’re going to be making more than what you’re paying to run your blog. One of the advantages of having your own, self-hosted blog is having the freedom to monetize it.

Myth #4: It’s really hard to make a blog look good with WordPress.

There’s a ton of pretty themes you can choose from, including free ones. Installing a theme is quick and easy. You don’t even need to know any kind of coding or have experience with web design. Using WordPress will make your blog look better since it’s more customizable than Blogspot.

Boom! Myths debunked. No excuses. Creating your own blog is simple, cheap, and awesome.


What Should I Blog About?

It’s important to know specifically what your focus will be. A focused blog makes blogging easier. Here are some examples.

  • Reviews. If you’re a product junkie, you can write helpful reviews.
  • Makeup artistry. If you’ve got skills, you can show off your looks.
  • Swatches. Good swatches can be hard to find. Everybody loves dupes.
  • Budget beauty. You could focus on drugstore and affordable brands.
  • Nails. If you love nail polish and have a talent for nail art, you could make it your main focus.
  • Jane-of-all-trades. If you love ALL things beauty, you can figure out your focus as you blog.

photo

What Equipment Do I Need?

You don’t absolutely need any tools to start blogging, but this is what I recommend for a beginner:

  • A basic camera. You can use any digital camera, a DSLR, or your iPhone. Some bloggers even use their phone’s camera.
  • Photoshop or a free alternative. Editing your photos will make them look professional no matter what camera you use.
  • Natural light. You don’t need photography equipment when starting out. Natural light is the best light to shoot in. You can always buy studio lighting along the way.

The Fun Part: Your Domain Name

Once you figure out the topic of your future blog, you’re ready for one of my favorite parts: picking a domain name!

Start thinking of a potential domain name by brainstorming and expanding on your subject. Your domain name should be memorable and brandable above all.

Enter your ideas below to check if they’re available.

In addition to a free domain, Bluehost is now offering my readers a 25% discount on hosting, which means that you can get a site up and running for only $2.95 a month. Use the domain checker below to sign up and get the discount.

A good tip is using your first name as part of your domain. Think of blogs like “karlascloset.com”, “viviannadoesmakeup.com” or “deliciouslyella.com”. Try it with your blog!


how-to

1. Sign Up With BlueHost

The first thing you need to do is find a webhost. The most popular one is BlueHost, which I recommend going with. They offer cheap hosting and a free domain name.

Bluehost is now offering my readers a 25% discount on hosting, which means that you can get a site up and running for only $2.95 a month.

Go to BlueHost and click “Get Started Now”.

1--Get-Started

Select the basic plan.

2--Plans

You need to find a good domain name that isn’t taken. I recommend going with a .com, but whatever floats your boat. Click next.

3-Domain-Registration

Now create your account by filling out your contact info.

Pick your plan, and pick whatever additional features you want. The only extra I recommend is getting domain privacy if you want your information to be hidden. Click “Next”.

Next, choose your package. Bluehost offers plans for 12 months, 24 months, and 36 months. I recommend going with the 36-month plan to get the best price, but keep in mind that you’ll pay for the full package up front. For example, if you select the 36-month package at $2.95/month, your total will be $106.20.

Enter your payment information.

The final step is choosing a password for your account. Make this password extra hard to crack by using uppercase letters, lowercase letters, numbers, and symbols.

Once your account is created, log into your dashboard at Bluehost.com.

2. Install WordPress

Next, you want to install WordPress. This step is super quick and easy!

In your BlueHost account, click on cPanel. Click “Install WordPress”.

6--cPanel

Click “Start”.

7-Wordpress

Select your domain and click “check domain”.

8-Install-WP

Enter your blog info and click “Install Now”.

9-WP-Login

Once it’s done installing, you’ll receive your WordPress login information by e-mail.

Go to www.yoursite.com/wp-admin/ and sign in!


Last Step: Make It Pretty

Install a theme to make your blog look nice.

On the left side, select “Appearance” and click “Themes”. Click “Add new”. You can now browse thousands of themes. Try selecting features such as “right sidebar” or colors. If you’re stumped, try searching for “themify” or “fashionista”. There’s a lot of free themes. Have fun with it!


You’re Ready For Your First Post

In the left menu, select “Posts” and click “Add new”. Write your first post and click “publish”!

post


That’s it!

If you followed this step-by-step guide and signed up with BlueHost, you just realized how easy it really is to start your own blog.

I have a ton more tips for you, so don’t hesitate to ask me anything. I’ll guide you through your next steps and answer all questions!

I hope this tutorial has been helpful. Good luck on your journey!

Leave a Reply

124 Comments on "How To Start A Successful Beauty Blog In 2017"

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Sharon
Guest

Thank you for the inspiration! Being a newbie isn’t easy, but it’s worth it

Lucadonta
Guest

I’ve been thinking about switching to self hosting. I’ll be saving this for post for when I finally get round to taking the plunge! 🙂

Isabel
Guest

Yep, moving to wordpress.org website was such a lift!
I looked into bluehost, but went with GoDaddy in the end. It was just generally cheaper speaking and their customer service is top notch!

Now, I’d love you to elaborate myth #3…
Like how much can you make off of ads (because from the research I’ve done, it’s not much), what do you use, and what do you recommend? 🙂

Suzi Scheler
Guest
GoDaddy’s cheapest plan is $6.99 a month and they put you on a super slow server! It’s really not something I’d recommend! They’ll offer cheap domains for the signup but bump the price to 15$ the next year. For ads, it really depends. The income depends either on impressions or clicks. I use Adsense but I’m not happy with that, mostly because of the random nature of the ads. There are “ad networks” you can join, but the good ones aren’t easy to join (I’m on waiting lists and the wait can be long). Those ad networks have the advantage… Read more »
PalettesnFerrules
Guest

Thank you for this post, Suzy. My blog is currently under GoDaddy, but reading what you wrote about Bluehost made me think I should probably transfer to them.

Suzi Scheler
Guest

Companies of every size are interested in ad space though! And the rates are generally dependent on the number of impressions, so a small company or etsy seller might be interested.

A small blog can EASILY make up for the cost of hosting + domain name. I might go over everything soon if there’s interest. 🙂

Isabel
Guest

Oh, I’d love that! 🙂

Also, Happy Easter!

Suzi Scheler
Guest

Happy Easter! 😀

Carley Joan
Guest

Thank you so much! I would not have been able to do that without this step by step post. Your blog is amazing and has really helped me on my adventure to switching to cruelty free. <3

Suzi Scheler
Guest

Carley, that’s awesome! Thanks so much for your kind words, and don’t hesitate to ask me if you have any questions or issues! 🙂

Lucy Simone
Guest

Great article (: it inspired me ^^

Suzi Scheler
Guest

Hey Lucy, I’m glad to hear that! Good luck with everything. 🙂

Jho
Guest

I have a free wordpress blog at the moment, would I be able to turn this into my own domain name instead of “domainname.wordpress.com” using bluehost? Thank you!

Suzi Scheler
Guest

Absolutely, you can transfer from wordpress.com to wordpress.org pretty easily once you get your domain/hosting with bluehost.

If you need help with that, just ask!

Cailyn
Guest

about how much a month do you pay for your blog?

Suzi Scheler
Guest

I only pay for hosting and domain name, which comes to just under $5 total per month.

AllyMcBeagle
Guest

I am thinking about starting a blog and have been researching. Your article is by far one of the best I’ve read! Thank you!

Suzi Scheler
Guest

Awesome, thank you so much and good luck with your blog! Let me know how it goes.

AllyMcBeagle
Guest

I’m getting cold feet. Thinking,,,

Suzi Scheler
Guest

Aw, what’s making you reconsider?

AllyMcBeagle
Guest

The time commitment (full time job) and that I’m not a professional in the beauty world; just a user who has tried tons of products (I love products). On the positive side, I think there is blog space for mature skinned (read: over 60 yrs) individuals. This would be a hobby (no expectations for income or product endorsements). Just want to be sure I could accomplish this and have balance in my life.

Suzi Scheler
Guest

To be honest, it sounds like there’s definite potential. You’re right that there’s a need for mature skin blogs, and you definitely don’t need any credentials as long as you have good knowledge and experience. Don’t worry about that part at all! If you decide to go ahead with it, I wish you the best of luck. I’ll be here if you want to talk about it more. 🙂

AllyMcBeagle
Guest

Thanks for encouraging words and support!

Suzi Scheler
Guest

Thanks! By following these instructions, you’ll get a self-hosted blog using WordPress. I think you’ve come to the right place. 🙂

bishara rahman
Guest

Thanks Suzi. 🙂

Bunny Friendly Cosmetics
Guest

Great tips! Thank you! (: I have been thinking about moving over to wordpress because I have read in many reviews that bloggers like it better than blogger. Definitely going to make the switch sometime soon.

Suzi Scheler
Guest

Definitely a good switch to make! Do you have a cruelty-free blog?! I wanted to check it out, but the link in your profile isn’t working. 🙁

Suzi Scheler
Guest

Hi Vaneska 🙂 You don’t need to go with that option IMO. In your place, I’d go with the basic plan and just move everything, which shouldn’t be a problem for you.

Ѵαиɛƨκα Ĵαƨмιиɛ
Guest
Ѵαиɛƨκα Ĵαƨмιиɛ

Ok, thank you so much!

Rejona Saqellari
Guest

this has been so hepful to me. i just started my beaty blog using bluehost. thank you !! rejonalovesmakeup.com

Suzi Scheler
Guest

Awesome to hear, Rejona! Have fun with your new blog!!

Suzi Scheler
Guest

Hi Kaitlyn! There are a lot of free themes to choose from if you’re not 100% happy with the Fashionista theme. You can browse themes easily under Appearance > Themes. If you want to tweak your current themes, you can too, but you’ll need to learn CSS basics. I hope one of these options works for you. If you want more help, feel free to ask me!

Victoria R
Guest

I currently have a wordpress.com blog and have been considering upgrading to the premium plan on wordpress because i want to be able to customise my blog more and have a domain name. Do you think it is easier to just go with wordpress’s plans or use bluehost? And is bluehost pretty easy to use? because i am so confused right now haha. Thanks!
https://victoriarelf.wordpress.com/

Suzi Scheler
Guest

BlueHost is really simple, which is part of the reason why I recommend it for beginners! I personally wouldn’t go with the WordPress upgrades because they’re pretty overpriced for what you get. Also, if anything in particular is confusing you, I’ll be glad to help!

Magda Hernandez
Guest

Hi! I attempted to follow this step by step process which really motivated to get started. Unfortunately with blue host you have to pay upfront the entire amount for a year total. You didn’t mention that. Did you have to do That as well?

Suzi Scheler
Guest

Yes, they do require everyone to pay upfront. But you can cancel and get your full money back if you change your mind within 30 days.

Magda Hernandez
Guest

okay! Do you have to pay upfront again the second time around after, 36 months for example? Thanks for responding by the way 🙂 also, what’s an inexpensive alternative to that?

Suzi Scheler
Guest

You do have to renew for another 36 months. I know it might seem like a lot up front, but Bluehost is actually the inexpensive alternative in terms of monthly fees! If you’re serious about blogging, this is my cheapest recommendation. 🙂

Misha Johanna
Guest
Hi Suzi, I really2 like your blog. I recently found it as I was trying to find list of cruelty-free cosmetic brands. Speaking about blog, I bought my own domain from WordPress for about 18 USD / year. Yet, I found it difficult to organize it. My question is, is it possible to go to BlueHost with a bought domain name already? Or how does it work? I’m totally newbie and confused with all these things about blogging, so I would really appreciate it if you help me out with it. Thank you, Suzi 🙂 PS: Btw my blog is… Read more »
Suzi Scheler
Guest

Hi Misha, awesome blog! You seem so interesting. 🙂 To answer your question, yes, you can definitely go with BlueHost if you already have a domain. I usually buy my domain names separately from hosting and there’s no problem. When you sign up, choose your plan and then select “I have a domain name” on the right. Hope this helps!

Suzi Scheler
Guest

Thank you so much for supporting my site, Misha! I really, truly appreciate it! Good luck with your switch. 🙂

Suzi Scheler
Guest

Glad it was helpful, Chelsea!!

Suzi Scheler
Guest

Thank you Bella! Hope it’s helpful to you!

Suzi Scheler
Guest

Glad to hear that, Kelsey. Good luck with your new blog! 🙂

Suzi Scheler
Guest

Hey Itzel, I’m so glad to hear that! Thanks for your kind words. 🙂

To answer your question:

1. Follow this guide and install WordPress
2. In Blogspot, go to Setting > Other > Export blog
3. In WordPress, go to Tools > Import > Blogger

You’ll get an .xml file from Blogspot that you’ll need to import into WordPress. It should be easy to do, but let me know if you have any trouble.

Suzi Scheler
Guest

It’s definitely easier to get traffic if you have your own domain, as opposed to blogger. 🙁

Lauren Eva
Guest

Hi Suzi, thanks for this post – I have a blog with blogger / http://www.thedecemberdaze.blogspot.co.uk I love the name and the theme, which I purchased – If I get my own domain can I keep my current theme? Thank you 🙂 x

Suzi Scheler
Guest

Unfortunately you’ll have to find another theme. 🙁 Maybe the designer you bought the theme from has a WordPress version as well?

Suzi Scheler
Guest
Congrats! Did you export your old posts from Blogger? I would definitely transfer everything, and make sure your blogspot URL redirects to your new domain. Don’t delete! This way, if anyone ends up on your blogspot link, they’ll go straight to your new site. Here’s how to transfer your posts: 1. Follow this guide and install WordPress 2. In Blogspot, go to Setting > Other > Export blog 3. In WordPress, go to Tools > Import > Blogger You’ll get an .xml file from Blogspot that you’ll need to import into WordPress. It should be easy to do, but let… Read more »
Suzi Scheler
Guest

This looks GORGEOUS! Congrats!

Pris | HausofBoo
Guest

Hi Suzi, tks for sharing such an encouraging piece! I just started dabbling with blogging. Not quite sure where this new found interest is taking me but I do enjoy the creative process and find building something from scratch both fufilling and exciting ?. I’m still learning and tweaking my site along the way. Here’s my site if u are keen to take a look: http://hausofboo.weebly.com
If u did, would be wonderful to get some feedback on it ?

Pris

Suzi Scheler
Guest

Looks awesome, good luck with everything! I would always recommend getting your own domain if you want to do this long-term.

Pris | HausofBoo
Guest

Tks so much Suzi 🙂

Suzi Scheler
Guest

Hey Mapiah! Yes, you can sign up with BlueHost and have an online store. For blogging, I make money through affiliate links and ads mostly. I wrote this post about the main ways I monetize by blog. 🙂

Suzi Scheler
Guest
Hey Kat! That seems like an interesting blog idea, so feel free to link me once you decide to go for it! Of course it’s always a good idea to narrow your focus, but fashion and beauty are closely enough related and I feel like it’s a great asset to add your artistic spin. I feel like having one website/blog is better. You can have different “categories” on your blog when you use WordPress and add them to your menu or wherever on the site. Do you want to work as an illustrator/artist? If so, that should definitely be the… Read more »
Life is Messy & Brilliant
Guest

Hello! Awesome post. I recently started my blog: lifeismessyandbrilliant.com
I bought the domain in WordPress, but not the host. I currently get around 1000 views every months. When would it be ok to buy the host, does the number of visitors matter?
I’m not looking to make a lot of money out of my blog, but a little bit to give me some independence. Does the ads in WordPress work or how do I get more exposure for advertisement?
Thank you!

Suzi Scheler
Guest

Hey! 1000 visitors a month is a great start. If you’re thinking about monetizing and you’re serious about blogging, I wouldn’t wait. I’ve been self-hosted since the beginning when I had 0 visitors and I don’t regret anything!

Suzi Scheler
Guest

Hey Tomiko, glad it was helpful!! Self-promotion might feel awkward at first, but you just have to get over the hump. Don’t let it deter you!

Riya Shankar
Guest

Hello! Ive been planning to make a beauty blog so I can share some of my beauty tips. Your blog helps me a lot in my ideas. Thank you

Jessica MacLafferty
Guest

I already have a blog, but I want to go about getting a host. I just have the free wordpress one (https://poshpennychic.wordpress.com ) and I don’t have wordpress installed on my device. I am confused about what to do. Could someone please help me?Thanks!

Suzi Scheler
Guest

Hi Jessica. WordPress.com and WordPress.org are two different things, which is probably why it’s confusing! If you want to get hosting, you can’t keep your existing WordPress.com. However you can move all your posts to the new WordPress.org once you have it.

This tutorial (Bluehost and WordPress.org) is what you’re looking for, and then you can transfer your posts. Hope this helps. If not, let me know! 🙂

Ashley Olsen
Guest

Great advice!! I already have a blog slowly in progress (happylifesimplified.com) but I am wondering how to mention products that I am excited about or great deals on products or clothing. I’m not affiliated with any brands or companies so I want to make sure I go about it the right way. Any info would be great. Thank you
Ashley

Suzi Scheler
Guest

Hi Ashley! What exactly do you mean? You’re totally free to post about any brand you want. Reviews and roundup posts come to mind.

angela forsythe
Guest

What do you mean about “If you choose a monthly term, there’s a possibility that
your website could go down every month”. Couldn’t the same thing happen
with the 12 month plan?

Great tips, thanks!

Suzi Scheler
Guest

Thanks Angela! It wouldn’t happen with the 12-month plan since you’re paying in advance.

Reagan Michael
Guest
I am 17 and really want a beauty blog as a career. I love beauty but I use more natural products and I’m not sure if anyone will want to read anything i review because there are already so many beauty blogs out there already. I have so many questions, but I’ll just ask a few. How do you keep up with beauty trends? like how often should I I review products and post about them? I Don’t have a lot tons of money to buy products, how do I start a blog without as much? also my mom is… Read more »
Suzi Scheler
Guest
Hi Reagan! Blogging as a full-time job definitely isn’t easy. You don’t need to publish posts daily, but consistency is important, and keeping up with trends is a daily task (I use Google Alerts). A lot of beauty bloggers publish posts daily, and I recommend posting at least 3x a week when you’re starting out. You can always start as a hobby and see what happens. It took me a long time (over a year) to earn a full-time income. I don’t want to demotivate you, but it’s a lot of work and research! You can check out my blogging… Read more »
Sarah
Guest

Thanks for this post, it’s by far one of the most helpful things I’ve read! I’m planning to start a blog about creating and sometimes reviewing natural beauty products soon… the only things I’m missing are a name and a host… I’ll definitely have to look into BlueHost for that.

Suzi Scheler
Guest

Thanks Sarah, glad it helped. 🙂

Citygirl Aesthetic
Guest

Great advice. As a new blogger, I definitely had a tough time starting out. I mean, I am still in the beginning stages of my blog, but knowing that other beauty bloggers makes it a little easier knowing i’m not alone here. Thanks! 🙂

Chic NotChic
Guest

Hi, I just started blogging. Can you give me some advice on how you started to promote your blog in the beginning? Here is my blog http://www.chic-not-chic.com, feel free to check it out, and comment below to give me some advice 🙂 thank you!!!

Suzi Scheler
Guest

Hi Stacie! Thank you for your kind words. 🙂

I just made a free blogging course which I think might be helpful to you. It’s for those who don’t already have a blog (or who just started blogging), but I also go over more in-depth topics (traffic, monetization) and I think it’s going to answer your questions.

You can find it on Rosevibe (scroll to the bottom of any post). That’s a blog I recently launched to help other bloggers turn their blog into a business.

Alice
Guest

Hello! Thank you for this amazing post! Do you have any tips for someone who wants to start a beauty blog but is still a teenager? Will I be able to monetize my blog even though I’m still underage? Thank you in advance!

Suzi Scheler
Guest

Hey Alice! I don’t see any reason why you couldn’t monetize your blog. When you do start making money, just keep in mind that it’s a source of income when doing your taxes.

Beatriz
Guest

Hey Suzi! I just finished your blog course and it was awesome and so informative. I still had one question though, when applying to Bluehost are all those add ons necessary? Specifically the domain privacy protection?

Suzi Scheler
Guest

Hey Beatriz, glad to hear you liked the course! You don’t need any of the add-ons, except maybe the privacy protection. If you get that one, no one will be able to trace the domain back to your name and address. I think it’s very good to have, but it’s optional.

Eshita Ghosh
Guest

How can i earn money ,?who will give me? Can i know the answer please

Alyson
Guest

How hard will it be for readers to find my blog? How long will it take to gain a least a handful of readers?

Ashley Laughlin
Guest

I love my little blog and I’m SO happy that I decided to start it, but I wish it would grow a little faster! I’ve been at it for nine months and it’s growing a little, but not as much as I would like. Do you have any advice?

http://thebookwormbeauty.com

Suzi Scheler
Guest

Hi Ashley! One thing I noticed is that your social media links at the top don’t work.

Lizzie
Guest
I just read the blog post and I have started my own website! I am using wordpress and a free theme that I have tweaked to my liking! I have been crawling the web to find all the proper add-ins and how to format the website! You can definitely do it too! This is the first website I have setup and Im super stoked and appreciate the article! I am linking to my Instagram for traffic, do you have any recommendations in this department? If you would check out my blog and let me know what you think I would… Read more »
Suzi Scheler
Guest

Hey Lizzie, your blog looks great! What exactly do you mean with the Instagram question though?

Kristyn Greer
Guest

Hello 🙂 I am currently starting my own blog. So why is it important to get Bluehost and not just use wordpress on its own?

Thanks, Kristyn

Suzi Scheler
Guest

With WordPress.com, your blog belongs to WordPress and you have little to no control. You also can’t monetize your blog using third-party ads (my biggest source of revenue right now). With a self-hosted blog (Bluehost + WordPress.org) you have full control and your content is yours to monetize however you want.

Kristyn Greer
Guest

Thanks so much! I’ll be sure to get Bluehost along with wordpress.
Can you give me an example of how you monetize your blog using third party ads?

Suzi Scheler
Guest

I use a company called AdThrive and they’ve been pretty good! I think AdThrive requires a minimum number of monthly pageviews to join (I don’t know it offhand, it might be between 60,000 and 100,000).

Lipstick On A Piggie
Guest

Hi! I’m a newbie attempting to start a blog as well (career burnout). I noticed that you don’t use Google Adsense on your site (not listed in your income breakdown). Is there a reason for that? Just trying to learn and avoid any potential mistakes!

http://www.lipstickonapiggie.com

Suzi Scheler
Guest

Google Adsense is fine when you’re starting out, but you mostly get paid per click only. I also get higher earnings with ad networks, plus they pay per impression/every time the ad is viewed.

Lipstick On A Piggie
Guest

Thanks for the response! Since I’m just starting out, I think I’ll probably stick with Adsense, then look into the ad networks once my readership (hopefully) increases. Hoping for the best!

Kat
Guest

Besides photoshop, what are your favorite photo editing software or websites to use?

Suzi Scheler
Guest

I only like and use Photoshop, but you can also use Canva (especially for graphics and pins). GIMP is a free option but it’s not as good.

wpDiscuz